PERKS THAT STUDENTS LOOK FOR
Free Shipping Product Reviews Useful Resources
WHAT DO STUDENTS BUY?
96%buy school supplies(paper, pencils, books)
82%buy shoes
9%buy computer software or small accessories
91%buy clothing
66%buy a backpack, book bag, or lunch bag
HOW MUCH DO STUDENTS USUALLY SPEND?
$1000+
$1 to $99
$750 to $999
$500 to $749
$250 to $499
$100 to $249
56% of respondents in 2013 said they expect to spend about the same amout on back-to-school supplies as they had in the previous year
$347 $614
High school student spending average
College student spending average
College students also spend more, according
to Google
79%of respondents will buy via e-retailers
86%of respondents will buy at brick & mortar stores
8%of respondents will buy via tablets
6%of respondents will buy via smartphones
WHERE DO STUDENTS BUY THEIR SUPPLIES?
WHEN DO STUDENTS GO SHOPPING?
0 5 10 15 20 25 30 35 40
21% start before July
25% later in July
36% early August
16% late August
2% in September
0.1% in October
U.S. back-to-school sales are expected to
increase 16% to
$50 billion
The back-to-school phenomenon is evolving into a mini holiday season, and now generates one-ninth as much as holiday
season revenue.
Sources:
http://www.pfsweb.com/blog/back-to-school-ecommerce-a-new-u-s-digital-holiday/http://www.internetretailer.com/2012/06/18/online-shoppers-will-increase-their-back-school-spendinghttp://www.statista.com/statistics/286408/estimated-time-to-begin-back-to-school-shopping-among-us-consumers/http://www.statista.com/statistics/286383/back-to-school-shopping-expenditure-patterns-of-us-consumers/http://www.statista.com/statistics/235986/back-to-school-shopping-budget-of-us-consumers/http://www.statista.com/statistics/286388/most-in-demand-back-to-school-items-amongst-us-consumers/http://ecommerce.shopatron.com/blog/3-tips-maximize-back-school-saleshttp://searchenginewatch.com/article/2284941/Google-Showcases-Back-to-School-Shopping-Trends-and-Ecommerce-Opportunity
st.
& a
s.
Back to School eCommerce
Back to School eCommerce
As kids gear up to go back to school, the world of eCommerce gets prepared for the newest seasonal boom.