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WORKSHOP ON COLLABORATIVE STRATEGIC PLANNING
Facilitated by
Patrick Sanaghan, Ed.D.
President, The Sanaghan Group
October 28, 2016
Summary of Proceedings
Office of Institutional Research, Planning & Assessment
J.T. Williams Hall, Room #3104
Princess Anne, MD 21853
Phone: (410) 651-7530
i
Table of Contents Introduction ......................................................................................................................................1
Session 1: UMES Recent Accomplishments and Lessons to Bring Forward ..................................1
Session 2: SWOT’s Analysis to Gather Ideas about the Current Situation and Opportunities ......4
Top Strategic Issues/ Recommendations Based on S.W.O.T. Analysis ............................5
Session 3: The Future Timeline –Future Events, Trends, and Issues that Could Impact/Influence
UMES Over the Next 5-10 years ......................................................................................6
Surprise/Discovery .............................................................................................................6
Priority, Events, Trends and Issues over the Next 5-10 Years ...........................................6
UMES Future Timeline ......................................................................................................7
Session 4: Soliciting Feedback on the Five Goals and 30 Sub-goals of 2011-2016 UMES
Strategic Plan .......................................................................................................................8
UMES Goal I ......................................................................................................................8
UMES Goal II .....................................................................................................................8
UMES Goal III ....................................................................................................................9
UMES Goal IV ...................................................................................................................9
UMES Goal V .....................................................................................................................9
Session 5: Wrap Up/ Lessons Bring Forward ..............................................................................10
List of Tables, Figures, and Appendices
Table 1: UMES’ Recent Achievements, Contributing Factors and Lessons to Bring Forward .....1
Table 2: Workshop Participants’ Perceptions ...............................................................................16
Figure 1: Top 5 Areas of UMES’ S.W.O.T. with Number of Responses .......................................5
Appendix 1: Participants’ List ....................................................................................................... 11
Appendix 2: UMES S.W.O.T. Analysis during the Workshop on Collaborative Strategic ..........12
Appendix 3: UMES Future Timeline (From Year 2016 to Year 2027) ..........................................13
Appendix 4: An Evaluation of Participant Perceptions .................................................................15
1
Introduction
The agenda for the UMES 2017-2022 Strategic Planning Process activities on October 28, 2016 comprised
Part A and Part B. Part A was the Inaugural Meeting of the Steering Committee at which the UMES
President, Dr Bell was going to give the Steering Committee its charge for developing the 2017-2022
Strategic Plan, supported by the Taskforces. There was a scheduling conflict because the President also
had meetings with the Chair of the USM Board of Regents on the campus on the same day. However, the
charges of the Steering Committee and Taskforces were distributed to members and the Chair of Steering
Committee, Dr. Stanley Nyirenda shared brief remarks about them with participants. These remarks
included drawing the attention of participants to resources available on the Institutional Research website.
In addition, he also pointed out that the Office of Institutional Research Planning & Assessment has
purchased three copies of two books—(1) 2026 The Decade Ahead, The Seismic Shifts Transforming the
Future of Higher Education by the Chronicle of Higher Education; and (2) Future College Fieldbook,
Mission Vision and Values in Higher Education by Daniel Seymour. Participants may borrow these books
from the Planning Analyst, Dr. Jichul Kim. Also Dr. Dean Cooledge, Chair of Faculty Assembly and Mr.
Robin Hoffman, Interim Assistant Vice President for Academic Affairs informed participants that the first
book (2026 The Decade Ahead …) was also available on Blackboard.
Part B was the workshop on Collaborative Strategic Planning, held in the Henson Center Room 1112 at
the University of Maryland Eastern Shore (UMES) on the same day. It was attended by 38 members of
UMES 2017-2022 Strategic Plan Steering Committee and Taskforces. Participants included the chair of
the Steering Committee, one vice president, two deans, department chairs, faculty members, directors of
operational units, a representative of the Student Government Association and staff (see Appendix 1). The
workshop was facilitated by an author and expert on Leadership and Collaborative Strategic Planning, Dr.
Patrick Sanaghan, President of the Sanaghan Group. The main purpose was to prepare members for the
task of designing the 2017-2022 UMES Strategic Plan. The workshop agenda included five sessions: (1)
UMES Recent Accomplishments, (2) SWORT’s Analysis, (3) The Future Timeline, (4) Soliciting
Feedback on Five Goals of UMES Current Strategic Plan, and (5) Implementation Advice Going Forward.
Summary notes from the workshop proceedings are provided in the sections below.
Session 1: UMES Recent Accomplishments and Lessons to Bring Forward
The Accomplishments Design was used to build a constructive database at the start of the planning process
and to help members to identify and reflect on institutional successes and to learn from them for the future
planning processes. Table 1: UMES’ Recent Achievements and Lessons to Bring Forward provides a list
of identified UMES achievements, contributing factors to those achievements and lessons to be brought
forward for formulating the next strategic plan.
Table 1: UMES’ Recent Achievements, Contributing Factors and Lessons to Bring Forward
Achievement What Made It Work Lessons to Bring Forward
1. Academic success
including
- new online academic
program (MS programs
in cybersecurity),
-Enhancement of program
delivery (cybersecurity is the
first fully online program)
-Advocating resources
-Cutting edge programs and
Effective communication and
collaboration are essential
2
Achievement What Made It Work Lessons to Bring Forward
- BS Biochemistry and
- Reaffirmation of
Accreditation by the
American Chemical
Society
collaboration
2. Improved facilities and
technologies (e.g.
classroom technology and
new Engineering and
Aviation Sciences
Complex (EASC)
building
-The current UMES 2015-2019
Technology Strategic Plan is
based on UMES' current and
planned needs for technology use
by students, faculty, and staff, as
well as research/outreach
partners.
-A Campus Technology
Committee (CTC) created in the
fall of 2014 with a membership
representing all areas of the
campus as a standing committee
that will initiate and monitor
outcomes of the annual strategic
operational plan objectives’
progress during the plan period.
-President, Academic,
Administrative leadership
involvement with committed
resources
-Engineering program
accreditation requirement
-Commitment by the
President, faculty and staff
-Support from the State
-Continued committed
resources are needed (e.g.
desktop computer in each
classroom)
-Commitment to bring more
IT into the building
-Strategic planning and long-
term prioritization
3.Paperless system using
ImageNow
-Appropriate infrastructure
and expertise
-Collaboration among
operational units
Stakeholder involvement and
buy-in
4. Improved campus
communication among
campus constituents
(faculty, staff, students,
alumni, etc.)
Weekly UMES news, weekly
emails, the Key (newsletter),
town hall meetings, and
Chat-n-chew with President
-Continued coordinated
communication through
UMES Public Relations
Office
-More face to face contact
with campus leadership is
needed
5. Increased awareness and
communication
concerning faculty
development (FD)
opportunities
-A new position developed by
the Provost specifically
tasked with faculty
development including:
specific funding identified
and dedicated to faculty
development
-FD is needed and should be
continued
-University leadership should
continue to invest in its
faculty
-Continued funding is needed
to support FD
3
Achievement What Made It Work Lessons to Bring Forward
funding and opportunities
regularly communicated
to faculty via Listserv and
meetings
- Interested self-identified
faculty to engage in faculty
development opportunities
6.Formation of an Inter-
professional Education
Committee (Education and
collaborations among
health profession
disciplines e.g. Pharmacy,
Rehabilitation Services,
Physical Therapy and
Kinesiology)
-Leadership buy-in from each
department to incorporate
the specific activities into
their curriculum
-Educational sessions and
training to make it work
-Very high student
participation
-Additional researches are
required
-Need to increase and
diversify health care team
members
7. Established relationship
with several high schools
in MD for School of
Agriculture and Natural
Sciences
Hired a recruiter
Need dedicated staff to focus
on student recruitment
8. Met enrollment target in
2015
-Recruiting efforts including
enlisting service of Royall
and Company, dedicated
recruitment staff, students
and attractive campus life
environment
-Continue to select right
faculty/students (mission)
-Continue to offer signature
programs
9. Student excellence in
competitions (e.g. Honda
Campus All-Star
Challenge and NCAA
Women’s Bowling
Championship in 2012)
-Faculty dedication
-Student determination and
commitment
-Opportunities and support
for students
-Funding needed to support
student activities and
programs
10. Secure external funds
(i.e., UMES was
successful in obtaining
over $197 million in
external funding for
research and sponsored
projects between FY 2006
and FY 2015 and LMRCS
grant refunded in 2016.)
-Dedicated faculty, faculty
expertise, partnership and
collaborations, and being
mission driven
-Faculty and students
productivity in Research
-Faculty need time to write
proposals (i.e. reduce
teaching load)
-Provide incentives and
merits to faculty who win
grants
–Faculty/students need time
for research
-Students need stipend
-Professional development
for students needed
-Make LMRCS program
4
Achievement What Made It Work Lessons to Bring Forward
flexible
11. Instituted National
Society, Leadership &
Success [NSLS] (the
nation’s largest
leadership honor society)
to support students to
build their leadership
skills
Encouragement and support
for students to join the honor
society
Continue to offer
opportunities to students to
join NSLS honor society
12. Winner of 1890
universities Awards in
Teaching, Research and
Innovation, Tying for the
first spot for overall
performance with North
Carolina A&T University
in 2015
-Strong STEAM programs
-Dedicated faculty
-Determined and committed
student
-Strong leadership
-Opportunities in research,
etc.
-Consistent and continuous
support of students
-Culture of effective
department collaboration
13. Updated incomplete
grade policy
-Collaboration between
admin, faculty, and students
(*critical component
proposed by student
government)
Collaboration reaching across
divisions and levels of shared
governance
Session 2: SWOT’s Analysis, using the Carousel Design to gather ideas about the current situation
and opportunities
The Strengths, Weakness, Opportunities, and Threats (S.W.O.T.) analysis was conducted using the
Carousel Design. Participants were divided into five small groups in order to identify strengths,
weaknesses, opportunities, and threats to ongoing activities. Each group was asked to discuss and list the
core issues pertaining to the groups’ discussion. Thereafter, each group was assigned to read and review
the identified issues by other groups and contribute, if any issues were overlooked. Thus, every
group/individual openly shared ideas and no one could dominate in the discussion or control the outcome
(see Appendix --- for UMES’ S.W.O.T. Analysis by Workshop Participants). Some of top five areas of
UMES’ S.W.O.T. (see Figure. 1) are consist with the findings of the Fall 2014 UMES Organizational
Climate Survey. For example, one of the top five UMES’ threats was “inability to change or adapt quickly
to meet workforce/society demands”, which is consistent with the finding that “a significant proportion
(almost 2 in 5) indicate that UMES leadership needs to be willing to change to better meet current and
future needs of the institution” in the 2014 Climate Survey. Similarly, customer service was identified as
a major weakness in the S.W.O.T. analysis and the Climate Survey.
5
Figure 1: Top 5 Areas of UMES’ S.W.O.T. with Number of Responses
Finally, respective five groups prioritized the issues. The following is the list of issues according to
priority order.
Top Strategic Issues/ Recommendations Based on S.W.O.T. Analysis
The participants were divided into five small groups and asked to discuss and figure out some of the most
important strategic issues relevant to UMES’ upcoming strategic plan development process. The
following were the major opportunities/issues reported by respective groups.
Stable and visionary leadership who listen and hold individuals accountable
Ensure fair distribution of work and hold people accountable
Establish only what we can maintain and afford
Take advice of individuals with expertise
Increase enrollment and retention
Target enrollment goals immediately
Recruitment of quality students
Do more for disabled and non-traditional students
Increase scholarships to attract the best students
Increase opportunity for international engagement for students
Customer service
unique professional programs / niche academic programs 24 lack of stable leadership in senior positions 22
accreditation 17 low retention rates of students 18
our beautiful campus 17 not customer service oriented 16
new online program 16 lack of incentives for grantsmanship 15
new engineering building 13 funding 15
fully online degree programs 20 loss of programs 15
increase international student enrollment 17 inability to change/adapt quickly to meet workforce/society demands 15
increase partnerships/collaborations with federal and state agencies and private sectors 13 competitive educational marketplace 12
increase overall enrollment 12 inadequate funding and tuition 11
increase awareness of signature programs 11 state budget cut 10
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
6
Session 3: The Future Timeline – Will anticipate the future events, trends, and issues
that could impact/influence UMES over the next 5-10 years
Utilizing the Future Timeline Design, the participants were asked to anticipate the future events, trends,
and issues that could potentially impact or influence the University over the next five to 10 years for
creating a powerful database for strategic planning.
Surprise/Discovery
UMES merger
Veterinary Science program possibility
Academic advising
Football team
Priority, Events, Trends and Issues over the Next 5-10 Years
Enrollment
Retention/ graduation
Funding
Online learning
Teaching in class
Possible merger of schools
Workforce readiness
Restructuring colleges and schools
Program prioritization
Changing demands for selecting
programs
Obsolete programs for workforce
Decrease in state and federal
appropriations
Elections
Recession
Loss of tenure/ tenure full-time
Evolving student population (non-
traditional students)
7
YEAR 2016
*(1)Unstable state
funding
(1)Financial deficit
(2)Low enrollment
(increase student
enrollment)
(2)Recruitment of
college ready students
(2)Student success and
retention
(2)Graduation
(3)Program
prioritization
(4)Student financial
aid
(4)Increase in cost of
attendance
Filling interim
positions
Use of adjunct faculty
Student attitude
toward learning
Adequate number of
faculty
Increase transfer
students from
community college
New President of
U.S.A.
Academic Advising
Black lives matter and
student awareness of
social justice
Declining morale of faculty and
students
YEAR 2017
(1)Federal/state appropriations will decrease
(1)Diminishing fund
(1)Decrease in grants contracts (2017 to
2019)
(2)Low enrollment/continued decline in
student enrollment
(2)Recruitment of students will change-
utilization of social media as the mechanism
(2)Admission of underprepared students
causes retention issue
(2)Changing students demographics
(2)Increased competition
(3)Academic courses/programs which will
become obsolete
(3)Sustainability issue and curriculum
(4)Student debt
(5)Online course delivery
(5)Increase in online program
(6)Campus mergers
Senior level leadership changes
Underprepared students for the workforce
Student learning assessment day for every
program
Improve alumni contribution
Capital campaign (2017-2024)
Faculty salary adjustment after promotion and
tenure
Possible recession and impact to outside
funding
Lifelong learning
Information technology
Election of new President (U.S.A.)
LGBT issues will need to be addressed
Retirement of leadership and faculty
Split the Computer Science program for
Mathematics
Shift of CAAS to a university college
Technology
New developments in technology and social
network
Local students’ perception of academic
environment at UMES
More adjunct and fewer full-time faculty
Artificial intelligence engineering research
Online employment application and review process
YEAR 2018
(1)Shrinking Fed/State
funding
(1)Decrease in Title III
federal funding
(2)Decrease in high school
completion rates of African
American students in
Maryland
(2)Revamp graduate
curriculum and increase
enrollment in it
(3)New programs
(3)Implement a new degree
program (9 created in 2007)
on Information System and
get it accredited by ABET
(3)Media studies major
launch
(4)More strict compliance
regulation for federal
financial aid
(5)Launch of UMES online
(home of all fully online
programs)
(5)Technology in classroom
(6)Merger of UMES and
SU
Realignment of schools
Students are graduating
towards online learning
Recruitment and retention of
faculty
More accountability by state,
federal and accreditations
Create a research collegium
talks in computer science
department
Work on ABET accreditation
of computer science program
Center for teaching
excellence formed and
operational
Technology deployed for
increased telecommute
options for faculty/staff
YEAR 2019
(1)Economic recession
(2)Student
demographics Increased
competition for students
(2)Increase in
underprepared students
entering college
(2)Applicant pool
(2)Program completion
(5)Advances in
educational technology
(5)Course delivery
options will change
from face-to-face to
hybrid and online
mediums
(5)Impact of digital age
on academe (will
students want more
online, hybrid and non-
traditional classes)
(5)100% use of
technology
(5)Growth nationally of
online programs
(5)Impact of
technologies on
teaching
Commercial television
station
Restructure the funding
of the arts programs to
be similar to athletics
Department of
Curiosity, Creativity
and Critical Thinking
Equitable faculty
compensation
Blow up current rules
and structures
Innovative library
YEAR 2020
Closer NASA
partnership
with on-
campus
research labs
Football team
will come
back
New library
Assessment
of life
experience
for college
credits
Accreditation
of programs
YEAR 2022
(6)Closing and
combining state
universities in
order to
combine
resources to
save money for
the state of
Maryland
New pharmacy
building
*Continuing Issues
and Events in the
Future Timeline
(1)Funding decrease
(2)Enrollment, retention
and graduation
(3)Program prioritization/
new program
(4)Student financial aid
(5)Online program/course
(6)Institutional merger
8
Session 4: Soliciting Feedback on the Five Goals and 30 Sub-goals of 2011-2016 UMES
Strategic Plan
In identifying truth (must include sub-goal), trend (important on-going sub-goal) and unique
ideas (sub-goal that makes us exceptional) in the five goals and 30 sub-goals of 2011-2016
UMES Strategic Plan, participants utilized the Interview Design to provide their feedback in
thinking about and planning for the future of the UMES. Five small groups identified and
organized the 30 sub-goals as truths, trends and suggested unique ideas as follows:
UMES Goal I:
Develop, strengthen, and implement academic programs that are responsive to the UMES
mission and are systematically reviewed for sustained quality, relevance, and excellence to
meet the challenges of a highly competitive and global workforce.
Truth: Sub-goal 1.2 Expand the capacity to offer unique and/or critical undergraduate,
graduate, and professional academic programs that address regional workforce needs.
Trend: Sub-goal 1.3 Develop a comprehensive international program to
support: (i) student study abroad, (ii) international students and scholars, (iii)
globalization of the curricula, and (iv) linkages with international institutions.
Sub-goal 1.4 Increase student enrollment, retention and graduation rates in the Science,
Technology, Engineering, Agriculture, and Mathematics (STEAM) fields.
Unique Idea: Sub-goal 1.1 Promote and support college readiness and retention to
graduation.
Sub-goal 1.5 Increase enrollment of community college transfers, non-traditional
students, and veterans.
Sub-goal 1.6 Obtain and retain the Carnegie Doctoral Research University (DRU)
Classification .
Sub-goal 1.7 Obtain national program accreditations for eligible programs; and
reaffirmation of accreditation for existing programs.
UMES Goal II:
Enhance university infrastructure to advance productivity in research, economic development,
technology development and transfer; contribute to an enhanced quality of life in Maryland; and
facilitate sustainable domestic and international economic development and competitiveness.
Truth: Sub-goal 2.3 Expand partnerships with: (i) business and industry, (ii)
governmental agencies, (iii) community-based organizations, and (iv) other institutions of
higher education.
Trend: Sub-goal 2.2 Enhance existing successful research initiatives to become
recognized centers of excellence.
9
Unique Idea: Develop business incubator for all stakeholders.
UMES Goal III:
Promote and sustain a campus environment that supports a high quality of life and learning that
positively impacts retention through graduation and produces knowledgeable and culturally
competent citizens able to lead effectively and compete globally.
Truth: Sub-goal 3.3 Increase student retention; four and six-year graduation rates.
Sub-goal 3.4 Improve the teaching/learning environment.
Trend: Sub-goal 3.1 Support online course transformation and redesign.
Sub-goal 3.2 Upgrade instructional technology services.
Sub-goal 3.6 Enrich the campus and community environment.
Unique Idea: Create a Center for Teaching and Learning.
Develop more online programs with global appeal.
Provide workforce readiness/service learning classes at each student level.
Promote the library as learning commons.
Increase technology use by professors.
Provide proactive academic advising.
Seek more feedback from students.
Improve communication among Student Affairs, Academic Affairs and students.
UMES Goal IV:
Improve academic and administrative systems to facilitate learning, discovery and community
engagement; to gain national and international eminence.
Truth: Sub-goal 4.2 Improve the structure for attracting, developing and retaining high
quality and diverse faculty, staff, and students.
Trend: Sub-goal 4.5 Obtain reaffirmation of accreditation from Middle States
Commission on Higher Education (MSCHE).
Unique Idea: Provide incentives for Research.
Enhance International Programs.
Enhance quality of instruction and education.
UMES Goal V:
Efficiently and effectively manage the resources of the University and aggressively pursue public
and private resources to support the enterprise.
Truth: Sub-goal 5.4 Improve teaching, research and learning facilities.
Sub-goal 5.5 Invest in new teaching, research, living and learning facilities.
Sub-goal 5.6 Continue to implement an integrated institutional strategic plan which links
10
planning, decision-making, enrollment management, budgeting, resource allocation, and
evaluation.
Trend: Sub-goal 5.1 Enhance research and laboratory facilities.
Sub-goal 5.2 Continue to implement cost savings/avoidance measures.
Sub-goal 5.7 Enhance the system for monitoring progress and institutional priorities.
Unique Idea: Use Analytics and include student input for assessment.
Enhance grant/contract management.
Incentivize grantsmanship.
Decrease/eliminate gaps and inefficiencies in current processes.
Session 5: Wrap Up/ Lessons Bring Forward
In the closing session, participants reflected and shared what they have identified, learned and thought
as lessons to bring forward for 2017-2022 UMES strategic planning process and summarized as
follows.
Robust communication/ technology-based communication
Getting committed
Consistent/stable leadership
Retention and recruitment of students
Maintain and acquire institutional and program accreditation
Improve policies and procedures
Relevant academic programs
Adequate infrastructure of personnel and technology for synergy
Online degree programs
Improve campus culture and climate for building trust
Keep the University accountable
Collaboration in STEAM programs/units
Resourcing new Engineering and Aviation Sciences Complex building
Small business unit to attract grant/contract
Mission sustainability
Restructuring schools
11
Appendix 1: Participants’ List
1. Dr. Stanley Nyirenda, Director, Institutional Research, Planning & Assessment – Chair, Steering
Committee
2. Ms. Melissa Davis, Contract/Grant Associate, Title III Program
3. Ms. Marie Arvi, Programmer Specialist, Institutional Research, Planning & Assessment
4. Mr. Mark Tyler, Interim Director, Public Safety
5. Dr. Michael Rabel, Associate Professor & Chairperson, Department of Physical Therapy
6. Ms. Fawzia Abbas Associate Director, Institutional Research, Planning & Assessment
7. Mr. Kenny Gaston, Director, Administrative Computing
8. Ms. Sharon Brooks, Librarian IV, Library Services
9. Ms. Amber Dennis, Student Representative, SGA
10. Dr. Grace Namwamba, Professor and Chairperson, Department of Human Ecology
11. Dr. Dean Cooledge, Associate Professor and Chairperson, Faculty Assembly
12. Mr. Robin Hoffman, Director, Instructional Technology and Interim Assistant Vice President,
Academic Affairs
13. Ms. Jinawa McNeil, Interim Director, Admissions & Recruitment
14. Dr. Rondall Allen, Dean, School of Pharmacy and Health Professions
15. Ms. Adrienne Webber, Dean, Library Services
16. Dr. Gurdeep Hura, Professor, Department of Mathematics and Computer Science
17. Dr. Maifan Silitonga, Associate Extension Administrator for 1890 Programs
18. Dr. Nomsa Geleta, Chairperson and Professor, Department of Education
19. Dr. Stephan Tubene, Associate Professor, Department of Agriculture, Food and Resource Sciences
20. Dr. Lombuso Khoza, Interim Director, Center for International Education
21. Ms. Michelle Martin, Associate Vice President, Administrative Affairs
22. Dr. Dereck Dunn, Professor and Chairperson, Department of Technology
23. Dr. Michael Harpe, Interim Vice President, Student Affairs
24. Dr. Latasha Wade, Interim Vice Provost, Academic Affairs
25. Dr. Angela Williams, Director, Center for Access and Academic Success
26. Dr. Moses Kairo, Dean, School of Agriculture and Natural Sciences
27. Dr. Jurgen Schwarz, Chairperson, Department of Agriculture, Food and Resource Sciences
28. Ms. Marie Billie, Director, Human Resources
29. Dr. Emmanuel Acquah, Director International Program & Professor of Agricultural Economics
30. Margarita Treuth, Professor and Chairperson, Department of Kinesiology
31. Dr. Yuanwei Jin, Chairperson and Associate Professor, Department of Engineering & Aviation
Science
32. Dr. Abhijit Nagchaudhuri, Professor, Engineering & Aviation Science
33. Dr. Jennifer Hearne, Associate Professor, Department of Natural Sciences
34. Dr. Victor Hsia, Chairperson, Department of Pharmaceutical Sciences
35. Mr. Marvin Jones, Director, Residence Life
36. Dr. Junior Hopwood, Assistant Professor, Department of Social Sciences
37. Dr. Veronique Diriker, Director of Development
38. Dr. Jichul Kim, Planning Analyst, Institutional Research, Planning & Assessment
12
Appendix 2: UMES S.W.O.T. Analysis during the Workshop on Collaborative Strategic
Planning (October 28, 2016)
unique professional programs/niche academic programs 24 lack of stable leadership in senior positions 22
accreditation 17 low retention rates of students 18
our beautiful campus 17 not customer service oriented 16
new online program 16 lack of incentives for grantsmanship 15
new engineering building 13 funding 15
successful graduate programs 12 student learning outcomes needs to be assessed 14
1890 Land Grant Institution 11 weak international education system 13
honor program 7 recruitment of non college-ready students 13
use of best practices for implementing strategic plan 5 lack of accountability 13
diverse group of staff, faculty and students 5 resistance to change 12
willingness and interest in developing online degree programs 4 inefficient processes 12
collaborative faculty 4 inappropriate allocation of funding 11
meet or exceeded fundraising goals 3 accountability of administration 9
committed staff and faculty 3 communication gap between administration and faculty 9
rich history of educating under-served communities 3 community engagement 8
location 3 lack of succession planning 8
innovative leadership 2 l ittle faculty engagement with greater community 7
a student focused campus 2 hawk pride is low 7
government, community, alumni support 1 lack of adequate number of faculty for certain programs 7
low alumni support/alumni engagement 7
lack of support for accreditation 5
lack of campus involvement from students 5
unstable environment (facil ities) 5
some schools are not structured properly to exploit synergies of the divisions 4
inadequate advising 4
challenging faculty workload reporting system 4
low graduation rates 3
college/university branding 2
support of international education 1
fully online degree programs 20 loss of programs 15
increase international student enrollment 17 inability to change/adapt quickly to meet workforce/society demands 15
increase partnerships/collaborations with federal and state agencies and private sectors 13 competitive educational marketplace 12
increase overall enrollment 12 inadequate funding and tuition 11
increase awareness of signature programs 11 state budget cuts 10
contacts with federal agencies 9 free tuition2 year colleges 7
articulation agreements with two year and four year institutions 9 faculty/programs working individually /or in silos 5
articulation agreements with community colleges 8 new workforce requirements may not match with some degrees 5
recruitment of qualified graduate students by offering appropriate support 8 upcoming recession 5
outreach programs to high schools, jr. high school and middle schools 8 student dissatisfaction 5
recruit adult population is increasing/non-traditional students 7 possible academic program duplication! 4
relatively small, nimble, ability to change 7 outdated components of mission statement 4
create a unique college experience for our students 6 institutions which adopt new best practices at a faster rate 3
increase international engagement 5 campus culture of distrust and silo mentality 2
infrastructure and incentive for graduate programs 4 low alumni support 2
development of additional online degree programs 3 low community engagement 2
creation of research collegium talks 3 low student job placement 2
reprioritize programs and transform the University for the 21st century 3
increase communication from the top down 2
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
13
Appendix 3: UMES Future Timeline (From Year 2016 to Year 2027)
Year 2016
Recruitment of college ready
students
Student financial aid
Unstable state funding
Filling interim positions
Use of adjunct faculty
Financial deficit
Low enrollment (increase
student enrollment)
Student attitude toward learning
Adequate number of faculty
Increase transfer students from
community college
New President of U.S.A.
Program prioritization
Academic Advising
Student success and retention
Funding
Black lives matter and student
awareness of social justice
Lack of student professionalism
Increase in cost of attendance
Graduation
Declining morale of faculty and
students
Year 2017
Continued decline in student
enrollment
Academic courses/programs
which will become obsolete
Underprepared students for the
workforce
Federal/state appropriations will
decrease
Student learning assessment day
for every program
Admission of underprepared
students causes retention issue
Improve alumni contribution
Capital campaign (2017-2024)
Faculty salary adjustment after
promotion and tenure
Possible recession and impact to
outside funding
Low enrollment
Recruitment of students will
change-utilization of social
media as the mechanism
Lifelong learning
Information technology
Election of new President
(U.S.A.)
LGBT issues will need to be
addressed
Retirement of leadership and
faculty
Sustainability issue and
curriculum
Legislation provider status for
pharmacists
Split the Computer Science
program for Mathematics
Shift of CAAS to a university
college
Senior level leadership changes
Online course delivery
Increase in online program
Diminishing fund
Technology
Decrease in grants contracts
(2017 to 2019)
New developments in
technology and social network
Local students’ perception of
academic environment at UMES
More adjunct and fewer full-
time faculty
Artificial intelligence
engineering research
Changing students emographics
Campus mergers
14
Student debt
Increased competition Online employment application
and review process
Year 2018
Decrease in high school
completion rates of African
American students in Maryland
More strict compliance
regulation for federal financial
aid
Realignment of schools
More accountability by state,
federal and accreditations
Media studies major launch
Students are graduating towards
online learning
Recruitment and retention of
faculty
Implement a new degree
program (9 created in 2007) on
Information System and get it
accredited by ABET
Create a research collegium
talks in computer science
department
Revamp graduate curriculum
and increase enrollment in it
Merger of UMES and SU
Launch of UMES online (home
of all fully online programs)
Work on ABET accreditation of
computer science program
Center for teaching excellence
formed and operational
Technology deployed for
increased telecommute options
for faculty/staff
Technology in classroom
Shrinking Fed/State funding
Decrease in Title III federal
funding
New programs
Year 2019
Advances in educational
technology
Commercial television station
Restructure the funding of the
arts programs to be similar to
athletics
Department of Curiosity,
Creativity and Critical Thinking
Student demographics
Course delivery options will
change from face-to-face to
hybrid and online mediums
Economic recession
Impact of digital age on academe
(will students want more online,
hybrid and non-traditional
classes)
100% use of technology
Growth nationally of online
programs
Increased competition for
students
Equitable faculty compensation
Impact of technologies on
teaching
Program completion
Blow up current rules and
structures
Applicant pool
Innovative library
Increase in underprepared
students entering college
Year 2020
Closer NASA partnership with
on-campus research labs
Football team will come back
New library
Assessment of life experience for
college credits
15
Accreditation of programs
Year 2022
New pharmacy building
Closing and combining state universities in order to combine resources to save money for
the state of Maryland
Year 2024
Loss of tenure
Apple buys a university
Year 2026
New generation of students with different needs will attend the university
Accreditation
Year 2027
Veterinary Science program
Appendix 4: An Evaluation of Participant Perceptions
Introduction
This evaluation report is for a workshop on Collaborative Strategic Planning (CSP) held on October 28,
2016, which was funded by the Title III Activity – Strengthening of UMES Accountability, Planning &
Assessment Systems Phase III. This one-day workshop facilitated by Dr. Patrick Sanaghan was a
professional development opportunity for members of the Strategic Plan Steering Committee and
selected members of taskforce. Dr. Sanaghan, the President of The Sanaghan Group is a recognized
expert in Collaborative Strategic Planning. His book on “Collaborative Strategic Planning in Higher
Education” is widely used by evaluators and leaders of other organizations. The purpose of this
workshop was to prepare steering committee members and taskforce chairs and members for their roles
in the development of the UMES 2017-2022 Strategic Plan.
To make the workshop productive, the Office of Institutional Research, Planning & Assessment at
UMES and The Sanaghan Group started developing the agenda of the workshop in advance through
meetings organized over the phone to discuss and streamline the agenda. This workshop was designed
to energize the participants about the conceptual and methodological process regarding the development
of the next strategic planning. Thirty-eight participants including the Chair of the Steering Committee,
Vice President for Student Affairs, 2 deans, faculty, directors of operational units, a representative of the
Student Government Association, and staff attended the workshop. Sixty-three percent completed a brief
one-page evaluation instrument, designed to solicit their perceptions of planning and organization of the
workshop; facilitator’s preparation of the contents, delivery, handling questions and comments, learning
styles; pace of the workshop and participants’ perceptions of the impact of the workshop on their
16
responsibilities; and their take-a-ways from it. The instrument used was a five-point Likert Type scale
(i.e., 1-5 where 1=Strongly Disagree; 3=No Opinion; and 5=Strongly Agree).
Analysis
Based on participants’ responses (see Table 2), 95.8% of them either “strongly agree” (50%) or “agree
somewhat” (45.8%) that the workshop reflected careful planning and organization by the Office of
Institutional Research, Planning & Assessment and the Facilitator; the facilitator was well prepared for
sessions on (a) UMES Recent Accomplishments [100%], (b) SWOTs Analysis [100%], (c) Future
Timeline [95.6%], (d) Soliciting Feedback on the five Goals and 30 Sub-goals of 2011-2016 Strategic
Plan [95.8%], and (e) Implementation Advice Going Forward [95.5%]. In addition, a majority of
participants strongly agree” or “agree somewhat” that (i) the facilitator provided for a variety of learning
styles [91.3%], (ii) sessions were conducted at an appropriate pace [91.7%], (iii) comments of
participants were utilized appropriately for learning in the presentations [100%], and (iv) questions and
concerns were handled appropriately [100%]. Also a majority of participants “strongly agree” or “agree
somewhat” that (a) the workshop increased their knowledge of Collaborative Strategic Planning
concepts [95.4%], (b) the content of the workshop provided them tools they will use in the taskforces to
which they have been assigned for UMES 2017-2022 Strategic Plan process [95.6%], (c) the meal and
refreshments were very good [82.6%], and (d) the room for the workshop was pleasant [83.4%].
Summary
Overall, the workshop on Collaborative Strategic Planning facilitated by Dr. Patrick Sanaghan was a
great success as confirmed by a majority of participants (95.8%) who gave it positive ratings. It bears
note that based on this evaluation, UMES team charged with the responsibility for designing the 2017-
2022 Strategic Plan is off to a good start. It is also important to recognize that without President Bell’s
strong and consistent support of professional development for leadership, faculty, staff and students,
even under most challenging funding circumstances, this workshop would not have been possible. The
planning process will benefit greatly from the database of useful panning material created by workshop
participants including the review of recent UMES’ accomplishments, SWOTs analysis, and the timeline
of anticipated future events, trends, and issues that could impact UMES.
Table 2: Workshop Participants’ Perceptions
Statement/Item
n
Participant Response
Strongly
agree
Agree
somewhat
No
opinion
Disagree
somewhat
Strongly
disagree
1. The workshop reflected careful planning
and organization.
24 12
(50%)
11
(45.8%)
1
(4.2%)
2. The facilitator was well prepared for the following presentations:
a. UMES Recent Accomplishments
(Session 1)
23 12
(52%)
11
(48%)
b. SWOT’s Analysis (Session 2) 24 14
(58%)
10
(42%)
c. The Future Timeline (Session 3) 23 15 7 1
17
Statement/Item
n
Participant Response
Strongly
agree
Agree
somewhat
No
opinion
Disagree
somewhat
Strongly
disagree
(65.2%) (30.4%) (4.4%)
d. Soliciting Feedback on the five goals
and 30 sub-goals of 2011-2016 UMES
Strategic Plan (Session 4)
24 14
(58.3%)
9
(37.5%)
1
(4.2%)
e. Implementation Advice Going Forward
(Session 5)
22 12
(54.6%)
9
(40.9%)
1
(4.5%)
3. The facilitator provided for a variety of
learning styles.
23 15
(65.2%)
6
(26.1%)
2
(8.7%)
4. The sessions were conducted at an
appropriate pace.
24 14
(58.4%)
8
(33.3%)
2
(8.3%)
5. The comments of participants were utilized
appropriately for learning in the
presentations.
22 15
(68.2%)
7
(31.8%)
6. Questions and concerns were handled
appropriately.
22 14
(63.6%)
8
(36.4%)
7. I increased my knowledge of Collaborative
Strategic Planning concepts.
22 14
(63.6%)
7
(31.8%)
1
(4.6%)
8. The content of this workshop provided me
tools I will use in the Taskforces to which I
have been assigned for UMES' 2017-2022
Strategic Plan.
23 13
(56.5%)
9
(39.1%)
1
(4.4%)
9. The meal and refreshment were very good. 23 12
(52.2%)
7
(30.4%)
3
(13.0%)
1
(4.4%)
10. The room for the workshop was pleasant. 24 10
(41.7%)
10
(41.7%)
4
(16.6%)
11. Overall, the Workshop was a great
success.
24 14
(58.3%)
9
(37.5%)
1
(4.2%)
oirpa/ 11/10/19/2016