Workshop: Blogs, Podcasts and Vidcasts
PANELIST:
Diego Naranjo / Director - Marketing, Strategy & Services / Latin3
Blogger / Miamiadguy.com
Blog = Web Log
combines text, images, and links to other blogs, web pages and other media related on a particular subject.
Types of blogs: • Art – Artlog
• Pictures – Photoblog
• Drawings – Sketchblog
• Video – Vlog
• Music – MP3 blog
• Audio – Podcasting
The Traditional Validation Process
Word of Mouth
Sales force
Family
Mave
ns
News
Radio
TV ads
Customer reviews
Out-of-home billboards
SponsorshipsDirect Mail
BTL
Events
Magazine ads
Newspaper ads
PR
INFLUENCERS
MESSAGING
The ”new” Validation Process
Online Banners
Search Marketing
eMails
“Word of Mouse”
BlogsPodcast
Social Networks
Instant
Messenger
Cont
ent
Synd
icat
ion
Online Reviews
Comparison sites Video
shari
ng
Search Engines
Radio
TV ads
Customer reviews
Out-of-home billboards
SponsorshipsDirect Mail
BTL
Events
Magazine ads
Newspaper ads
PR
Word of Mouth
Family
Mave
ns
News
Sales force INFLUENCERS
MESSAGING
VALIDATION
Why bloggers blog
• Personal – self expression (fashion, entertainment, products)
• Corporate – consumer influence• Establish trust and credibility
• Market research – to learn about consumers
• Create ongoing 1:1 brand dialogue
• Keep pulse of the consumer
• Communicate important news or position – instant PR
• Change an organization's business paradigm (Case Study)
• Efficient (money, impact, time)
Miamiadguy’s 10 Commandments to Blogging
1. Communication strategies must integrate.2. Be clear, be yourself and be honest.3. Keep the content fresh.4. Provide user with feed or email subscription.5. Create categories and tags to boost traffic.6. Don’t forget the immediacy of the medium.7. Display contact information prominently.8. Provide links to more information.9. Engage users by allowing comments.10. Add pictures and video to keep it interesting.
Recommended
