Building audiences with video

  • Published on
    30-Oct-2014

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DESCRIPTION

This is a presentation I gave at Searchlove boston about how to market with video more effectively. You don't need your content to go viral to be successful, you need to figure out how to sell the right things to your audience in the right way.

Transcript

  • 1. Hi!

2. @csavage 3. Building audiences with video 4. Great companies find ways to build audiences 5. Back in the year 2011 6. Selling the features 7. We are social creatures 8. We offer video hosting 9. We offer video hosting We help you do more with video 10. Wistia Blog Traffic 0 125,000 250,000 375,000 500,000 2010 2011 2012 2013 11. Each piece of content helps the audience grow 12. You dont need video 13. Every individual needs to believe 14. Missions are emotional 15. Creating videos for a mission 16. The Purpose: Shoot with the camera you have 17. The concept: Prove our point by getting meta 18. The Script 19. The Table Read 20. The Setup 21. $100 DIY Lights 22. Get Loose! 23. The B-Roll 24. The Edit 25. Sell the mission Get emotional Build an audience 26. @csavage chris@wistia.com ! wistia.com/learning wistia.com/searchlove