MemoPlanner‐Abusinesscase

ØysteinJohnsen,ChiefCrea1veOfficer(CCO),Abilia

Abilia

Abiliadevelopsproductsinthreemainareas:

‐ Communica7on(AAC)

‐ Environmentcontrol

‐Cogni7veaids

TheProduct

MemoPlannerisanaidforpeoplewithcogni7vedisabili7eswhoneedshelporganizingtheirdailylife,orneedanoverviewoftheirplannedac7vi7estofeelsecure.

TheUser

TheMemoPlannerisdevelopedforpeoplewhofacesproblemsorganizingtheirdailylifeandneedreminders.

•  People with dementia

•  People who have suffered from

stroke

•  People with psychiatric diagnosis

•  People with neuro-psychiatric

diagnosis (eg autism, AD/HD)

•  People with developmental issues

•  People with brain injury

TheMarketInaddi7ontoapersonalhumantragedy,demen7aalsoimpactsthecountry’seconomy.Thecollec7vecostofstroke,demen7aandpsychiatriccondi7onsinNorwayises7matedtobe55billionNOK(7‐8billionEuros).

Approximately30%ofthepopula7onwillsufferfromsomekindofbraindysfunc7onduringtheirlife7me.Thisnumberwillincreaseastheaverageageofthepopula7onincreases.

Withproperuseofcogni7veaids,individualswillrequirelesssupportfromcaregivers,andhopefullywillbeabletoliveintheirownhomeslonger,tothebenefitfortheindividualaswellasthesociety.

ThecustomerGovernmental,insurance,privateorpersonalfoundingSofarAbiliahasintroducedMemoPlannerintheScandinaviancountriesandthefirst300unitshasbeenpaidforbygovernment/municipali7es

•  Customerfeedbackanduserexperiencesfromotherproductsinthesamefield

•  Focusgroupsincludingprofessionalsworkingwithdifferentsegmentsofthetargetgroups

•  Employeeswhoarehighlyskilledincogni7veaidsandspecialeduca7on

•  Incrementaldevelopmentprocessbasedonuserfeedback

UserInvolvement

Enduserinvolvementinanincrementaldevelopmentprocess

Priority

Specifica7on

Ideas/Userfeedback

Evalua7on Tes7ng

Design

Implementa7on

Release

TheNextStep•  Handheldversion,MemoAcGve,isnowindevelopment

•  FieldtestinDenmark,80usersin4municipali7es

•  Focusgroupmee7nginNovember

•  3differentsizesduetofeedbackfromuserswithvisualimpairment

•  Changesinuserinterfacesduetofeedbackfrompeoplewithdemen7a

•  Markettestinnewcountries

Ethicalissues

Product

• UseracceptbeforeremoteaccessthroughWifi/Internet• Pictureframefunc7onto“hide”theaid

Other• Keeptheaida`erendedprojectperiod• Passwordaccesstochangesetupfunc7ons?