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Page 1: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a
Page 2: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a company that cares about community advancement. The strength of the BBB brand generates consumer confidence and creates instant credibility for partner businesses.

In a world of competing noise, leveraging the reach of the BBB serving Denver and Boulder will help you connect with millions of consumers, while also investing in an organization that is built on trust.

Page 3: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

4,879,316Total website pageviews in 2017

613,148Total Facebook impressions in 2017

7,628Accredited businessesand nonprofits

67,817Dynamic seal clicks

4,171Request a quote emails sentto accredited businesses

2,794,235Business and nonprofit business profiles read

Page 4: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a
Page 5: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

• BBB runs the program and buys the keywords for you from Google. When consumers search Google for businesses like yours, then click on the BBB Sponsored Ad at the top of the search results, it drives them to a landing page showing ONLY the BBB businesses who are currently running this program. Easy, fast, low cost way to reach consumers searching on Google.

• Program up and running typically within two business days.

• Affordable monthly, quarterly, or annual contracts.

• Less competition on the page.

• Your BBB listing is your online presence.

• Managed for you by BBB staff.

• Consumers looking on the BBB site are more

interested in quality than price.

Better Business Bureau’s Google Pay-Per-Click Program works like a regular Google Pay-Per-Click Program but you get more PPC power by joining other accredited businesses in your search category.

“The BBB Google SES has been a fantastic marketing tool for our business. The results are highly effective and it has not only helped to increase Kraftwork Design’s online visibility, but being backed by the BBB accreditation, it has also generated new business and customers. Wonderful resource that helps smaller businesses like ours, grow!” - Kraftwork Design

Page 6: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a
Page 7: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

Milllions of consumers come to BBB’s website annually searching for businesses they can trust. Our new Unified Directory was designed to allow Accredited Businesses to stand out AND to help those consumers find an Accredited Business quickly and easily.

To help further increase your company’s visibility, we’re now offering the opportunity to showcase your business with an Enhanced Listing in your business categories, or spotlight your business with a Banner Ad. Not only will you stand out as an Accredited Business, but you will also be adding logo recognition and preferred placement to your listings.

Page 8: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

Sponsoring BBB events provides a unique opportunity to position your business as a partner with enhanced visibility and recognition. As a BBB event sponsor, your business receives an exclusive chance to market to an elite group of business professionals and align your brand with the BBB mission of advancing trust in the marketplace. Event sponsors receive pre-event, and post-event media coverage.

Page 9: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

Get extra value and save more by picking your perfect Events Sponsorship Package* today!

Platinum Package• Spend $20,000, receive

$5,000 in added value

Gold Package• Spend $10,000, receive

$2,500 in added value

Silver Package• Spend $5,000, receive

$1,000 in added value

*We can work with you to create a customized package so you receive exposure at the levels you desire, at the events of your choice.

Page 10: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a
Page 11: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

The Better Business BOOST seminar series is designed to provide resources and training to Denver area business professionals on a variety of topics to help optimize business practices in an informal setting over lunch!

BBBoost Sponsors receive maximum value by direct exposure to local business during mid-day events at the BBB Office and can also reach 25,000+ contacts via several email campaigns promoting the series.

Top-level Sponsors receive Verbal Recognition at all BBBoost Seminars along with the opportunity to Introduce Seminar Speakers at 2 BBBoost Events throughout the year.

Page 12: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

BBB Denver/Boulder and Regis University WELL Center College of Business and Economics partner to bring you the Elevating Ethics Scholarship Award Ceremony and Panel.

This partnership, along with the Denver Scholarship Foundation, allows us to award student scholarships based on demonstrated exceptional ethics practices, and further our mission of raising up an ethical workforce for tomorrow. Various business and academic professionals come together on this evening to award these impressive students for their excellence and learn more about elevating ethics in our community.

Page 13: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

Partner with the Denver/Boulder BBB for a night of celebration as we thank our Accredited Businesses and Nonprofits. This annual event brings business professionals together in a festive atmosphere to enjoy an evening of gaming, food, drinks, and more. Sponsors receive an exclusive opportunity to market to an elite group of 300+ business attendees dedicated to advancing trust in the marketplace. Moonlight Over Monte Carlo Sponsors also receive maximum value by direct exposure to 9,000+ accredited business contacts via several email campaigns promoting this employee appreciation event.

Page 14: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

The Denver/Boulder BBB Skeet Meet is an event benefiting free BBB outreach programs in our community, including youth ethics education and the BBB MILITARY LINE®. Business professionals from various industries will enjoy a day of shooting, networking, food, drinks, and more. Sponsors have the opportunity to put their brand in front of a variety of business attendees dedicated to furthering the BBB mission of raising up an ethical workforce for tomorrow and supporting our military members, families, and veterans.

Page 15: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

The annual BBB Torch Awards honor ethical businesses in our community who have completed a rigorous application process to demonstrate their commitment to honest and trustworthy practices.

Sponsors get to position their organization as a BBB partner in front of area entrepreneurs, policy makers, academics and businesses with enhanced visibility.

Watch the 2018Torch Awards

Page 16: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a
Page 17: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a
Page 18: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

With Smart Reach Digital and BBB, you have strong marketing partnerships to understand your business and offer digital solutions that maximize your ROI. Through intelligent placement of digital assets designed to attract, activate, and engage your potential customers, you can target your ideal customers whenever and wherever they are. Customized packages include the following:

• Email - Reach potential customers in their inboxes.• Display Advertising - Build your brand, one impression at a time.• Pay Per Click - Get to the top of search results - fast!• Live Chat - Answer questions and gather leads 24/7.• Social Boosted Campaigns - Connect and engage with current and potential customers.

Page 19: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

• Available 24/7/365

• Can’t be skipped, deleted, or blocked

• Gives businesses unmatched reach and frequency

BBB Denver puts high-impact Outdoor Advertising within reach for your business. Outdoor advertising is:

With packages offering quarterly impressions of more than 1.8 million, co-branded BBB outdoor advertising gives you the opportunity to leverage media that will work hard for you.

Page 20: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

Movie theater ads are:• Un-skip-able• Have recall levels of 76%• Reach 750+ MM people each year

Leverage BBB’s partnership with NCM Movie Theater advertising and save more of your budget. Take advantage of a captive audience and connect with hard-to-reach target markets, such as Millennials, by partnering with BBB Denver/Boulder on movie theater advertising.

• Increase average revenue ROI by $4.08 compared to $2.50 without cinema

Page 21: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

• Cobranded 30 second spots featuring your business alongside BBB’s brand and “I know a guy” campaign

• BBB Brief – 60 second call-to-action spots telling consumers why to call your business now; can be weather-activated

• Colorado’s Best – 5-minute segments on-site, in-studio, or both, highlighting your company and your unique value proposition

We have three options for television ads, airing on FOX31 and Colorado’s Own Channel 2.

Page 22: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

Have your business co-branded with BBB through a professionally produced 3 minute video, which we share on all of our marketing and social media channels to local business owners

and consumers. You also own the rights to the co-branded video!

Page 23: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

• Leadership Conferences

• Ethics Workshops

• Career Workshops

• Networking Receptions

• Named Scholarship Events

• Graduation Events

The Better Business Bureau serving Denver and Boulder officially partnered with the Denver Scholarship Foundation in early 2017 to optimize its impact on strengthening the ethical workplace of tomorrow through the BBB Scholarship.

This program offers many engagement opportunities for donors:

Our partnership with the Denver Scholarship Foundation provides a 1:1 fund match to maximize student impact.

Page 24: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

Take advantage of your untapped marketing potential and advertise in BBB’s dynamic email communications. With an extensive database of thousands of consumers and businesses, as well as strong open rates, this unique opportunity is available to select accredited businesses, and allows you to enhance your visibility in an impactful way.

Page 25: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

Enhance your online presence through our directory, position yourself as a community advocate through events, and effectively reach your ideal customer with digital and co-branded ads today!

Page 26: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

This offer valid until two (2) weeks from today’s date. Orders may be canceled if written notice is received within 72 hours of date of contract. All contracts are subject to acceptance by BBB at main office.

The named business is bound by this contract; change of ownership, if applicable, or management will not dissolve contract obligations.

All charges are due and payable upon signing this contract unless otherwise specified herein. In an action brought pursuant to the contract, business expressly waives an objection to BBB and to reasonable attorney fees, in addition to any other relief granted. Delinquent accounts will be assessed late charges, interest and collection fees up to the maximum rate allowable by law; business expressly agrees to such applicable charges, interest and fees.

BBB shall not be bound by any promise or agreement not contained herein, nor shall such relieve business of obligations hereunder.

This contract may be subordinate to a master contract with the publication’s sponsoring organization the terms of the master contract take precedence in the event of conflict. BBB sponsorship Program is subject to change without prior notice.

Preferred dates and locations are estimates only. We will try to get as close to these dates and locations as possible, but we cannot guarantee that we will be able to run on any specific date or at any specific location. Preferred time increments must be consecutive.

Businesses that are designated Community Sponsors may advertise locally as such, using the appropriate logo provided by BBB Denver/Boulder. Businesses that are advertisers, but not Community Sponsors, may not use any language in their promotional materials that refer to sponsorship or partnership or affiliation in any way.

Marketing/CS Account Executive ________________________ Today’s Date ___________

Page 27: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

Business Information Program Cost

Business Name SES $

Business ID# BBB Website $

Address BBB Online Directory $

City, State Zip BBB Event Sponsorship(s) $

Authorized by Targeted Digital Advertising $

Contact Targeted Email $

Email BBB Business Email Ad $

Phone BBB Consumer Email Ad $

Website Billboards $

Accreditation Renewal Bus Queens $

Sponsorship Level Light Rail $

Scholarship $

Discount Total $

Contract Total $

Expiration Date $

Page 28: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

Payment Information

Check #

Card #

Expiration Date

CVV

Name on Card

Billing Address

City, State Zip

Payments

Contract Total

I hereby warrant that I have read this contract and that I have the full power and authority to sign for the above named business and agree to the conditions, details, prices, and payment terms stated herein.

Business Representative: Date: BBB Account Executive: Date:

_________________________________________________ _________________________________________________

Page 29: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

COMMUNITY SPONSORSHIP/ADVERTISING DETAILS

Company

CS Level

Contract Date

Previous Ad on File Create Ad Advertiser will provide logo/ad artwork/design specifications and examples within five (5) business days.

Design Notes: *Please provide logos/graphics in high resolution (300 dpi or higher)original vector art—.ai/eps/.pdf (not scanned) or .jpg format.

Design proofs will be submitted to advertiser for approval withinthree to five business days of application submission or receipt oforiginal design specification/examples. Design proof artworkwill be submitted “as is” if BBB does not receive approvalfrom advertiser in five (5) business days.Advertiser will have a maximum of four (4) creativerevisions. Two (2) creative revisions to their artworkrequested will be at no charge, after that an ad designfee of $50 will apply to the third (3rd) revision, and an addesign fee of $100 will apply to the fourth (4th) and finalrevision.BBB reserves the right to change marketing content to conform tospace limitations and specifications of the applicable media.Failure to provide advertising copy/material by thedeadline may result in an ad designed and approvedby BBB, as well as revision fees. Additionally, failure toacknowledge or return ad proof will not alter contractpayment terms or obligations. All advertising must meetrequirements of BBB Advertising Review.

Page 30: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

AB DIRECTORY ADVERTISING DETAILS NEW RENEWAL

Company: CS Level: Contract Date:

Previous Ad on File Create Ad *Advertiser will provide logo/ad artwork/design specifications and examples within five (5) business days.

AB DIRECTORY TYPE OF BUSINESS (TOB) PAGE *Please provide logo/graphics in high resolution (300 dpi or higher)original vector art— .ai/eps/.pdf (not scanned) or .jpg format.

Premium Listing

TOB: $

TOB: $

Featured 1 Listing

TOB: $

TOB: $

Featured 2 Listing

TOB: $

TOB: $

Discounted Subtotal $

Subtotal $

Page 31: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

AB DIRECTORY ADVERTISING DETAILS, Continued

Logo Listing [1:1]

TOB: $

TOB: $

TOB: $

TOB: $

TOB: $

TOB: $

TOB: $

Enhanced 1 Listing

TOB: $

TOB: $

Enhanced 2 Listing

TOB: $

TOB: $

Discount Subtotal $

Subtotal $

Page 32: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

AB DIRECTORY ADVERTISING DETAILS, Continued

Banner 1 [1:1]

TOB: $

TOB: $

Banner 2 [1:1]

TOB: $

TOB: $

Botttom Banner [8:1]

TOB: $ $

TOB: $ $

Discounted Subtotal $

Subtotal $

Discounted Total $

AB DIRECTORY TOTAL $

Page 33: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

BBB MONTHLY BUSINESS EMAIL SPONSORSHIP DETAILS

Business Email Banner Ad [Responsive Sizing] 12 Months = $12,000

Run Dates: $

Business Email Sponsor Ad [Responsive Sizing] 12 Months = $6,000

Run Dates: Discounted Amount $

BBB Business Email Total $

BBB QUARTERLY CONSUMER EMAIL SPONSORSHIP DETAILS

Consumer Email Banner Ad [550 px w x 200 px h] 12 Months = $12,000

Run Dates: $

Consumer Email Sponsor Ad [250 px w x 250 px h] 12 Months = $6,000

Run Dates: Discounted Amount $

BBB Consumer Email Total $

BBB AB VIDEO ADVERTISING DETAILS

Why BBB Is For Me Video[2 Minutes] $1,500 Discounted Amount $

BBB Video Total $

Page 34: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

COBRANDED DIGITAL DISPLAY CAMPAIGN DETAILS

(6) Digital Ads [120 px w x 240 px h, 160 px w x 600 px h, 234 px w x 60 px h, 300 px w x 100 px h, 300 px w x 250 px h, 728 px w x 90 px h], 100,000 impressions = $1,250

Run Dates: BBB to Create Artwork?

Notes/Ad Details: Discounted Amount $

Cobranded Digital Display Total $

*Billboards and Bus Boards are offered only as “preemptable space,” which is space available based on the discretion of current Lamar Denvercharting and subject to change according to inventory levels, time of year, and availability as needed.

COBRANDED EMAIL SEND DETAILS (WEATHER ACTIVATED OR STANDARD)

25,000 emails = $1,750 [600 px w x any px h] 50,000 emails = $2,450 [600 px w x any px h]

Send Dates: BBB to Create Artwork?

Notes/Ad Details: Discounted Amount $

Cobranded Email Total $

COBRANDED LIVE CHAT DETAILS

750 leads from Live Chat on AB Website = $1,250

Implementation Date:

Notes/Ad Details: Discounted Amount $

Cobranded Live Chat Total $

Page 35: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

COBRANDED PPC CAMPAIGN DETAILS [Consult with BBB Representative for Pricing]

Monthly PPC Campaign

Run Dates: BBB to Create Artwork?

Notes/Ad Details: Discounted Amount $

Cobranded PPC Total $

COBRANDED SOCIAL BOOSTED CAMPAIGN DETAILS [Consult with BBB Representative for Pricing]

Monthly Social Boosted Campaign

Run Dates: BBB to Create Artwork?

Notes/Ad Details: Discounted Amount $

Cobranded Social Boosted Total $

DIGITAL SEO CAMPAIGN DETAILS [Consult with BBB Representative for Pricing]

DIGITAL SEO

Run Dates:

Notes/Ad Details: Discounted Amount $

Addt’l Digital Options Total $

Page 36: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

COBRANDED BILLBOARD* DETAILS

(2) 30’ w x 10’ h Junior Billboards 3 Months = $12,000

Run Dates: BBB to Create Artwork? $

Notes/Ad Details: Discounted Amount $

Cobranded Billboard Total $

*Billboards and Bus Queens are offered only as “preemptable space,” which is space available based on the discretion of current Lamar Denvercharting and subject to change according to inventory levels, time of year, and availability as needed.

COBRANDED RTD BUS QUEEN* DETAILS

(20) 88’ w x 30’ h Bus Queens 3 Months = $10,000

Run Dates: BBB to Create Artwork? $

Notes/Ad Details: Discounted Amount $

Cobranded Bus Queen Total $

COBRANDED RTD LIGHT RAIL DETAILS

Interior Display - (16) 24” W X 24” H cards, and 2 322” w x 28” h ceiling panels 3 Months = $6,250

Run Dates: BBB to Create Artwork? $

Notes/Ad Details: Discounted Amount $

Cobranded Light Rail Total $

Cobranded Out of Home Total $

Page 37: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

COBRANDED MOVIE THEATER ADVERTISING DETAILS [Consult with BBB Representative for Pricing]

4 Digital Graphics [160 px w x 600 px h, 320 px w x 50 px h, 728 px w x 90 px h, mobile graphic 300 px w x 250 px h]

5 theater locations, 3 months, 30 sec w/ up to 4 creative changes

3 theater locations, 3 months, 30 sec w/ up to 2 creative changes

Run Dates: Date proof sent:

Notes/Ad Details: Discounted Amount $

Cobranded Movie Ad Total $

COBRANDED TELEVISION COMMERCIAL DETAILS [Consult with BBB Representative for Pricing]on Fox 31 and Colorado’s Own 2

(60) 30 Second commercial spots BBB Brief 60 second spots Colorado’s Best 5-minute segments

Run Dates: Date proof sent:

Notes/Ad Details: Discounted Amount $

Cobranded Television Total $

Page 38: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

EVENT SPONSORSHIP DETAILS *Please provide logo/graphics in high resolution (300 dpi or higher)original vector art— .ai/eps/.pdf (not scanned) or .jpg format.

Annual Accredited Business/Charity Appreciate Event (Moonlight Over Monte Carlo)

Platinum $5,000 Gold $2,500 Silver $1,000

Notes:

Better Business Boost

Partner/Presenting $5,000 Platinum $2,500 Gold $1,500

Elevating Ethics

Partner/Presenting $5,000 Platinum $2,500 Gold $1,000

Notes:

Skeet Meet

Partner/Presenting $5,000 Double Barrel $2,000 Single Barrel $1,000 Station $650

Notes:

Torch Awards for Marketplace Ethics

Partner/Presenting $15,000 VIP $7,500 Platinum $5,000 Gold $3,500 Silver $2,500 Table $1,000

Notes:

Event Sponsorship Total $

Page 39: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a

As your BBB Marketing Consultant, feel free to call/email me to discuss how BBB Advertising, Sponsorship, and Marketing solutions can help grow your business.

Or click the link below to schedule a complimentary marketing consultation.

Schedule a Marketing Consultation

Krista FerndelliDirector of Marketing and Communications

(p) 303-996-3988(f) [email protected]

Page 40: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a
Page 41: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a
Page 42: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a
Page 43: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a
Page 44: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a
Page 45: Your business deserves exposure. - Better Business Bureau · Your business deserves exposure. When you lead by example as a BBB Community Sponsor, you position your business as a