eCommerce Beauty and

Beauty and the personal care sector grew by 29% in 2013

consumers say they had purchased beauty/personal care products online in the last year

610OUT OF

The Information Seeker

28%The Information Seeker researches products online and then buys them in store. They seek

the touch-and-feel aspect of the stores.

WHAT THEY VALUE

peer reviews endorsements strong services

The Online Enthusiast gathers information online, but also buys online to get their

new and favorite products in a convenient manner and for a better price.

WHAT THEY VALUE

better pricesshopping convenience access to information

16%

The Online Enthusiast

The Creature of Habit typically shops online for replenishment, as they know what they want and order it regularly.

WHAT THEY VALUE

free shipping

The Creature of Habit

56%

low pricesshopping convenience

Most frequently purchased beauty products online are

Skin Care Personal Care Hair Care Cosmetics

Nearly half of beauty shoppers are undecided on which brandto purchase when they begin shopping.

What Shoppers are researching when looking for beauty products

price

77%

brand

59%

product information

38%

category terms

49%

quality

75%

How shoppers are researching

Main customer segments in the beauty & personal care sector

Online shoppers on the West Coast of the U.S spend the most money on beauty products and cosmetics online

The averagein the west is

$154 yearly The national

average is slightly lower at

$144yearly

96% of online shoppers said finding a specific product on an eCommerce site is what they desire most.

The importance of a search box

40%

product reviews

36%

compare features

48%

product videos

37%

how-to videos endorsements

37%

@nextopia

Sources:http://www.emarketer.com/Article/Beauty-Sector-Sees-Strong-Ecommerce-Growth/1010438http://ssl.gstatic.com/think/docs/�ve-truths-beauty-shoppers_infographics.pdfhttp://www.atkearney.com/documents/10192/642824/Beauty+and+the+E-Commerce+Beast.pdf/cb1c6e4b-7bfb-4caa-b463-9fbc2302f9dbhttp://www.cart�y.com/beauty-products.htmhttp://www.business2community.com/online-marketing/3-tips-digital-marketing-solutions-for-the-beauty-industry-0302378#!bCOywQ

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