Wikinomics: Harness the Power of Mass Collaboration · Wikinomics: Harness the Power of Mass Collaboration Don Tapscott May 15, 2007 ... Web 2.0 – Integration ... Craigslist.org

WebEx Confidential

Wikinomics: Harness the Power of Mass Collaboration

Don Tapscott

May 15, 2007

WebEx Confidential© New Paradigm Learning Corporation 2007

Time’s Person of the Year



WEB 2.0WEB 2.0

Four Drivers of Change

Web 2.0

The Net Generation

The Social Revolution

The Economic Revolution


Web 2.0

Web 2.0

TH

E T

HIN

G

Web 2.0

The Net Generation




The Thing: The “Beyond Microwave”

• Internet-enabled microwave

• Swipe product barcode

• “knows” settings for 4,000 different products

• Updates data via the Internet

Web 2.0

The Net Generation




Web 2.0

Web 2.0

TH

E T

HIN

G

BROADBAND MOBILITY

Web 2.0

The Net Generation




Mobility: “Naked Wireless”

Web 2.0

The Net Generation




Mobility: Toronto Hydro Wi Fi

Web 2.0

The Net Generation




Mobility: San Francisco Wi-Fi

Web 2.0

The Net Generation




Web 2.0

Web 2.0

TH

E T

HIN

G

BROADBAND MOBILITY

GEO

-SPATIALITY

Web 2.0

The Net Generation




GyPSy Tour Guide

Web 2.0 – Geo-Spatiality

Web 2.0

The Net Generation




Geo-Spatiality: Plazes, Finding Your World

Web 2.0

The Net Generation




Geo-Spatiality: Tag Your World On The Go

Web 2.0

The Net Generation




Geo-Spatiality: Live Traffic At Your Fingertips With IntelliOne

Web 2.0

The Net Generation




Maptuit Automated Traffic Routing

Web 2.0 – Geo-Spatiality

Web 2.0

The Net Generation




Web 2.0

Web 2.0

TH

E T

HIN

G

BROADBAND MOBILITY

GEO

-SPATIALITYT

RU

EM

ULTI

MED

IA

Web 2.0

The Net Generation




Web 2.0 – True Multimedia

Web 2.0

The Net Generation




True Multimedia: Tape It Off The Internet (TIOTI)

Web 2.0

The Net Generation





Digital humans

Web 2.0

The Net Generation





Web 2.0

The Net Generation





Web 2.0

The Net Generation




Web 2.0

Web 2.0

TH

E T

HIN

G

BROADBAND MOBILITY

GEO

-SPATIALITYT

RU

EM

ULTI

MED

IA

WEB SERVICES

Web 2.0

The Net Generation




Web 2.0 – Web Services

Websites Distributed Computing

HTML XML/SOAP/UDDI

Presentation Programmability

Browse Web Sites Networked Business Models

1995 – Web 1.0 2000 – Web 2.0

Web 2.0

The Net Generation




Web 2.0 – Web Services

Web 2.0

The Net Generation




Web Services: Microsoft - Start.com “Webtop”

Web 2.0

The Net Generation




Yahoo Pipes

Web 2.0

The Net Generation




Web 2.0

Web 2.0

TH

E T

HIN

G

BROADBAND MOBILITY

GEO

-SPATIALITY

WEB SERVICES

TR

UE

MU

LTI

MED

IA

INTE

GRATIO

N

Web 2.0

The Net Generation




Web 2.0 – Integration

Web 2.0

The Net Generation




Web 2.0: Ajax Behind The Firewall?

Web 2.0

The Net Generation




• Proprietary

• Monolithic

• Silos

• Enterprise

• Dumb networks

Web 2.0 – Integration

• Standards-based

• Service oriented

• Interoperable

• + Inter-enterprise

• Intelligent networks

Sales Support Systems Fa mil yIn te g ra ti o n

Hub

Pro d u c t

In fo rm a tio n

Sy s te m _ T

So lu tio n

Pro p o s a l

Ge n e ra tio n

Sy s te m _ T

In te ra c t i v e

D em o

Ga m in g

Sy s te m _ T

In te ra c ti v e

De m o Au d io

Vis u a l

S ys te m _ T

In te ra c t i v e

D em o

C om p u te r

Sy s te m _ T

L o c a l

Pro du c t

In fo rm a t io n

DS

Cu s to m e r

Ne e d s &

So lut io n s DS

Cu s to m e r

F ee d ba c k ETLG am e s

L ib ra ry

Co m p u te r

De m o L i bra ryA V L ib ra ry

S ol ut io n

Av a i la b i l i ty

Sy s te m _ T

So lu tio n

Pro p o s a l

Pric in g

Sy s te m _ T

So lu tio n

Pro po s a l

Pri c in g DS

Sa le s

As s o c ia te

Po rta l

Cu s to m e r

Por ta l

In te g ra tio n

Hu b

Re le v a n t Pro d u c t Up d a te s

Re le v a n t Pri c in g & Ra te s

Prio r Ord er In fo Re q u e s t

In v en to r y Av a ila b il i ty

Re q u e s t

Cu s to m e r In fo rm a tio n Re q u e s t

Cu s to m e r In fo rm a tio n

Re q u e s t

Cu s t Rq m ts , Ex p e c t a tio n s & En v Fe e d b a c k

Sal es T a x Req u es t

Cu s t Ord e r & Ra in c h e c k Ho ld Re q u e s t

Gu e s t L o y a l ty Ac c o u n ts

M a rk e tin g Ev e n ts

Pro d u c t Su p p o rt M a te ria l s

Pro d u c t Pri c in g Co n s tra i n ts

Pro d u c t/So lu tio n Fi n a n c in g Pla n s

Pro d u c t/So lu tio n Re b a te s

Target Architecture

Web 2.0

The Net Generation




Web 2.0

TRUE

MULTIM

EDIA

BROADBAND

MOBILITYWeb 2.0

TH

E T

HIN

G

GEO

-SPA

TIALITY

WEB SERVICES

INTE

GRATIO

N

Web 2.0

The Net Generation




WEB 2.0WEB 2.0

THE

NET

GENERATION

THE

NET

GENERATION


Web 2.0

The Net Generation




The Demographic Revolution

Web 2.0

The Net Generation




The Birth Rate: Boom, Bust and Echo

Web 2.0

The Net Generation




School Enrollment

Web 2.0

The Net Generation




The Louder Echo

Web 2.0

The Net Generation




Digital Natives – The Net Generation

Web 2.0

The Net Generation




Global Growth of the Web

Web 2.0

The Net Generation



Source: Copyright 2005, Miniwatts International, LLC. All rights reserved.

65%71%32,570,000 49,929,293 South Korea

61%66%78,050,000 128,137,485 Japan

57%96%47,127,725 82.726,188 Germany

69%113%203,274,683 296,208,476 United States

Benchmark Countries

36%219%5,600,000 15,514,014 Chile

12%346%22,320,000 181,823,645 Brazil

South America

42%250%2,276,000 5,379,455 Slovakia

35%440%810,000 2,306,489 Latvia

47%380%4,800,000 10,230,271 Czech Republic

Eastern Europe

7%2835%5,870,000 82,851,971 Vietnam

7%665%15,300,000 219,307,147 Indonesia

4%684%39,200,000 1,094,870,677 India

8%358%103,000,000 1,296,110,643 China

Asia

Penetration (% Population)

User Growth (2000-2005)

Internet Users Latest Data

Population ( 2005 Est.)

Source: Copyright 2005, Miniwatts International, LLC. All rights reserved.

65%71%32,570,000 49,929,293 South Korea

61%66%78,050,000 128,137,485 Japan

57%96%47,127,725 82.726,188 Germany

69%113%203,274,683 296,208,476 United States

Benchmark Countries

36%219%5,600,000 15,514,014 Chile

12%346%22,320,000 181,823,645 Brazil

South America

42%250%2,276,000 5,379,455 Slovakia

35%440%810,000 2,306,489 Latvia

47%380%4,800,000 10,230,271 Czech Republic

Eastern Europe

7%2835%5,870,000 82,851,971 Vietnam

7%665%15,300,000 219,307,147 Indonesia

4%684%39,200,000 1,094,870,677 India

8%358%103,000,000 1,296,110,643 China

Asia

Penetration (% Population)

User Growth (2000-2005)

Internet Users Latest Data

Population ( 2005 Est.)


The Generation Lap

Web 2.0

The Net Generation



N-Geners

Their Parents


The Net Generation

Video available for viewing online at www.newparadigm.com

Web 2.0

The Net Generation




The Net Generation Norms

• Freedom

• Customization

• Scrutinizers

• Integrity

• Collaboration

• Entertainment

• Speed

• Innovation

Web 2.0

The Net Generation





WEB 2.0WEB 2.0

THE

NET

GENERATION

THE

NET

GENERATION

THE

SOCIAL

REVOLUTION

THE

SOCIAL

REVOLUTION


vs.

The Rise of Collaborative Communities

Flickr.com beats WebShots.com

Web 2.0

The Net Generation




vs.


Digg.com beats Slashdot.org

Web 2.0

The Net Generation




vs.


Craigslist.org Beat Monster.com, Match.com

Web 2.0

The Net Generation




vs.


Myspace.com beat MTV.com

Web 2.0

The Net Generation




vs.


Wikipedia.org beats Britannica.com

Web 2.0

The Net Generation




vs.


Blogger.com beat CNN.com

Web 2.0

The Net Generation




vs.


Epinions.com vs ConsumerReports.org

Web 2.0

The Net Generation




Alex Tapscott’s Wikinomicists Community

Web 2.0

The Net Generation





WEB 2.0WEB 2.0

THENET

GENERATION

THENET

GENERATION

THE

SOCIAL

REVOLUTION

THE

SOCIAL

REVOLUTION

THEECONOMIC

REVOLUTION

THEECONOMIC

REVOLUTION


Mass Collaboration – 1. Peering

Extended

Enterprise

Mass

Collaboration

Industrial Age

Corporation

ValueCreation

Critical ResourcesPhysicalFinancial

Knowledge

Self-Organization

TraditionalHierarchy

Business

Webs

The Economics of Collaboration

Web 2.0

The Net Generation




Mass Collaboration – 2. Being Open

Web 2.0

The Net Generation




Mass Collaboration

3. Sharing

Web 2.0

The Net Generation




Mass Collaboration –4. Acting Global

• Engine - US, Japan, Europe

• Multi-national

• Act Local

• Engine - China, India, emergent

• Global

• Act Global

Web 2.0

The Net Generation




The Enterprise 2.0 and the Rise of Mass Collaboration

1. Peering

2. Being Open

3. Sharing

4. Acting Global

Web 2.0

The Net Generation




Digital Conglomerates

Web 2.0

The Net Generation





WEB 2.0WEB 2.0

THENET

GENERATION

THENET

GENERATION

THE

SOCIAL

REVOLUTION

THE

SOCIAL

REVOLUTION

THEECONOMIC

REVOLUTION

THEECONOMIC

REVOLUTION


The Perfect Storm


Harnessing Mass Collaboration

A 50 year old mining company peers, opens, shares its proprietary data and acts globally in a bid to transform itself and explore the extent of a rich new find.


1. Peer Pioneers

2. Ideagoras

3. Prosumers

4. The New Alexandrians

5. Open Platforms

6. The Global Plant Floor

7. The Wiki Workplace



1. Peer Pioneers



Wikipedia’s Current Wikinomics Entry


1. Peer Pioneers



1. Peer Pioneers



Marketocracy.com Investment Management

1. Peer Pioneers – Financial Services



Zopa.com

peer lending

1. Peer Pioneers – Financial Services



How InnoCentive works:

2. Ideagoras

Creating an eBay for innovation

� How do you create a vibrant marketplace where you leverage other people's talents, ideas and assets quickly and move on?

� P&G’s Larry Huston: “Alliances and joint ventures don't open up the spirit of capitalism within the company. They're vestiges of the central planning approach when instead you need free market mechanisms.”



2. Ideagoras



2. Ideagoras





3. Prosumers



3. Prosumers – Case: “Music Industry–The Remix”



3. Prosumers – Help Us Write the Final Chapter!



3. Prosumers – Physical Goods

Peer Produced T-Shirts



SNP Consortium: APBiotech, AstraZeneca Group PLC, Aventis, Bayer Group AG, Bristol-Myers Squibb Co., F. Hoffmann-La Roche, GlaxoSmithKline, Wellcome Trust, IBM, Motorola, Novartis AG, Pfizer Inc., and Searle

4. The New Alexandrians: The Sharing of Science



4. The New Alexandrians: Nature’s Google Earth Avian Flu Mashup

Source: Howard Ratner, CTO, Nature Publishing Group



4. The New Alexandrians: Nature’s Google Earth Avian Flu Mashup

Source: Howard

Ratner, CTO, Nature

Publishing Group



5. Open Platforms – All the world is a stage and you get to

participate



5. Open Platforms – Amazon API

Amazon.comCustomers

Developers/

Entrepreneurs

Retailers

E-Commerce Services

Mechanical

Turk S3(Simple Storage

Service)

Alexa Services(Top Sties, WIS

and WSP)

Historical

Pricing

Associates

Marketplace

Pay for Queries >

< Access to A9.com search index

Pay for storage & data transfer >

< Provide online data storage

Provide platform for questions

to be outsourced >,>

< Provide answers to questions

Pay Developers for posting acceptable

answers >

< Developers pay to have questions

answered

Free Access to Amazon data and capability via API >

< Time, Knowledge, Innovation,

Promote and Sell Amazon

merchandise

Direct Traffic and Possible Sales to Amazon >

< Pay commission on traffic

resulting in sales

Host shopping experience and direct sales to Amazon.com for processing >

< Receive commission on sales via associate accounts

Surf Websites follow

links to Amazon.com >

Browse Amazon products

Via websites and other

online media >

Browse Amazon and Purchase merchandise >

< Ship merchandise (including that sold by associates) Provide Customer Service

Provide Data

From sales >

Provide Pricing and Sales Data >

< Pay fee for access to information

< Pay listing fee and commission to list goods on Amazon

Provide hosting and

transaction services >< List merchandise, provide a range of products

Facilitates listing and

payments for sellers >

Legend:Green – Web ServicesLight Blue – GroupsDark Blue – Other services

NOTE: Missing connector from Associates to Developers. Should read “Pay developer commissions fro sales generated through ECS”



5. Open Platforms – Pikspot




The Peer Produced Airplane

• In the past, Boeing wrote detailed specifications for each part and asked suppliers to build to plan

• Today, suppliers co-design airplanes from scratch and deliver complete sub-assemblies to Boeing’s factory, where a single plane can be snapped together like Lego blocks, in as little as 3 days



6. The Global Plant Floor – Chinese Motorcycle Industry






1. Peer Pioneers

2. Ideagoras

3. Prosumers

4. The New Alexandrians

5. Open Platforms





Crisis of Leadership

Paradigm shifts involve dislocation, conflict, confusion,

uncertainty.

New paradigms are nearly always received with coolness, even

mockery or hostility.

Those with vested interests fight the change.

The shift demands such a different view of things that

established leaders are often last to be won over, if at all.Marilyn Ferguson


Documents

Wikinomics: Harness the Power of Mass Collaboration · Wikinomics: Harness the Power of Mass Collaboration Don Tapscott May 15, 2007 ... Web 2.0 – Integration ... Craigslist.org