250 Million Users Cant Be Wrong

250 Million Users Can’t Be Wrong!

Presenters

Ken Colburn - President Data Doctors

Peter Ross - CEO Senior Helpers

Ron Adelman - Internet Marketing Consultant WSI

250 Million Users Can’t Be WrongDiscuss the basics of social networking and why it is today’s fastest growing segment of the World Wide Web.

Learn about today’s hottest social networking and media, blogging, video, social benchmarking, and content sites.

Explore ways franchise companies can use these new types of sites to build and grow web activity, presence, and exposure.

Hear success stories about how franchisors have successfully utilized these new web based vehicles to grow.

Gain insight into the secrets of optimizing exposure on major search sites through the effective use of social sites.

How Many of YouAre NOT Using

Social Media Today?

Creators

Critics

Collectors

Joiners

Spectators

Inactives

Source Forester

The Social Media Ladder

•None of the Above•None of the Above

You can examine how each ofyour franchises could best usethese “Social Media” systems

Inactives neither create nor consume social content of any

kind

Source: MarketingSherpa - Social Media Marketing and PR benchmark survey 2008

Why companies don't do Social Media Marketing

Spectators consume social content including blogs, user-generated video, podcasts,

forums, or reviews

Creators

Critics

Collectors

Joiners

Spectators

Inactives

Source Forester



•Read blogs•Watch video from other users•Listen to podcasts•Read online forums•Read customer ratings/reviews


Thanks to YouTube, any business can effectively market themselves

via online video at zero cost to post to YouTube

How many of you are spectators?

Optimize YouTube Videos

Optimize YouTube Videos

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Joiners connect in social networks like LinkedIn and

Facebook

Creators

Critics

Collectors

Joiners

Spectators

Inactives

Source Forester





•Maintain profile on a social networking site•Visit social networking sites


How many of you maintain social media profiles?

Linkedin Profile Example

Conversation

You want your community to:

• Interact• Discuss• Ask for help• Praise• Criticize• Make suggestions

Conversation

You want your community to:

• Interact• Discuss• Ask for help• Praise• Criticize• Make suggestions

You have to:

• Listen!• Answer questions• Deal with issues• Praise them• Provide info• Give incentives/perks• Clarify• Publicize• Build your base

Collectors organize content for themselves or others using RSS feeds, tags, following on twitter and voting sites like Digg.com

Creators

Critics

Collectors

Joiners

Spectators

Inactives

Source Forester







•Use RSS feeds•Add “tags” to Web pages or photos•“Vote” for Web sites online


How many of you receive RSS feeds or use twitter?

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• monitoring a developing news story

• keeping current on a competitor or industry

• getting the latest on a celebrity or event

• keeping tabs on your favorite sports teams

• combine many feeds into one, then sort, filter and translate it.

• geocode your favorite feeds and browse the items on an interactive map.

• power widgets/badges on your web site.• grab the output of any Pipes as RSS, JSON,

KML, and other formats.

Know what’s happening with your brandWith Google Alerts

How Can Franchises Profit from Social Bookmarking Sites

Social Bookmarking sites get indexed quickly

People tend to share, comment, and bookmark your site

You receive high quality incoming links to your sites

If your site is on the front page of a Social Bookmarking site, be prepared for traffic!

Critics respond to content from others. They post reviews,

comment on blogs, participate in forums, and edit wiki articles.

Creators

Critics

Collectors

Joiners

Spectators

Inactives

Source Forester









• Respond to content from others.• Post reviews• Comment on Blogs• Edit Wiki articles


How many of you comment on blogs?

Source: MarketingSherpa - Social Media Marketing and PR benchmark survey 2008

Effective Social Media Tactics vs Accurate Measurements

Blog Sites

Why Search Engines Love Blogs

• Fresh content

• Links and more links

• Search engines find it easy to crawl blogs

• Encourage visitors to leave comments and links which search engines love

Discussion Group, Blogs, ForumsYour potential customers are talking about you right now!

Creators make social content go. They write blogs or upload video,

music, or text.

Creators

Critics

Collectors

Joiners

Spectators

Inactives

Source Forester


•Publish a blog•Publish your own Web pages•Upload video you created •Upload audio/music you created•Write articles or stories and post them











How many of you upload video or publish a blog?

Creators

Critics

Collectors

Joiners

Spectators

Inactives

Source Forester













Manage Your Online Brand Reputation

Ensure that you know if anything is impacting your brand as soon as

possible!

Social Media & Search Engine Optimization work together

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Do you have a volume of keyword optimized content?

How frequently do you add valuable content?

Can the search engines & users find all your content?

Are all your pages original?

Does every page of your site add to the conversion funnel?

Social Media is only as good as your site…Questions to ask yourself

Thank You…….

Questions?

Technology

250 Million Users Cant Be Wrong