Wikinomics Principles

COIN83

Foothill College

Overview

• Open source (Linux, Human Genome)• Gen-Y/Millennials demographics (sharing)• The world is flat / connected globe of

talent, long tail (peering)• Transparency (CNN, Aljazeera, WikiLeaks)• Acting globally (UN, Fukushima)

Open Source

• Linux => OS– community building, shared value– Dynamic scoping and support

• Human Genome Project– Public private, open publication

• Collaboration as a design principle– Sharing, peering, co-creation

• Community building => Wikipedia

Demographics

• Gen-Y / Millennials (sharing)• Growing up wired, networked

=> Socially networked

=> Globally connected

• Social technology => mobile to go• Music as a shared medium => Remix• ‘Ethnically mixed’ by definition

The World is Flat

• Thomas Friedman– NY Times best selling author

• Ten flatteners– Technology, social, political, economic

• Triple convergence– Flatteners are linked not independent– Business models integrate flatteners– Globalized marketplace depends on it

Ten Flatteners

• #1: Collapse of the Berlin Wall

• #2: Netscape • #3: Workflow software • #4: Outsourcing: • #5: Offshoring:

• #6: Uploading: • #7: Supply-chaining: • #8: Insourcing: • #9: In-forming: search• #10: "The Steroids":

wireless, VoIP, file sharing

http://en.wikipedia.org/wiki/The_World_Is_Flat

Transparency

• Social media• YouTube• CNN• Al Jazeera• WikiLeaks• Freedom of

Information Act

Transparency, as used in the humanities and in a social context more generally, implies openness, communication, and accountability. It is a metaphorical extension of the meaning a "transparent" object is one that can be seen through. Transparent procedures include open meetings, financial disclosure statements, freedom of information legislation, budgetary review, audits, etc.

http://en.wikipedia.org/wiki/Transparency_(behavior)

Acting Globally

• Democratic principles• Changing model of warfare?• Fukushima – don’t wait for

disaster to step in and help• Energy and environment,

GHGs and climate change• Thinking globally and acting

locally => community activism

Wikinomics Principles

• Openness• Sharing, peering• Collaboration• Acting globally

Wikinomics Trends

• Mass collaboration• Technology, demographics,

global economics• Ideagoras• Consumers => prosumers• Living in the ‘Wiki workplace’

Ideagoras

• Marketplace of ideas and talent

• Hubs for businesses, customers, and prosumers

• Greek agoras• InnoCentive, iTunesU• ‘Crowdsourcing’

Prosumers

• Part consumer• Part producer• Participation in the

industrial economy• Next industrial

revolution of makers• Value chain supports

social technology

http://en.wikipedia.org/wiki/Prosumer

Wiki Workplace Social Software

• Intranets ( pre 2000)• Knowledge Management (KM)• Corporate blogs• Google Docs• Socialtext™ • Tagging• Micro blogging

One World – Ready or Not

• Shifting demographics• Networked technology• Global identity,

awareness, and values• Global markets and labor• Collision of capitalism,

social markets, and needs• Are we ready, or not?