Grade Sheet AW15

July/August Drop: ‘Everyday Utopia’

‘Everyday Utopia’ is a trans-seasonal range that has a fresh, young colour palette combining lime and blush to refresh your winter blues.

Everyday Utopia is about appreciating the everyday things, finding beauty in the mundane & everyday life. We have brought in the mundane icons like a block of flats and vintage telephones to make our cute conversationals.

We have also channelled the pastel colours into coats so that you feel wrapped up for winter whilst rocking a great fashion shade.

ALL GRADES

ALL GRADES

ALL GRADES

ALL GRADES

Grade Sheet AW15: Grade E/All Store

July/August Drop: ‘Everyday Utopia’

‘Mix and Match’ Styles

At Yumi we love our printed dresses! This season is no exception. Display these vibrant styles at the front of store for maximum visual impact . YOAD31 plain navy follows the company’s bestselling shape for your more colour-conscious customer, where YOAD32 and YOAD10 make for fabulous transitional styles with a mixture of pastel and autumnal shades.

Whether your customer is shopping for work or play, these mix and match style pair up perfectly for early August.Don’t be afraid to layer these lines when styling the mannequin-YOAD32 can be layered beneath YOAT33 and worn with skirt YOSA05. Light colours for end of summer- but layering in prep for autumn/winter. These can be outfit built on a table or hanging-however please ensure the culottes are hung to avoid creasing!

Leading Prints & Dress Shapes

YOAD31

YOAD32 YOAD10

YOAT42

New shape

YOAT33 YOAT33

YOAS05YOAB01 YOAB03

Key layering pieces

Longer sleeves for

chillier weather

Available in two colours

Bestselling shape

Season favourite

The Boucle CoatA must-have for every

customer’s AW15 wardrobe, which can be styled with any piece of the Everyday Utopia collection. Style this over the

first mannequin your customer can see on approach to the floor.

YOAS21

YOAC01

Grade Sheet AW15: Grades A,B,C &D

July/August Drop: ‘Everyday Utopia’

In addition to the lines shown in Grade E, you will receive…Style & Merchandise with…

Peplum Detail

= excluding D grade stores

Wrap detail top

Wrap detail top

New Line

Layer with a coat

Different geometric prints can be merchandised on the same rail together- just separate them with a ‘plain’ alternative so the customer has choice. The beauty of this collection is that there is a plain and printed option for most dress and skirt shapes-so make sure your customer is aware of this!

YOAD08

YOAS11 YOAT07

YOAD48

YOAS12

YOAB03 YOAS21

YOAT33YOAT42

YOAK01

YOAC01

Grade Sheet AW15: Grade E

Later August Drop: ‘Everyday Utopia’

Easy Workwear- August Delivery

Embellished neckline

The CardigansAlways a season staple and consistent good sellers for us,

AW15 knitted cardigans each feature small detailsthat really make the difference on each piece.

This selection of style YOAK25 is in muted shades of black, grey and blue-

so they can be styled with pretty much any colour outfit!

This style features our very own Yumi birdsignature motif in ‘pointelle’ stitch, as well as

cute vintage style ‘mismatched’ buttons.

Best presented folded to show off the details, or certain colours can be used to break up and style outfits on rails.

Our vibrant prints take a professional turn this season with key fit and flare shaped dresses and cute long sleeved blouses. Varying sleeve lengths create styles that are perfect for any customer, along with varied hem lengths. As the styles in this delivery are more muted, they can be styled as presented on this sheet, with suggestions from the season’s earlier drops of how we can begin to merchandise the season so far.Don’t forget, your knitwear is key for layering!

ZipDetail

Belt included

= excluding D&E grade stores

‘Pointelle stitch’ Yumi Bird detail

Jacquardfabric

YOAD29 YOAD30

YOAT24

YOAD32YOAK26

YOAD12

YOAK14

Grade Sheet AW15

Outfit Building- Example

Outfit Building: The Rules

• Identify a colour palette for your drop.• Outfit build on the rail by following a pattern, for example: Dress first, top, skirt, another top that can be worn with the skirt, jumper/cardi for layering… Think of going from top to

bottom. I couldn’t fit another style in here, but on an item where it can be challenging to layer like a dress, try putting knitwear or a coat with it.• Ask yourself, ‘would I wear this if I was the customer?’• Always stand back and approach your display as if you were the customer. Are they seeing the top bestselling shape/print first? Which price point are they noticing first? Will this

help your ASP?• Front-face your bestselling shapes and prints. Layering styles work better built as a story. Don’t always front face your lowest priced line.

Matching colours to the dress, shirts can be worn with skirt that ties into the next story

Broken up with lighter contrasting colours.The t-shirt can be worn with the garments on

either side, and the whole can be an outfit.

Keep prints together in the same story- eg

this print matches the skirt

These styles can also be layered with lines on the left- colours

are broken up.

Front face

Front face

Front face

Grade Sheet AW15

Outfit Building- Example 2

Colour palette- balanced with printed and ‘plainer’ items.

Consistent outfit building and ‘layering’ theme.

Keep matching prints together, divided by 1 toned down layering piece.