Measuring Trends Nagalakshmi V AdWords & Social Product Specialist, Google
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twitter.com/nagsthecook
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Google Confidential and Proprietary
AGENDA
Google Insights for Search
2
DoubleClick Ad Planner
Google Confidential and Proprietary 3
Trends for www.cookingandme.com
Google Confidential and Proprietary
Objectives
• What’s the current trend on recipe search?
• What are some of the popular food recipes being searched currently?
• What are some of the other websites talking about same or similar things as me?
• Is there any recipe or food search that’s trending now and how can I use this to provide better content on my site?
• How should I plan my advertising campaigns better keeping these data in mind?
4
Background • The mobile internet is today’s main driver of growth in time
spent online.
• Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams.
• Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.
Google Insights for Search
Google Confidential and Proprietary
Google Insights for Search
6
www.google.com/insights/search
Google Confidential and Proprietary 7
Insights for Search
Google Confidential and Proprietary 8
Insights for Search
Google Confidential and Proprietary 9
Insights for Search
Google Confidential and Proprietary 10
Insights for Search
Google Confidential and Proprietary 11
Insights for Search
Google Confidential and Proprietary 12
Insights for Search
Google Confidential and Proprietary 13
Insights for Search
Google Confidential and Proprietary
One More Look - Objectives • What’s the current trend on recipe search?
• What are some of the popular food recipes being searched for currently?
• Is there any recipe or food search that’s trending now and how can I use this to provide better content on my site?
• What are some of the other websites talking about same or similar things as me?
• How should I plan my advertising campaigns better keeping these data in mind?
14
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Background • The mobile internet is today’s main driver of growth in time
spent online.
• Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams.
• Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.
DoubleClick Ad Planner
Google Confidential and Proprietary 16
DoubleClick AdPlanner www.google.com/adplanner
Google Confidential and Proprietary 17
DoubleClick Ad Planner
Google Confidential and Proprietary
An Interesting Case Study
18
www.backtobasics.com.sg
• Font size increased from 12 to 13px • Bounce rate decrease notice-able within 5 days
Google Confidential and Proprietary 19
DoubleClick Ad Planner
Google Confidential and Proprietary
One More Look - Objectives • What’s the current trend on recipe search?
• What are some of the popular food recipes being searched for currently?
• Is there any recipe or food search that’s trending now and how can I use this to provide better content on my site?
• What are some of the other websites talking about same or similar things as me?
• How should I plan my advertising campaigns better keeping these data in mind?
20
✔
✔
✔
✔
✔
THANK YOU
gplus.to/nags
twitter.com/nagsthecook
conversionroom-japac.blogspot.com
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