Academia.
The Difference Between
Practice and Research
Roberto Peretta
UniBg 44111 2014-2015 .:. IT for Tourism Managers
#14 .:. Wednesday, December 17, 2014
Università degli studi di Bergamo. Area didattica di Lingue e Letterature straniere
Progettazione e gestione dei sistemi turistici / Planning and Management of Tourism Systems
Centro Studi per il Turismo e l’Interpretazione del Territorio (CeSTIT)
IfittItaly
Academia. The Difference Between Practicing and ResearchingWhat are we talking about, today?
2
1. The academia
2. Quality evaluation
3. The Ifitt Digital Library
4. An Ifitt paper on mobile
5. An Ifitt paper on quality“Quality is the totality of
characteristics of an
entity that bear on its
ability to satisfy stated
and implied needs”
(ISO 8402)
UniBg 44111 2014-2015 .:. IT for Tourism Managers .:. Roberto Peretta .:. December 17, 2014
Academia. The Difference Between Practicing and Researching
Several academics (scholars and researchers), who deal with our specific field of
digital communication in tourism, have long belonged to the Ifitt,
the International Federation for Information Technologies in Travel and Tourism,
established in 1997.
The Ifitt holds conferences, seminars, workshops, and courses related to tourism
and technology,
and has set up national Chapters in some countries – Norway, Finland,
Switzerland, and Italy among them.
UniBg 44111 2014-2015 .:. IT for Tourism Managers .:. Roberto Peretta .:. December 17, 2014 3
The Academia About Digital and Tourism
Academia. The Difference Between Practicing and Researching
4
Practical Skills vs. Research
You can easily learn how to use
(well… relatively easily…)
a word processor like MS Word
a mobile phone like an iPhone
an in-car navigator like Tom-Tom.
You'll only have to make them work. Period.
But if you want to study your word processor,
your iPhone or your Tom-Tom,
if you want to know how they work,
practice is not enough.
You'll have to read, understand,
investigate, compare theories, and measure,
in a word, you'll have to research.
UniBg 44111 2014-2015 .:. IT for Tourism Managers .:. Roberto Peretta .:. December 17, 2014
Academia. The Difference Between Practicing and Researching
Topics at the Ifitt congresses include
Social Media
Electronic Marketing
Websites and Search Engine Optimization
Technology Adoption and Diffusion
Online Communities
Tourism Management and Decision Support
Mobile Technology and Services
Recommender Systems in Tourism
E-Intermediaries and Networks in Tourism
Customer Research
User Generated Content
5
Academical Topics
UniBg 44111 2014-2015 .:. IT for Tourism Managers .:. Roberto Peretta .:. December 17, 2014
Academia. The Difference Between Practicing and Researching
Members of the Ifitt have contributed to the definition of a tourism website
evaluation model, currently used to assess
whether a tourism website “meets the standard”,
if it should be improved,
which are its weak points,
how these weak points can be overcome,
taking into consideration all the involved actors
(technicians, creatives, content providers, owners, managers, community
managers, tourism operators, users...).
Not by chance, this evaluation model is based on a standard proposed by ISO
(International Organization for Standardization).
6
Quality Evaluation
UniBg 44111 2014-2015 .:. IT for Tourism Managers .:. Roberto Peretta .:. December 17, 2014
Academia. The Difference Between Practicing and Researching
7
The Ifitt Digital Library
UniBg 44111 2014-2015 .:. IT for Tourism Managers .:. Roberto Peretta .:. December 17, 2014
Academia. The Difference Between Practicing and Researching
8
An Ifitt Paper on Mobile
UniBg 44111 2014-2015 .:. IT for Tourism Managers .:. Roberto Peretta .:. December 17, 2014
How your lecturer would solve the Services question while comparing mobile city
apps or webapps.
Academia. The Difference Between Practicing and Researching
9
An Ifitt Paper on Quality
UniBg 44111 2014-2015 .:. IT for Tourism Managers .:. Roberto Peretta .:. December 17, 2014
How Ifitt members introduce our quality evaluation model.