A Helping Hand: Google Analytics Certified Partner Program Timo Josten Partner Program Manager, Google Analytics

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Google Confidential and Proprietary 2

Agenda

1 Introduction

2 Key Aspects

3 Calls to Action!

Google Confidential and Proprietary

Digital information in the world – videos, photos, music, texts, etc.

800 exabytes 2010

Internet users worldwide 2010 1.9 B

Mobile subscribers 2010 5 B

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Digital information in the world – videos, photos, music, texts, etc.

800 exabytes 2010

2020 53 zettabytes

Internet users worldwide 2010 1.9 B

2020 5 B

Mobile subscribers 2010 5 B

2020 10 B

Google Confidential and Proprietary

Farmville 30M people using it every day;

an est. 800K virtual tractors sold daily at $3.33 each

ebay Selling $6B via mobile

in 2010

YouTube views Lady Gaga 1.5B video views

iPhone App store 5B apps downloaded

Red Cross 20% ($23M) of donations for Haiti in first week made via

text message

Amazon 180 Kindle books sold for

every 100 hardcovers

Consumer Transformation

Google Confidential and Proprietary

The Three Be’s

Be Accountable Be Found Be Engaging

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Be Accountable

Google Confidential and Proprietary

Everyone, Everywhere… Always Connected…

Google Confidential and Proprietary

Consumer Fragmentation… Data increases…

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Google Confidential and Proprietary

Then. Now.

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Google Confidential and Proprietary

Singapore:

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Google Confidential and Proprietary

Grow the Google Analytics Certified Partner Network

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Google Confidential and Proprietary

What do our Partners offer?

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Training o  Live Trainings, Webinars, One-on-one or Group Trainings

Product Implementation o  Basic Installations, Upgrades, Advanced Features (such as e-

commerce tracking, event tracking, custom variables)

Custom Projects o  Custom Code Implementations, Integrations with Internal

Tools, API Development

Consultations o  Data Quality Audits, Data Analysis & Interpretation,

In-Depth Installation Consultations

Ongoing Support o  Monthly Support Retainers, Ongoing Analysis, Project Management

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Why work with a Partner?

•  Access

o  Beta features, known technical issues, bug reporting & updates, feature requests

•  Insight

o  Product roadmap & development

•  Support

o  Dedicated support for GA Partners, collaborative support from the GA Partner community

•  Training

o  New feature trainings, annual GA Partner summit

Google Confidential and Proprietary

What now?

Go to:

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If you’re interested in becoming a partner or have partner related questions - speak to me

Find a Partner & Contact them!

THANK YOU

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