Measuring Social John Jersin Product Manager, Google

Agenda

1 What is Social Plugin Analytics?

2 Tracking code setup

3 Case study

4 What else is going on with social?

Take action now! 5

Background •  The mobile internet is today’s main driver of growth in time

spent online. •  Its rapid adaptation by consumers will offer opportunities to

establish significant revenue streams. •  Gaining deep insight into usage patterns

provides the base and starting point of offering products, services as well as information satisfying true customer demands.

What is Social Plugin Analytics?

Measure use of social plugins on your website

What is social plugin tracking?

Social plugin tracking in Analytics shows you: •  How social plugins are used

•  Behavior of socially engaged users

•  Comparative performance of different social plugins

•  What content is socially engaging

Background •  The mobile internet is today’s main driver of growth in time

spent online. •  Its rapid adaptation by consumers will offer opportunities to

establish significant revenue streams. •  Gaining deep insight into usage patterns

provides the base and starting point of offering products, services as well as information satisfying true customer demands.

How to setup tracking

Setup for +1 button

Setup for the button: None The +1 button on your website is already tracked.

Other social buttons require a small javascript change to your website. When a social plugin is used call this method: _trackSocial(network, action, target_url);

Setup for other networks

Setup for other networks (Example: Facebook Like)

<!-- The Facebook Like button itself: --> <script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script> <fb:like></fb:like> <!-- Using the Facebook button API to call Analytics: --> <script> FB.Event.subscribe('edge.create', function(href, widget) { _gaq.push(['_trackSocial', 'Facebook', 'Like', 'http://fun.com']); }); </script>

Background •  The mobile internet is today’s main driver of growth in time

spent online. •  Its rapid adaptation by consumers will offer opportunities to

establish significant revenue streams. •  Gaining deep insight into usage patterns

provides the base and starting point of offering products, services as well as information satisfying true customer demands.

Case Study: MilkADeal.com

MilkADeal.com

•  Daily deals site.

•  Social interactions spread the word, bring in more

visitors, and allow for larger group buys. •  Implemented GA social plugin tracking in just a few

minutes

Google Confidential and Proprietary

Tracking Social Interactions

Google Confidential and Proprietary

What value do socially-engaged visitors hold for us?

Google Confidential and Proprietary

Overview of Socially-Engaged Traffic

Google Confidential and Proprietary

Where are the conversions?

Google Confidential and Proprietary

Encourage more email sharing

Background •  The mobile internet is today’s main driver of growth in time

spent online. •  Its rapid adaptation by consumers will offer opportunities to

establish significant revenue streams. •  Gaining deep insight into usage patterns

provides the base and starting point of offering products, services as well as information satisfying true customer demands.

What else?

What else is going on with Social?

•  Social Plugin Analytics

•  Google Plus

•  PostRank acquisition

Background •  The mobile internet is today’s main driver of growth in time

spent online. •  Its rapid adaptation by consumers will offer opportunities to

establish significant revenue streams. •  Gaining deep insight into usage patterns

provides the base and starting point of offering products, services as well as information satisfying true customer demands.

What can you do right now?

What can you do right now?

[1] Get the +1 button from google.com/+1 [2] Get the tracking code for other social plugins from code.google.com/apis/analytics [3] Look at the social reports in Analytics and optimize your social experience.

THANK YOU