Ecommerce Back to School Webinar: School Is Now In Session

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July 18, 2012 • 2 pm ET

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Audio: Use your microphone and speakers or call in using your telephone.Phone Number: (646) 558-2121Webinar ID: 313-273-499

School Is Now In Session

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Tips for Webinar Attendees• Audio problems? Click the “Problem Dialing In” link or switch to the webinar phone bridge and make sure your phone is muted.

• Use the “Question” box within GoToWebinar to ask a question or use the webinar hashtag #schoolweb.

• A recording of the webinar with the slide deck will be available at monetate.com/webinars within 1 or 2 business days.


Brett BairSenior Director of Strategic ServicesMonetate

Rojeh AvanesianVice President of Marketing & AnalyticsPriceGrabber


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Rojeh AvanesianVice President of Marketing & Analytics@pricegrabber


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• PriceGrabber is a leader in comparison shopping with more than 50MM products in its catalog aggregated from 11K merchants and sellers.

• Powers +500 comparison shopping sites such as Yahoo, Pronto and Bing.• Content is exposed to over 100MM visitors per month through its owned and operated sites and syndication network.

• With its massive reach, PriceGrabber is uniquely positioned to analyze shopping trends, purchasing behavior, and product pricing.

• PriceGrabber actively conducts consumer surveys and is able use survey results to forecast trends and provide industry analysts, consumers and retailers insight into online shopping behavior and consumer sentiment.


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Back-to-School Shopping Forecast 2012Almost half of consumers plan to spend more money this back-to-school shopping season

Source: PriceGrabber.com Back-to-School Shopping Forecast Survey 1 (May 22 - June 5, 2012), 1,509 U.S. Online Shopping Consumers.


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Back-to-School Shopping Forecast 201263% of consumers plan to spend up to $500 on back-to-school shopping


63% of consumers plan to spend up to $500 this back-to-school shopping season (compared to 48% in 2011).

20% plan to spend between $500 and $1,000this year vs. 17% in 2011.


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Back-to-School Shopping Forecast 2012School supplies and clothing top consumers’ back-to-school lists



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Back-to-School Shopping Forecast 2012


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Back-to-School Shopping Forecast 201279% of back-to-school shoppers will shop online


When PriceGrabber survey respondents were asked to select the method in which they plan to purchase back-to-school items this year, 79% indicated they plan to shop online compared to 69% in 2011.


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Back-to-School Shopping Forecast 2012Consumers plan to use mobile phones to shop

Source: PriceGrabber.com Back-to-School Shopping Forecast Survey 1 (May 22 - June 5, 2012),1,509 U.S. Online Shopping Consumers.

When asked if they are planning on doing any back-to-school shopping from their mobile phone, 14% of respondents said they plan to do so.

37% of PriceGrabber survey respondents plan to compare prices from their mobile phone while in brick-and-mortar stores this back-to-school shopping season.


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Back-to-School Shopping Forecast 2012Free shipping and sales entice back-to-school shoppers to buy

Source: PriceGrabber.com Back-to-School Shopping Forecast Survey 1 (May 22 - June 5, 2012),1,509 U.S. Online Shopping Consumers.


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Back-to-School Shopping Forecast 2012


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Contact info:

Public [email protected]

Business [email protected]

[email protected]

thank you

Rojeh AvanesianVice President of Marketing & Analytics@pricegrabber

#schoolweb

Brett BairSenior Director of Strategic Services@monetate


#schoolweb


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Your Course Curriculum for Today

• Prep

• Ace Your Offers

• Graduate to the Next Level

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Prep: Keywords are KingLook for any back-to- school terms that visitors use when searching your website to see when the season starts for your shoppers so you can respond at the right time.

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Prep: Look at Website BehaviorLook for trends in behavior that can clue you in to what’s important to your visitors.

• Are visitors looking for specific products?

• Do they spend more time on product pages as they compare prices?

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Prep: Think Beyond AugustOnce you uncover back-to-school activity and trends, plan to market to this segment of shoppers through the end of September.

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Ace Your Offers• Run targeted campaigns.

• Make deals easy to find.

• Leverage tax-free specials.

• Launch flash sales.

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Targeted Campaigns

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Easy to Find Deals


Leverage Tax-Free Specials

Great resource: Federation of Tax Administrators Website

taxadmin.org/fta/rate/sales_holiday.html

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Launch Flash SalesOffer special offers for a limited time on popular back-to-school products.

Daypart campaigns, i.e., a special lunchtime sale.

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Graduate to the Next Level• Use lightboxes

• Drive in-store traffic

• Watch your language

• Merchandise:

Product recommendationsProduct badgingEndcaps

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Graduate to the Next Level

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Simple language changes can have a big impact on key performance indicators, such as email sign-ups, add-to-cart rates, and conversions!


Graduate to the Next Level

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• Product recommendations• Product badging• Endcaps

thank you

Brett Bair@monetate

#schoolweb

Senior Director of Strategic Services

Follow @monetate on

Questions & Answers


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