PERKS THAT STUDENTS LOOK FOR

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WHAT DO STUDENTS BUY?

96%buy school supplies(paper, pencils, books)

82%buy shoes

9%buy computer software or small accessories

91%buy clothing

66%buy a backpack, book bag, or lunch bag

HOW MUCH DO STUDENTS USUALLY SPEND?

$1000+

$1 to $99

$750 to $999

$500 to $749

$250 to $499

$100 to $249

56% of respondents in 2013 said they expect to spend about the same amout on back-to-school supplies as they had in the previous year

$347 $614

High school student spending average

College student spending average

College students also spend more, according

to Google

79%of respondents will buy via e-retailers

86%of respondents will buy at brick & mortar stores

8%of respondents will buy via tablets

6%of respondents will buy via smartphones

WHERE DO STUDENTS BUY THEIR SUPPLIES?

WHEN DO STUDENTS GO SHOPPING?

0 5 10 15 20 25 30 35 40

21% start before July

25% later in July

36% early August

16% late August

2% in September

0.1% in October

U.S. back-to-school sales are expected to

increase 16% to

$50 billion

The back-to-school phenomenon is evolving into a mini holiday season, and now generates one-ninth as much as holiday

season revenue.

Sources:

http://www.pfsweb.com/blog/back-to-school-ecommerce-a-new-u-s-digital-holiday/http://www.internetretailer.com/2012/06/18/online-shoppers-will-increase-their-back-school-spendinghttp://www.statista.com/statistics/286408/estimated-time-to-begin-back-to-school-shopping-among-us-consumers/http://www.statista.com/statistics/286383/back-to-school-shopping-expenditure-patterns-of-us-consumers/http://www.statista.com/statistics/235986/back-to-school-shopping-budget-of-us-consumers/http://www.statista.com/statistics/286388/most-in-demand-back-to-school-items-amongst-us-consumers/http://ecommerce.shopatron.com/blog/3-tips-maximize-back-school-saleshttp://searchenginewatch.com/article/2284941/Google-Showcases-Back-to-School-Shopping-Trends-and-Ecommerce-Opportunity

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Back to School eCommerce

Back to School eCommerce

As kids gear up to go back to school, the world of eCommerce gets prepared for the newest seasonal boom.