Weekly Audience Pack As at 25 May, 2020 - Nine for Brands · 4BC and 6PR post significant audience growth during the COVID-25 crisis. Nine radio podcasts are engaging audiences anywhere,

Weekly Audience Pack

As at 25 May, 2020

Linear TV BVOD Digital & Publishing Radio The Nine Network continues to be the

preferred primetime network for all key

demographics for the calendar year-to-

date, with a leading commercial share

for People 25-54 (39.5%), People 16-39

(39.1) and GS + Child (39.8%).

Engagement for the Nine Network is

increasing year-on-year across all key

demographics. GS + Child are spending

an additional +1.12 minutes per day

viewing primetime content.

Nine's powerhouse entertainment format

The Voice returned overnight with the

season 9 premiere reaching 1.433 million

Australians, the No 1. entertainment

program for TTL People and No. 1

program for GS + Child.

Nine's digital and publishing brands

continue to engage Australians with the

information they need to stay informed

and inspired during these uncertain

times.

The Australian Financial Review

continues to provide unrivalled

coverage of the impacts of COVID19

on business and the economy, with

week-on-week growth across UVs (+4%),

Visits (+7%) and Page Views (+6%).

In this week's Consumer Pulse sentiment

report, Australians are continuing to feel

a sense of caution with the return to

normal. Also diverse content is in

demand from finance to footy, with the

Telstra NRL premiership returning to

Nine.

Audiences continue to turn to Nine Radio

for trusted voices and platforms where they

can share their opinions. The second GfK

Radio Survey of 2020 has seen 2GB, 3AW,

4BC and 6PR post significant audience

growth during the COVID-25 crisis.

Nine radio podcasts are engaging

audiences anywhere, anytime. Mornings

with Neil Mitchell connected with more

listeners, with +17% audience growth week-

on-week.

Radio continues to be a source of comfort

and connectivity, with 64% who agree

“Radio keeps me connected with the local

community”, and 62% who agree “Radio

makes me feel less alone”.

9Now continues to be the leading

CFTA BVOD platform with a year-to-

date share of 48% in total minutes and

weekly share win (total minutes) for 15

out of 21 weeks YTD.

9Now continues to see year-on-year

content consumption growth across

minutes (+38% YoY VOD + Live minutes

YTD).

Live viewing continues to increase with

the broader adoption of CTVs. The

Finale of family favourite LEGO

MASTERS, had an average live VPM of

20,000 an increase of 85% year-on-

year.

Summary

Familiar sights

Australia is beginning to consider life ‘on the other

side’, with occasional glimpses of familiarity.

Brand implication

During this transition phase brands need to

communicate in a transparent manner, supporting

consumers to return to familiar purchasing behaviours

with greater flexibility.

The ninth instalment of Nine’s Consumer

Pulse sees consumers looking to the

return of a sense of normality, with

familiar sights emerging. A renewed focus on health and well-being, and

bigger-picture issues are returning to the

agenda.

This week Consumer Pulse shifts focus to

take a deeper look at key categories

from finance to footy. Sport content was

a hot topic for audiences with the NRL

Telstra Premiership set to return to Nine’s

screens from May 28.

Furthermore, a deeper look at the

finance category identifies an increased

demand for finance content, at higher

levels than pre-COVID, with age and

gender impacting the type of banking

and finance content consumed.

The bigger picture

As the immediacy of Australia’s

crisis starts to fade, attention

is turning back to pre-COVID

concerns of climate change and

sustainability.

Brand implication

Corporate social responsibility will

continue to be under the

spotlight as consumers further

question the actions of business

in creating a more positive future

post-covid.

Well beings

Increased movement brings a renewed focus on

wellbeing, as physical and mental health come into

focus.

Brand implication

Brands must look to how they as a good corporate

citizen can help support their customers during this

time.

Macro Themes

Source: Nine consumer pulse sentiment poll conducted via online survey Wednesday 13.05.2020 - Thursday 14.05.2020. For more information on methodology and sample size visit nineforbrands.com.au

Australians looking to diverse content from finance to footy

As at 25th May 2020.

View the complete Consumer Pulse results at nineforbrands.com.au

Headline sentiments

“Mixed feelings as we change again!”

“I’m proud of Australia's response and result so far”

“I’m concerned about the impact of returning to "business as usual" on society, personal wellbeing, mental health and the natural environment”

Mood map




Mood and concern tracker

After a minor wobble last week the mood has steadied: hope and optimism are again ascendant, levels of concern have plateaued. The easing of restrictions is bringing some relief and the mood tracker sees ‘isolation’ and ‘boredom’ in sharp decline.

However there is also an underlying current of

uncertainty with marked increases in those feeling ‘hesitant’ and ‘unsure’. Audience concerns are shifting towards the mental health impacts of preceding weeks and in times ahead.



% Very/Extremely Concerned about the

coronavirus (covid-25) situation?

0%

10%

20%

30%

40%

50%

60%

Week1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9


Shifting activities and consumer spendAustralian life is beginning to transition to more familiar patterns – with exercise and driving moving up the list of activities, and hobbies starting to slip down the list. Consumer spend is starting to shift too, with categories such as fashion and health supplements moving up the list of priorities.

% who spent more per category compared to last week% who are doing activities ‘more than since week’



0% 5% 10% 15% 20% 25% 30%

Trying new recipes

Cooking

Quality family time

Exercise

Online shopping

Using digital services for things you…

Watching streaming services

Doing DIY projects

Watching TV (i.e. traditional broadcast TV)

Relaxing

Working

Driving

Revisiting old hobbies or activities

Health and wellness (meditation, food…

Trying new hobbies or activities

9Nation SMH/The Age AFR

0% 5% 10% 15% 20% 25%

Groceries

Hardware or garden supplies

Food deliveries

Alcohol (beer / wine / spirits)

Streaming or in home entertainment

Household necessities (non food)

Investments

Fashion items / shoes / accessories

Business or (home) office supplies

Health supplements

News (e.g. a news subscription)

Digital services other than news or…

Furniture or kitchen appliances

9Nation SMH/The Age AFR



The return of sport

As sport gradually begins returning to screens

around the world, we explored Nine audience sentiments on live Australian sports. Many have been feeling its absence, especially:

Males57% miss live Australian sport, 23% miss it ‘a lot’

Financial Review readers56% miss live Australian sport, 21% ‘a lot’

9Nation audiences50% miss live Australian sport, 18% ‘a lot"

Younger viewers

51% of 18-34s and 35-54s respectively miss live sport

Nine’s youngest audiences are most excited about the return of NRL - among 18-34s:

• 1 in 3 are extremely happy about the return of the NRL

• 14% are more likely to watch NRL than they were pre-COVID

% missing live Australian sport



0%

10%

20%

30%

40%

50%

60%

18-34 35-54 55+


Category focus: Money and finance

Against a backdrop of economic upheaval, Nine’s audiences have been seeking out money news, information and advice.

87% of Financial Review readers75% of SMH/The Age readers65% of 9Nation audiences

are seeking financial content as much or more than they did pre-COVID.

Financial Review readers are engaging with a wide range of topics, especially shares (60%), superannuation (36%), property investments (29%), financial advice (22%), how to invest (18%), income tax (17%), banking (17%), saving (15%), managed funds (12%), managing debt (12%), budgeting (11%) and insurance (10%).

SMH/The Age readers are seeking content on superannuation (35%), shares (30%), financial advice (18%), banking (15%), property investments (14%), saving (13%) and income tax (10%).

9Nation audiences are seeking content on superannuation (28%), shares (22%), saving (22%), banking (19%), financial advice (17%), budgeting (16%) and property investments (11%).

Finance content interest by audiences


0% 10% 20% 30% 40% 50% 60% 70%

Shares

Superannuation

Financial advice

Property investments

Banking

Saving

How to invest

Budgeting

Income tax

Managed funds

Managing debt

Insurance

Loans

Credit

9Nation SMH / The Age Financial Review


2020 CALENDAR YEAR TO DATE

PRIME TIME COMMERCIAL SHARE

P25-54 39.50% 31.30% 29.20%

P16-39 39.10% 30.60% 30.20%

GS+CH 39.80% 35.10% 25.10%

Source: OzTAM Metro Total TV 01/01/2020 – 24/05/2020, Various Demos, Nine Network, Seven Network, Network 10, Overnight, 18:00:00-23:59:59, 5 City Metro, Comm Share.

Nine is Australia’s preferred network

for all key demos

Australia’s No. 1 program

GS + Child

No. 1 Entertainment

program

Total People

+3.3% YoY

national growth

Total People

The Voice returns as

No. 1 entertainment program

1.433 Million1.012M Metro | 412K Regional

No.1 Primary Channel & Network

People 25-54,People 16-39 & GS + Child

Source: OzTAM Metro and RegTAM Regional, 24 May. Avg. audience overnight data. National growth based on overnight data. Vs 2019 series. No.1 Primary Channel & Network: OzTAM Metro Overnight data, 24 May Data may not be reproduced, published or

communicated (electronically or in hard copy) without the prior written consent of OzTAM and Regional TAM

The Voice gets Australia talking on social

How good is music to put you in a good space. Last night the whole family entertained by @TheVoiceAU such amazing young talent. #TheVoiceAU

That was the most entertaining episode EVER on @TheVoiceAU @Channel9 absolute brilliant. #TheVoiceAU

No.1 in Nielsen Social Content Ratings

All Programs

Nine takes out top 2 programs live streamed with the return of The Voice leading the way

114K Total Streams

+65% YoY

Live VPM

+89% YoY

VOD VPM

+47% YoY

Over 1.2 Million VOD minutes viewed+51% YoY

No.1 CFTA program

streamed 24.05

Source: 9Now based on OzTAM VOD VPM Rolling 1 Day Report, 24/05/2020, Live based on OzTAM Live VPM, 24/05/2020, Year-on-year analysis based on OzTAM LIVE + VOD VPM, 24/5/2020 v 19/05/2019. Data may not be reproduced, published or communicated

(electronically or in hard copy) without the prior written consent of OzTAM and Regional TAM.

3 massive nights

every week

Access anytime,

anywhere, across

all platforms

The super bowl of

Australian TV

returns Nov 4

It’s your footy, your way

MAY 28

Engage Australian footy fans

like never before

NRL regular season

reached over

1 IN 2Aussies in 2019

Origin series reached

9.645

MILLIONfans in 2019

4 OF

TOP 10live streamed

programs in 2019

were NRL

Source: OzTAM Metro (5 City) & Regional TAM (Regional FTA +WA), consolidated 7, 2019 NRL Season, 2019 State of Origin Series, Nine Network, Total People, Cume Reach. OzTAM Live VPM, All Broadcasters, 1 January – 16 October 2019.

https://www.nineforbrands.com.au/where-australia-connects/

Primetime time spent viewing is up YoY for the Nine Network

across the 5 city metro for all key demos

(Week 20, 2020 v Week 20, 2019)

Source: OzTAM Metro Total TV , Nine Network, Week 21 2020 v Week 21 2019, Overnight, Primetime (1800-2359), 5 City Metro, Average Time Spent Viewing (ATS). Overnight as at 25/05/2020.

1:08:01 1:05:110:59:41

1:09:211:11:13 1:09:56 1:06:471:12:52

0:00:00

0:14:24

0:28:48

0:43:12

0:57:36

1:12:00

1:26:24

Total People People 25-54 People 16-39 GS + Child

Primetime Time Spent Viewing (Viewing/Viewer) – Nine Network

Week 21, 2019 Week 21, 2020

WEEKLY METRO

GROWTH YOY

P25-54: +18.74%P16-39: +24.67%GS + CH: +12.06%

METRO GROWTH

YOY

P25-54: +25.7%P16-39: +57.22%GS + CH: +10.06%

METRO GROWTH

YOY

METRO GROWTH

YOY

P25-54: +11.90%P16-39: +17.17%GS + CH: +18.71%

METRO GROWTH

YOY

P25-54: +8.95%P16-39: +16.43%GS + CH: +14.08%

P25-54: +25.38%P16-39: +22.26%GS + CH: +8.22%

Source: OzTAM Metro, 2020 YTD v 2019 STLY, Total People, P25-54, P16-39, GS+CH, Avg. Audience, Overnight. 60 Minutes & A Current Affair based on week 21 2019 v week 21 2020.

FULL DAY AUDIENCE PROFILE

Kindig Customs– EV• Avg. audience: 53,527• P25-54: 51.5%• Men: 64.4%• Women: 35.6%

Bering Sea Gold -EV• Avg. audience: 47,364• P25-54: 62.5%• Men: 75.7%• Women: 24.3%

TOP PROGRAMS WEEK 6

Wheeler Dealers -PM• Avg. audience: 41,369• P25-54: 44.3%• Men: 78.1%• Women: 21.9%

Source: Audience profile: OZTAM Metro 5 City Week 21 2020 vs Week 15 2020 (9Rush Launch Week), 0600-2359, 9RUSH, AUD, AUD Profile, Overnight. OzTAM metro TV, 05/04/2020 – 24/05/2020, Various Demos, 9Rush, 5 City Metro, Reach, Reach %, Consolidated 7 as at 25/05/2020.

FULL DAY AVG. AUDIENCE GROWTH - WEEK 6 vs LAUNCH WEEK

• P25-54: +15.6%• P16-39 +25.2%• M25-54: 22.10%

67.60%

32.40%49.40%

16.90%

80.00%

32.90%

Total Men Total

Women

P 25-54 P 16-39 GS + CH Men 25-54

Weeks 1 - 6

4 MILLION TUNE IN TO 9RUSH ACROSS FIRST SIX WEEKS

• P25-54: 24.16% reach• P16-39: 15.27% reach• Total Men: 23.32% reach• M25-54: 24.35% reach• M16-39: 13.96% reach

Australia’s new male reality obsession

drives audience growth

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

18.00

18.15

18.30

18.45

25.00

25.15

25.30

25.45

20.00

20.15

20.30

20.45

21.00

21.15

21.30

21.45

22.00

22.15

22.30

22.45

23.00

Inside Crime

LATE NEWS

LATE NEWS LATE NEWS

MUSIC DOCOS

MOVIES

LATE NEWS

LATE NEWS

A new world of entertainment

ENCORE

Source: OzTAM VOD + Live VPM, 1 January to 23 May 2020, Metric: Minutes

+38% YoY VOD

+ Live minutes growth

The leading commercial free to air BVOD platform with

48% CFTA share of minutes YTD

48%

36%

16%

CFTA share of Minutes YTD

48%46%

52%

36% 35%

39%

16%18%

10%

TOTAL VOD LIVE

Minutes share YTD

15 of 21 weeks

9Now is #1 CFTA BVOD

Australians turn to trusted news

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

Mar 2019 Apr 2019 May 2019 Jun 2019 Jul 2019 Aug 2019 Sep 2019 Oct 2019 Nov 2019 Dec 2019 Jan 2020 Feb 2020 Mar 2020

Metro Mastheads’ unique audience

Source: Nielsen Digital Content Ratings, Monthly Tagged, March 2020, Sub Categories, Text, People 2+, Census.

+65.7% MoM (UA – 11.253M)

+51.1% MoM(UA – 5.414M)

+107.5% MoM(UA – 3.542M)

+35.5% YoY (UA – 11.253M)

+38% YoY(UA – 5.414M)

+88.8% YoY(UA – 3.542M)

Financial and business insights drive

Financial Review growth

Source: Google Analytics, AFR, 17/05/2020 - 23/05/2020

Australians need to stay informed in these uncertain times and they choose The Australian Financial Review to get the latest business,

stock market and investment updates. This demand sees week-on-week growth of 4% in users, 7% in sessions and 6% in page views.

04/2

6 -

05/0

2

05/0

3 -

05/0

9

05/1

0 -

05/1

6

05/1

7 -

05/2

4

Users Sessions Page Views

+4% Week on

Week UV

growth

+7% Week on

Week

Visits

growth

+6% Week on

Week PV

growth

+32% Week on

Week UV

growth

+34% Week on

Week

Visits

growth

+13% Week on

Week PV

growth

Australians come to 9Honey Coach to stay up to date with health and fitness news. This demand sees week on week growth of 32% in unique visitors, 34% in visits and 13% in page views.

Australians are starting fit and well

with 9Honey Coach

Source: Adobe Analytics, 9Honey Coach, 17/05/2020 - 23/05/2020

04/0

5 -

04/1

1

04/1

2 -

04/1

8

04/1

9 -

04/2

5

04/2

6 -

05/0

2

05/0

3 -

05/0

9

05/1

0 -

05/1

6

05/1

7 -

05/2

4

Unique Visitors Visits Page Views

The best lifestyle content is still to come

The best lifestyle content is still to come, and your brand can engage readers through stories which inspire, inform and educate.

Health TodayHealth Today is an essential

guide to help consumers

navigate through their wellbeing

concerns, whether it’s physical

health, mental health, nutrition

or financial. Coming to life

across Nine’s TV, publishing,

radio and digital assets, Health

Today will bring together experts

and unite household brands like

Sunday Life, TODAY,

9Honey and Good Food to start

a home health revolution right

across Australia.

The New Active For many Australians exercise

plays a crucial role in their

everyday lifestyle, and the

struggle to maintain it at

present is real. The question

on everybody's lips is how

can I maintain my physical

and mental health indoors?

What defines The New

Active? From TV, publishing

and radio to digital, we set

out to motivate and guide

Australians with the best in

health and wellbeing.

Getting Together TodayAs the pandemic continues to

change the way we live, the

way we connect with our

friends, families, colleagues

and community changes with

it. Join Nine as we engage the

depth and breadth of the

Nine ecosystem with Getting

Together Today, exploring the

latest in technology, the

meaning of connection, and

the state of the nation in a

world of isolation.

Brighten UpBrighten Up the lives of

Australians and join the at-

home beauty revolution.

Inspire and inform

consumers with at-home,

self-care beauty solutions

from Australia’s best beauty

influencers, and harness the

power of immerse ad

creative and high impact

publishing stunts – all while

aligning with the best

lifestyle brands Australians

know and love.

Nine's new world living content partnerships allow brands to engage with consumers while at home.

Finance ForwardAs consumers worry about

job security, financial security

and impacts

on superannuation, many are

taking conservative action to

help keep a closer eye on finances.

With Finance Forward brands

have a real opportunity to

offer guidance, help

and information to consumers

about cost savings, relief or

other measures to help

alleviate financial stress.

The second GfK Radio Survey of 2020 saw 2GB, 3AW, 4BC and 6PR post significant audience growth as audiences turned to talk radio during the COVID-25 crisis.

Sydney’s #1 Station Melbourne's #1 Station

2GB remains – #1 (AM and FM) across Breakfast, Mornings, Afternoons, Drive, Evenings, Overnights and Weekends –

recording its 127th consecutive survey win with an audience share

of 14.8% up 1.6 points.

3AW 693 lifts its audience while retaining its #1 position as Melbourne’s most listened to radio station (AM and FM) with an audience share of 13.9%

up 0.6 points.

Growth in Brisbane Growth in Perth

News Talk 4BC 1116 has seen a solid lift and achieved an audience share of 7.6% up 0.9 among all people 10+.

6PR 882 Perth – lifts across all timeslots with big increases for Breakfast and

Mornings. Overall the station delivered a strong survey 2 audience share of 7.5%

up 1.2 points.

Source: GfK Radio Ratings, Survey 2, All People 10+ across the five capital cities, Mon-Sun 12mn-12mn, Time Spent Listening (unless otherwise stated). Comparison of weeks 9-11 2020 (23 Feb to 14 Mar) vs weeks 12-14 2020 (15 Mar to 4 Apr). Share of listening (calculated based on average audience).

More Australians turn to Nine Radio

The number one network amongst audience 40+

Ben Fordham Live

+2% increase

Mornings with Neil Mitchell

+17% increase

The Ray Hadley Morning Show

+6% increase

Nine Radio podcasts engaging audiences

anywhere, anytime

Money News with Brooke Corte

+9% increase

11% of Australians

are listening to more

Podcasts during the

COVID-25 pandemic

Top 5 Podcast

Categories

1. News & Politics 32%

2. Comedy 31%

3. TV & Movies 26%

4. Arts, Culture & Music 23%

5. Sports 21%

Source: GfK Radio Insights is an online radio survey which provides additional perspective to the GfK Australian Radio Ratings. GfK Radio Ratings, Survey 2, All People 10+ across the five capital cities, Mon-Sun 12mn-12mn, Time Spent Listening (unless otherwise stated). Comparison of weeks 9-11 2020 (23 Feb to 14 Mar)

vs weeks 12-14 2020 (15 Mar to 4 Apr). Share of listening (calculated based on average audience). For more information please visit the GfK website at www.gfk.com.au. Podcasting: Triton Webcast Metrics, May 11th – 24th vs April 27th – 10th May.

http://www.gfk.com.au/

Source: *GfK Radio Ratings, SMBAP, Survey 2 2020, Mon-Sun 5.30am-12MN, (Cume 000's), Time Spent Listening (HH:MM), AP10+, Nine Radio - 2GB, 3AW, 4BC, FIVEaa or 6PR, 2UE, 4BH , Magic 1278 **Nine Radio Survey, 9000 listeners *** based on time spent listening ****Nielsen CMV, Metro Survey 1 2020, Mon-Sun 5.30am-12MN, 2GB, 3AW, 4BC, FIVEaa or 6PR AP14+ v AP14+

Experience the power of news talk

Nearly 1.4 million more Australians

in the five capital cities are listening to radio

at home

During the Monday-Friday work week, time

spent listening in mornings and afternoons

(9am-4pm) has increased by more than 1

hour

61% of radio listening

is in the home while Australians isolate, up

from 43% pre-lockdown

Radio is a source of comfort and connectivity

72% agree

“I trust radio to give up-to-date

information about COVID-25”

64% agree

“Radio keeps me connected

with the local community”

62% agree

“Radio makes me feel less alone”

Source: GfK Radio Insights is an online radio survey which provides additional perspective to the GfK Australian Radio Ratings. GfK Radio Ratings, Survey 2, All People 10+ across the five capital cities, Mon-Sun 12mn-12mn, Time Spent Listening (unless otherwise stated). Comparison of weeks 9-11 2020 (23 Feb to 14 Mar)

vs weeks 12-14 2020 (15 Mar to 4 Apr). Share of listening (calculated based on average audience). For more information please visit the GfK website at www.gfk.com.au.

Why radio in uncertain times?

Starts June 1

Ben Fordham LiveSydney’s Best Breakfast

The power of breakfast on 2GB

Source: GfK Radio Ratings, Sydney Survey 2 2020, Mon-Fri 5.30am-9am, Commercial Share of Selected %, Cumulative Audience (000s), Ave Audience (000s), TSL (HH:MM), People 10+,P40+

27.6

15.8

14

11.9

10.1

9.2

5.9

4.3

0.6

0.6

2GB

KIIS1065

WSFM

NOVA96.9

smoothfm 95.3

104.9 TRIPLE M

104.1 2DAY FM

2CH 1170

2UE 954

SKY Sports Radio476K 166K 6:05CUME AVE AUD TSL

# 1 Commercial Share

226th Consecutive Survey win

No. 1 P10+

Average Audience

Time Spent Listening

No. 1 P40+

Cume, Average

Audience, TSL and Share

No. 1 P10+

Who is the Ben Fordham listener?

G e n d e r H H I n c o m e A u d i e n c e D e m o %

A u d i e n c e P r o f i l e

57% 43%

$100K+

$70K-$100K

$40K-$70K

Up to $40K

93K

40K

30K

41K 8.2

11.8 12.8

19.7

40.5

47.7

People 10-24 People 25-39 People 40-54 People 55-64 People 35-64 People 65+

Home Owner

84%

Car Owner

86%

Dine Out 1+

71%

Regular Wine

Buyer

52%

Grocery Buyers

55%

Renovations

N12M

58%

Weekly Grocery

Spend $126+

80%

Travel N12M

73%Source: GfK Radio Ratings, 2GB Sydney Survey 2 2020, Mon-Fri 3-6pm, Cume Audience (000s), All People 10+, Unless Otherwise Specified, Home Owner (outright or under mortgage)

Starts June 1

Neil BreenBreakfast with

The power of breakfast on 4BCMon-Fri 4.30am-8.00am

Source: GfK Radio Ratings, Sydney Survey 2 2020, Mon-Fri 4:30am-8am, Commercial Share of Selected %, Cumulative Audience (000s), Ave Audience (000s), TSL (HH:MM), People 10+

18.2

18.1

17.1

16.9

16.2

12.8

0.7

4BC

HIT 105

97.3FM

104.5 MMM

NOVA106.9

4KQ

4BH

# 1 Commercial Share

99K 31K 5:34

CUME AVE AUD TSL

B u y e r G r a p h i c s O c c u p a t i o n

Online Purchase (Past Month)

72%

Fast Food (one or more times PM)

44%

White or Electrical Goods (purchase N12M)31%

Personal Investment Worth $150K+

16%

Managers & Professionals (AB)24k

Sales, Clerical and Trades People (C1, C2)17k

Plant & Machine Operators & Labourers (DE)

2k

Source: GfK Radio Ratings, 2GB Sydney Survey 2 2020, Mon-Fri 3-6pm, Cume Audience (000s), All People 10+, Unless Otherwise Specified, Home Owner (outright or under mortgage)

Who is the 4BC breakfast listener?

H H I n c o m e

$100K+

$70K-$100K

$40K-$70K

Up to $40K

30K

7K

18K

14K

G e n d e r

58% 41%

More than one in two (65%)

Are heavy radio listeners 20+ hours each week

Source: Reach: GfK Radio Ratings, SMBP Survey 2 2020, Mon-Sun 5.30am-12am, Cume Audience (000s), TSL, Exclusive listeners (commercial only), All People 10+, 2UE, Magic1278,4BH 882. Men 45-55: emma CMV (Jan 2025 - Dec 2025)

Engage Men 45-55 with Australia’s newest easy listening stationsDid you know that Men 45-55 years old are 3.8 times more likely to have a personal

income of over $200K, are highly influential when it comes to household purchases and spend more than one hour a day listening to the radio? Yet despite this, there has been a gap in the market when it comes to giving them a station dedicated to their generation.

One of Australia’s favourite radio personalities, Stevie Jacobs, returns to lead Nine Radio’s new music stations and to give our audiences the best music and more of it, from the 70's, 80's, 90's and 00's.

Reaches 156,000 listeners weekly

Source: emma CMV (Jan 2025 - Dec 2025)

https://www.nineforbrands.com.au/media-release/stevie-jacobs-to-host-breakfast-across-2ue-4bh-6gt-and-magic/

Documents

Weekly Audience Pack As at 25 May, 2020 - Nine for Brands · 4BC and 6PR post significant audience growth during the COVID-25 crisis. Nine radio podcasts are engaging audiences anywhere,