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This program has been created
especially for South African
wineries. It’s been designed with
input from your fellow producers
to address your most pressing
issues and greatest opportunities.
WBS Workshops are designed to
present you with global best
practice, along with the tools and
technology you’ll need to develop
cut through strategy and plan for
winning execution. We examine
the most profitable wine business
growth opportunities and how to
manage the corresponding
distribution and communication
channels so as to secure customer
preference.
WBS Principal and your Program
Presenter, Peter McAtamney, has
30 years wine industry experience
including 11 years in global
distribution management. Peter has
been providing consulting advice and
running these workshops in all parts
of Australia, NZ and South Africa
since 2003. Over 850 people have
attended. His experience, insight and
unique focus on wine business
success make him an in demand
speaker at wine events the world
over.
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A Two Day Intensive Workshop - Jordan Winery
——————————————————– Day 1 - Monday 3rd of April 2017
——————————————————– 8.45 - 9.00 Coffee and Introduction 9.00-10.30 Riding the Next Wave
The best opportunities globally
Capitalising on changing tastes
Evolving the Offer and your story.
10.45-12.15 Leveraging your Strengths
- Evolving the message
- Communicating quality more effectively
- Maximising sales and brand awareness at no cost
—–————————————————– 12.15 – 1.00 pm Lunch
——————————————————–
1.00 – 3.00 Key Market in Focus
Conquering the worlds' biggest wine market,
the US
How to build a brand in the US
3.15-5.00 Distribution Management
Managing Distributor Relationships
Optimising Performance
——————————————————–
Day 2 - Tuesday 4th of April 2017
——————————————————– 9.00-10.30 Leveraging Latest Technology
All the latest Tools, Tips and Technology (to make
your life easier / improve the customer experience)
Using CRM to optimise sales
10.45-12.15 DtC Global Best Practice
The Key of Direct Sales success
Creating a World Class Customer Experience
How to more than double Direct Sales
—————————————————– 12.15 – 1.00 Lunch —————————————————– 1.00 - 3.00 DtC Global Best Practice Continued
Wine Club Global Best Practice
Events that Inspire
Delivering the Experience anywhere
3.15 – 5.00 Getting it done
How to Prioritise what Matters Most.
Resourcing Opportunity
Managing and Measuring Performance.
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Please register at our web site or register using this form for the
South Africa Wine Business Workshop - R6500 per person
Visa / MasterCard Expiry Date _____//_____
Name:
______________________________________________Card Number: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _______
Title: Company:
______________________________________________Cardholder’s name: ...................................................... Telephone:
______________________________________________Cardholder’s Signature………………………………. Email:
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Or I have EFTed R6500 to Wine Business Solutions Westpac swift WPACAU2S A/c no 032062 278725 (tick)
Email scan to [email protected] Phone +612 9744 8332