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towards happier, healthier lives
World Book Day 2020live storytelling sessioncommunications pack
For queries:
Contents
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This communications pack has been developed to help you share the details about our live storytelling
session on World Book Day 2020 and to encourage schools and those in your networks to participate.
• About Thrive LDN
• About immersive storytelling and Ruby’s Worry
• How to participate in the live Ruby’s Worry session on World Book Day 2020
• Help share the details online
• Draft social media copy and assets
• Draft website / newsletter copy
Thrive LDN
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In July 2017, the Mayor of London, alongside health and care partners, launched Thrive LDN with the
aim of creating the collective action needed across London, for everyone to speak openly about mental
health and have an equal opportunity to thrive.
At its core, Thrive LDN is a participation-driven partnership that engages with and responds to the
needs and insights of Londoners.
By working in partnership across London we are better able to achieve our shared goal for all
Londoners to have an equal chance to a healthy, happy and fulfilling life.
Thrive LDN has seen rapid growth since our public launch in 2017, becoming a complex collection of
partnerships, projects and activities. Many have come about due to our open approach to participation
and partnerships.
Find out more about Thrive LDN and all our activities via our recently published interim Insights Report.
Immersive storytelling with Ruby’s Worry
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To encourage early conversations about mental health and to build resilience from a young age, Thrive
LDN has an established partnership with Discover Children’s Story Centre and Bloomsbury Publishing
to deliver immersive storytelling sessions for young children aged 4-7 year olds and their
parents/carers. Recent immersive storytelling sessions have revolved around the picture book Ruby’s
Worry by Tom Percival.
• Ruby’s Worry features on the Reading Agency’s reading well booklist
for children to support children's mental health and wellbeing.
The Discover Storytelling session gives parents and education staff the
opportunity to talk about mental health and individuality to children from
an early age. Positive parenting is a strong protective factor for mental
health in childhood and later life.
The event involves an immersive performance of Ruby’s Worry for 20
minutes followed by an arts and craft session for children to complete
with teachers, parents or carers.
Live streamed performance of Ruby’s Worry
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To celebrate World Book Day on Thursday, 5 March 2020, Thrive LDN will be live streaming an
immersive storytelling performance of Ruby’s Worry to all primary schools in London.
The live performance will be broadcast from the Tramshed Theatre to schools across London. This will
help allow as many schools as possible the opportunity to explore early conversations about mental
health and identity with young children.
The live performance will available to watch at 2pm on Thursday, 5 March via the
Thrive LDN website: www.thriveldn.co.uk/livestorytelling/
Ruby’s Worry – the story
Ruby loves being Ruby. Until, one day, she finds a worry. At first
it's not such a big worry, and that's all right, but then it starts to
grow. It gets bigger and bigger every day and it makes Ruby sad.
How can Ruby get rid of it and feel like herself again?
Photo from a previous live performance held on World Mental Health Day 2019 at City Hall
Share the details online
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We’ve drafted some suggested social media posts so you can share your support for the live stream,
helping to cascade the details to as many primary schools and parents and carers as possible.
Use the graphics or videos on the following slide to accompany your posts:
➢ Calling all primary schools! @ThriveLDN is partnering with @Discover_Story & @Tramshed__ to
#LiveBroadcast an immersive performance of @TomPercivalsays' Ruby's Worry on
#WorldBookDay2020. Schools can join in by watching live from 2pm on Thurs 5 March
www.thriveldn.co.uk/livestorytelling/
➢ This #WorldBookDay2020 join a live performance of Ruby’s Worry with @ThriveLDN,
@Discover_Story & @Tramshed__ who are broadcasting an immersive performance live to all
schools from 2pm on Thurs 5 March. Don't miss out - register for details
www.thriveldn.co.uk/livestorytelling/
➢ Exciting #WorldBookDay2020 news! Primary schools can participate in @ThriveLDN’s live
broadcast of Ruby’s Worry from 2pm on Thurs 5 March. A great opportunity to have early
conversations about #MentalHealth & identity with young children - register
www.thriveldn.co.uk/livestorytelling/
➢ Alternatively – repost/share Thrive LDN’s content on Twitter / Facebook / Instagram
Use our social graphics or video
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Show your support for the live storytelling session by using one of our social cards in your online posts.
Download these by clicking on the links below.
GRAPHICS
1) Twitter & Facebook
Graphic 1
Graphic 2
2) Instagram
Graphic 1
3) Promotional video (embed in posts)
Twitter / Facebook (16:9)
(square)
Web or newsletter copy
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You can adapt this copy for your own newsletter, blog, or website to highlight your support for the live
storytelling session and encourage relevant organisations/people in your network(s) to participate on
the day:
Live performance of Ruby’s Worry live-streamed to all London primary schools on World Book Day
To celebrate World Book Day on Thursday, 5 March 2020, Thrive LDN - the citywide movement to improve mental health - will be
live streaming an immersive storytelling performance of the children’s book Ruby’s Worry to all primary schools in London.
Ruby’s Worry, a picture book written by Tom Percival, features on the Reading Agency’s reading well booklist for children to
support children's mental health and wellbeing. The performance is produced by Discover Children’s Story Centre and is designed
to help parents, carers and education staff have early conversations about mental health and identity with children from a young
age.
The live performance of Ruby’s Worry will be broadcast from the Tramshed Theatre, Greenwich, at 2pm on Thursday, 5 March
via the Thrive LDN website: www.thriveldn.co.uk/livestorytelling.
Schools are being asked to get children aged between 4-7-year olds involved in the interactive session, alongside parents and
carers, by playing the live broadcast in assembly halls or classrooms. The session will mix a live performance of the book with craft
work. Previous participants, including parents and teachers, have said they found the sessions extremely helpful and enlightening.
If this sounds like something you would like you school or children to take part in, then register your interest via the Thrive LDN
website and receive further information about the Discover Storytelling event: www.thriveldn.co.uk/livestorytelling.
