WTVA Review | JAN 22 2013

INTIAL REVIEWA BLOCKB BLOCK

WEATHERSPORTS

END OF SHOW

Lots of potential for improvement. Set and newsroom looks dark. No bright colors. WTVA logo, anchor desk, weather center, green wall reporter background,

doesn't match.

Anchors Craig is a strong experienced, lead anchor Emily is a great team player.

Reporters 2 female reporters show experience and have good creditability

Need more opportunities to tease wtva.com/facebook/twitter during show. 

First weather could play higher in A block

Double tease - VO’s Alleged child molester could've used short bite

from suspect. Beer on Sunday good hot button issue. Slow punch on lower third for beer story tease. 

Double anchor intro - Alleged child molester. I would've used "local martial arts instructor"

instead of "local business owner". Needs to be showcased as "exclusive" or "exclusive interview". 

Molester GRX good info to set up 

Molester PKG Live reporter intro at green wall. Repeated same info in GRX set up. PKG good. Doesn't mention whether alleged incidents took

place at business. I would get copies of two complaints and any public documents on the arrest and show them.

Suspect sound is left at the end. Cutting bite in half and doing donut style would

be better, a little at the beginning, a little at the end.

On a legal note, I would instruct the reporter/photog to stay on the public right of way and not on private property when getting b-roll of business.

Beer on Sunday - Great issue. This reporter is using a complex reporting

style, a little confusing. No need to stuff the entire story in on PKG.

Good reaction from people in town. Why did town not allow beer sales on Sunday in the past? Religious reasons? What does the church say about it?

This story is a good opportunity to streamline the PKG and have a breakout element.

Keep business/local reax/religious in the piece, and break out the mayor/police chief in separate VSV. The two apparently don't agree on the impact.

Not Guilty - Interesting story. Sounds complicated with relationships between

suspect and victim. Probably better with reporter presence and reaction from family in courtroom.

Robbery arrest - good story. Needs help with writing.

Election questions - ok. Poor vids. Needs sound from other side. Why was he not allowed to speak? Council

member not there. Talk to council. Food recall - good information for

families. I would like to see a picture of what the package

looks like.  Jefferson Awards - good community

involvement.  Tease Courthouse fire - great video  2 box tease WX to sports (#1) 

- Reason to go from right to left?

Courthouse fire folo VO to double anchor toss to PKG - good. 

Courthouse fire folo PKG Lots of breakout potential here. This reporter needs

some help on reading between the lines. What's the real story? The county courthouse has

been relocated. The county is considering options to rebuild. The most interesting element as a viewer is the process the old courthouse documents must go through to be saved.

I would like to see set up VSV on courthouse relocation/rebuilding, PKG on saving the documents.

This reporter needs more than one sound bite in story, as well as reaction from real people in town to personalize. I'm sure a building which was destroyed by fire will always hold sentimental value. Some instruction on basic camera work is needed for him.

Tease sports (#2)

WX - 3 shot makes weatherman and weather set look like it's a few miles down the road.

I would not use 3 shot, make animation for "Weather Authority" coming out of break, and go straight to weather (similar to sports).

Then have weatherman meet anchors at the desk for a tighter 3 shot at the end.

Weatherman is knowledgeable and has good energy – very thorough

Before break, tease sports (#3) - reason to tease sports three times? 

Teased website several times, not bad. Sports Anchor

Talking too fast, stumbling. Tried to squeeze in too much. Needs to slow down. More stories in sports block than A block. 

BB signing - no tripod used. shaky video.  Ole Miss/MSU BB OTS  2 sport athlete VO MSU enrollees VO - Would be better with pictures

of players instead of generic team vids  Soccer tryouts RDR - Would be better to wipe into

GRX and wipe into next story  HS soccer VO  Saints VO - could do without for time. Run at 10p. HS football coach VO - probably would go better

after MSU enrollees VO  Sports block had so much pace, show hits the wall

at the end on 4 shot.

WTVA "always on" lower third covers branding on desk. I would recommend squeeze back into GRX.

Bumps & lower thirds could coordinate better with open graphic scheme

Weather graphics Map should contrast more:

background image and text color “Color the weather” image floats:

utilize real estate