250 Million Users Can’t Be Wrong!
Presenters
Ken Colburn - President Data Doctors
Peter Ross - CEO Senior Helpers
Ron Adelman - Internet Marketing Consultant WSI
250 Million Users Can’t Be WrongDiscuss the basics of social networking and why it is today’s fastest growing segment of the World Wide Web.
Learn about today’s hottest social networking and media, blogging, video, social benchmarking, and content sites.
Explore ways franchise companies can use these new types of sites to build and grow web activity, presence, and exposure.
Hear success stories about how franchisors have successfully utilized these new web based vehicles to grow.
Gain insight into the secrets of optimizing exposure on major search sites through the effective use of social sites.
How Many of YouAre NOT Using
Social Media Today?
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Source Forester
The Social Media Ladder
•None of the Above•None of the Above
You can examine how each ofyour franchises could best usethese “Social Media” systems
Inactives neither create nor consume social content of any
kind
Source: MarketingSherpa - Social Media Marketing and PR benchmark survey 2008
Why companies don't do Social Media Marketing
Spectators consume social content including blogs, user-generated video, podcasts,
forums, or reviews
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Source Forester
The Social Media Ladder
•None of the Above•None of the Above
•Read blogs•Watch video from other users•Listen to podcasts•Read online forums•Read customer ratings/reviews
•Read blogs•Watch video from other users•Listen to podcasts•Read online forums•Read customer ratings/reviews
Thanks to YouTube, any business can effectively market themselves
via online video at zero cost to post to YouTube
How many of you are spectators?
Optimize YouTube Videos
Optimize YouTube Videos
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Joiners connect in social networks like LinkedIn and
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Source Forester
The Social Media Ladder
•None of the Above•None of the Above
•Read blogs•Watch video from other users•Listen to podcasts•Read online forums•Read customer ratings/reviews
•Read blogs•Watch video from other users•Listen to podcasts•Read online forums•Read customer ratings/reviews
•Maintain profile on a social networking site•Visit social networking sites
•Maintain profile on a social networking site•Visit social networking sites
How many of you maintain social media profiles?
Linkedin Profile Example
Conversation
You want your community to:
• Interact• Discuss• Ask for help• Praise• Criticize• Make suggestions
Conversation
You want your community to:
• Interact• Discuss• Ask for help• Praise• Criticize• Make suggestions
You have to:
• Listen!• Answer questions• Deal with issues• Praise them• Provide info• Give incentives/perks• Clarify• Publicize• Build your base
Collectors organize content for themselves or others using RSS feeds, tags, following on twitter and voting sites like Digg.com
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Source Forester
The Social Media Ladder
•None of the Above•None of the Above
•Read blogs•Watch video from other users•Listen to podcasts•Read online forums•Read customer ratings/reviews
•Read blogs•Watch video from other users•Listen to podcasts•Read online forums•Read customer ratings/reviews
•Maintain profile on a social networking site•Visit social networking sites
•Maintain profile on a social networking site•Visit social networking sites
•Use RSS feeds•Add “tags” to Web pages or photos•“Vote” for Web sites online
•Use RSS feeds•Add “tags” to Web pages or photos•“Vote” for Web sites online
How many of you receive RSS feeds or use twitter?
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• monitoring a developing news story
• keeping current on a competitor or industry
• getting the latest on a celebrity or event
• keeping tabs on your favorite sports teams
• combine many feeds into one, then sort, filter and translate it.
• geocode your favorite feeds and browse the items on an interactive map.
• power widgets/badges on your web site.• grab the output of any Pipes as RSS, JSON,
KML, and other formats.
Know what’s happening with your brandWith Google Alerts
How Can Franchises Profit from Social Bookmarking Sites
Social Bookmarking sites get indexed quickly
People tend to share, comment, and bookmark your site
You receive high quality incoming links to your sites
If your site is on the front page of a Social Bookmarking site, be prepared for traffic!
Critics respond to content from others. They post reviews,
comment on blogs, participate in forums, and edit wiki articles.
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Source Forester
The Social Media Ladder
•None of the Above•None of the Above
•Read blogs•Watch video from other users•Listen to podcasts•Read online forums•Read customer ratings/reviews
•Read blogs•Watch video from other users•Listen to podcasts•Read online forums•Read customer ratings/reviews
•Maintain profile on a social networking site•Visit social networking sites
•Maintain profile on a social networking site•Visit social networking sites
•Use RSS feeds•Add “tags” to Web pages or photos•“Vote” for Web sites online
•Use RSS feeds•Add “tags” to Web pages or photos•“Vote” for Web sites online
• Respond to content from others.• Post reviews• Comment on Blogs• Edit Wiki articles
• Respond to content from others.• Post reviews• Comment on Blogs• Edit Wiki articles
How many of you comment on blogs?
Source: MarketingSherpa - Social Media Marketing and PR benchmark survey 2008
Effective Social Media Tactics vs Accurate Measurements
Blog Sites
Why Search Engines Love Blogs
• Fresh content
• Links and more links
• Search engines find it easy to crawl blogs
• Encourage visitors to leave comments and links which search engines love
Discussion Group, Blogs, ForumsYour potential customers are talking about you right now!
Creators make social content go. They write blogs or upload video,
music, or text.
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Source Forester
The Social Media Ladder
•Publish a blog•Publish your own Web pages•Upload video you created •Upload audio/music you created•Write articles or stories and post them
•Publish a blog•Publish your own Web pages•Upload video you created •Upload audio/music you created•Write articles or stories and post them
•None of the Above•None of the Above
•Read blogs•Watch video from other users•Listen to podcasts•Read online forums•Read customer ratings/reviews
•Read blogs•Watch video from other users•Listen to podcasts•Read online forums•Read customer ratings/reviews
•Maintain profile on a social networking site•Visit social networking sites
•Maintain profile on a social networking site•Visit social networking sites
•Use RSS feeds•Add “tags” to Web pages or photos•“Vote” for Web sites online
•Use RSS feeds•Add “tags” to Web pages or photos•“Vote” for Web sites online
• Respond to content from others.• Post reviews• Comment on Blogs• Edit Wiki articles
• Respond to content from others.• Post reviews• Comment on Blogs• Edit Wiki articles
How many of you upload video or publish a blog?
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Source Forester
The Social Media Ladder
•None of the Above•None of the Above
•Read blogs•Watch video from other users•Listen to podcasts•Read online forums•Read customer ratings/reviews
•Read blogs•Watch video from other users•Listen to podcasts•Read online forums•Read customer ratings/reviews
•Maintain profile on a social networking site•Visit social networking sites
•Maintain profile on a social networking site•Visit social networking sites
•Use RSS feeds•Add “tags” to Web pages or photos•“Vote” for Web sites online
•Use RSS feeds•Add “tags” to Web pages or photos•“Vote” for Web sites online
• Respond to content from others.• Post reviews• Comment on Blogs• Edit Wiki articles
• Respond to content from others.• Post reviews• Comment on Blogs• Edit Wiki articles
•Publish a blog•Publish your own Web pages•Upload video you created •Upload audio/music you created•Write articles or stories and post them
•Publish a blog•Publish your own Web pages•Upload video you created •Upload audio/music you created•Write articles or stories and post them
Manage Your Online Brand Reputation
Ensure that you know if anything is impacting your brand as soon as
possible!
Social Media & Search Engine Optimization work together
Do you have a volume of keyword optimized content?
How frequently do you add valuable content?
Can the search engines & users find all your content?
Are all your pages original?
Does every page of your site add to the conversion funnel?
Social Media is only as good as your site…Questions to ask yourself
Thank You…….
Questions?