Emotional Skills measured on the EQ-i

Social Responsibility

Caring about and sharing with others, no matter how rich or poor you are, gives real meaning to your life and success.Steven J Stein, PhD, co-author The EQ EdgeEmotional Skills measured on the EQ-i INTRAPERSONALSelf-regardEmotional self-awarenessAssertivenessIndependenceSelf-actualization

INTERPERSONALEmpathySocial responsibilityInterpersonal relationship

ADAPTABILITYReality testing FlexibilityProblem solving

STRESS MANAGEMENTStress toleranceImpulse control

GENERAL MOODOptimismHappiness

~ Strategies for Success ~ The Lawrence Kinlin School of Business ~2We dont have time to cover one by one but which of the five Composite Scales do you believe most important to FY students? Why?Ability to be a cooperative and contributing member of your social groupActing responsibly even when you might not benefit personallyDoing things for and with others, accepting others, acting in accordance with your conscience and upholding social rulesActing on something because it is beneficial to othersSocial ResponsibilityTOO HighTake on too much/stressed out/health suffersCan be taken advantage ofMake popular choice not right choiceAbide by rules no matter whatTOO LowSelf-centredTake advantage of othersDetachment from group work

Social ResponsibilityPersonal Social ResponsibilityIdeally a PSR-aware person will:

Always endeavor to have a positive effect on others.Have a mind set to contribute.Refrain from causing negativity in her/his environment e.g. by throwing litter on the ground, or by gossiping.His/her social and economic activities will have a positive or neutral impact on the environment.

Do unto others as you would have them do unto youwww.personalsocialresponsibility.com~ Strategies for Success ~ The Lawrence Kinlin School of Business ~Social responsibility is about giving to others and giving back to the community~ Strategies for Success ~ The Lawrence Kinlin School of Business ~VoteRecycleGive bloodPick up litterActive RotarianDont drive drunkDonate to charitiesRide bike instead of driveBe active in my local churchWork with somenon-profit groupsCollect/donate old clothes, items, etc. Pick up debris in public areas, parks, etc.Provide personal services to my local communitySome ways to contribute to communityBusiness -- Corporate Social ResponsibilityCSR means doing the right thing.

A companys commitment to CSR implies ethical conduct and a moral sense of what is right and what is wrong.

It should aim to eliminate or minimize any negative impact of its business activities.~ Strategies for Success ~ The Lawrence Kinlin School of Business ~

Corporate Social Responsibility companies integrate social and environmental concerns into their business operations and in their interaction with their stakeholders on a voluntary basis.

Sustainabilityenterprises should make decisions based not only on financial factors but also based on the immediate and long-term social and environmental consequences of their activities.Benefits of Social Responsibility: Reduced costs Increased business leads Increased reputation Increased staff morale and skills development Improved relationships with local community, partners and clients Innovation in processes, products and services Source: http://www.industryplayer.com/corporate_social_responsibility.phpThe 4-Way TestDeveloped by a business owner whose business was financially in trouble near the Great Depression the test increased morale and promoted business later adopted by Rotary InternationalThe test asks

Is it the TRUTH?Is it FAIR to all concerned?Will it build GOODWILL and BETTER FRIENDSHIPS?Will it be BENEFICIAL to all concerned?~ Strategies for Success ~ The Lawrence Kinlin School of Business ~Triple bottom lineConsideration of financials, social responsibilities, environmental responsibilities

Ethical CSRThe purest or most legitimate type of CSR Organizations pursue a clearly defined sense of social conscience in managing financial responsibilities to shareholders, legal responsibilities to community/society, and their ethical responsibilities to do the right thing for all their stakeholders

Explain the term Altruistic CSREmbarks on specific initiatives to give back to local community or national/international programs.

Explain the term Strategic CSRGreatest risk of being perceived as self-serving behaviorTargets activity that will generate most positive publicity or goodwill ~ Strategies for Success ~ The Lawrence Kinlin School of Business ~SUNCHIPSCorporate Social Responsibility or personal gain?SunChips Situational AnalysisSunChips reputation as reputation for healthier snackStrong growth hitting its peak in 2007, then growth began to stall Around some time, an increase in recognition of relationship between human health and the planet's healthSunChips repositioned itself to go greenIn 2008, SunChips announced 50-acre solar field (so that SunChips could be made using solar energy)In 2009, SunChips launched first compostable packaging~ Strategies for Success ~ The Lawrence Kinlin School of Business ~The 2008 launch used the sun!!! A national double-sided newspaper ad was blank on one side except for the words "please hold this page up to the sun." Print bleed-through from other side then completed the message: "This is a solar-powered ad to tell you about our solar-powered chip.A billboard with special cut-outs used the sun's movement to reveal the message - and a time-lapse video of this was also posted on the internet. Two national TV commercials supported the launch, along with magazines and a website. The 2009 used videos and the Internet!!!A time-lapse video of a bag disintegrating underground. It ran on American Idol on the evening before Earth Day, only once, but it was then seeded on video sharing sites. A real compostable bag ran as an insert in People magazine, and a partnership with National Geographic led to a Green Effect Consumer Program.

SunChips Execution How Did They Go Green?~ Strategies for Success ~ The Lawrence Kinlin School of Business ~

~ Strategies for Success ~ The Lawrence Kinlin School of Business ~15National advertising refers to the advertising of trademarked branded products or services wherever that product is available. (e.g., Coca-Cola, Labatt Blue, Tide detergent, etc.Retail advertising refers to advertising done by retailers to build their image or attract business (e.g., announce sales or other events). (e.g., Walmart, or The Bay)End-product advertising is advertising done by a firm that makes part of a finished product (e.g., Intel inside.)Direct-response advertising involves advertising directly to consumers and bypassing traditional channels of distribution (wholesalers and retailers) in the delivery of the product. (e.g., email advertising on Internet, DVD offers for music and movies, direct-mail offers)Advocacy advertising is any public communication paid for by an identified sponsor that presents information or point of view on a publicly recognized, controversial issue.

~ Strategies for Success ~ The Lawrence Kinlin School of Business ~16National advertising refers to the advertising of trademarked branded products or services wherever that product is available. (e.g., Coca-Cola, Labatt Blue, Tide detergent, etc.Retail advertising refers to advertising done by retailers to build their image or attract business (e.g., announce sales or other events). (e.g., Walmart, or The Bay)End-product advertising is advertising done by a firm that makes part of a finished product (e.g., Intel inside.)Direct-response advertising involves advertising directly to consumers and bypassing traditional channels of distribution (wholesalers and retailers) in the delivery of the product. (e.g., email advertising on Internet, DVD offers for music and movies, direct-mail offers)Advocacy advertising is any public communication paid for by an identified sponsor that presents information or point of view on a publicly recognized, controversial issue.

~ Strategies for Success ~ The Lawrence Kinlin School of Business ~17National advertising refers to the advertising of trademarked branded products or services wherever that product is available. (e.g., Coca-Cola, Labatt Blue, Tide detergent, etc.Retail advertising refers to advertising done by retailers to build their image or attract business (e.g., announce sales or other events). (e.g., Walmart, or The Bay)End-product advertising is advertising done by a firm that makes part of a finished product (e.g., Intel inside.)Direct-response advertising involves advertising directly to consumers and bypassing traditional channels of distribution (wholesalers and retailers) in the delivery of the product. (e.g., email advertising on Internet, DVD offers for music and movies, direct-mail offers)Advocacy advertising is any public communication paid for by an identified sponsor that presents information or point of view on a publicly recognized, controversial issue.

~ Strategies for Success ~ The Lawrence Kinlin School of Business ~18National advertising refers to the advertising of trademarked branded products or services wherever that product is available. (e.g., Coca-Cola, Labatt Blue, Tide detergent, etc.Retail advertising refers to advertising done by retailers to build their image or attract business (e.g., announce sales or other events). (e.g., Walmart, or The Bay)End-product advertising is advertising done by a firm that makes part of a finished product (e.g., Intel inside.)Direct-response advertising involves advertising directly to consumers and bypassing traditional channels of distribution (wholesalers and retailers) in the delivery of the product. (e.g., email advertising on Internet, DVD offers for music and movies, direct-mail offers)Advocacy advertising is any public communication paid for by an identified sponsor that presents information or point of view on a publicly recognized, controversial issue.SunChips Click below for 2 videos

~ Strategies for Success ~ The Lawrence Kinlin School of Business ~What were the results??The campaign was a resounding success!

Sales for the 2008-2009 period were 17% above the 2007 baseline. Walmart, the world's largest retailer, selected SunChips as one of its three coveted "Value Producing Items" during Earth Month 2008.~ Strategies for Success ~ The Lawrence Kinlin School of Business ~Doing what is right inAdvertisingSalesPublic RelationsFinanceHuman ResourcesMarketing

~ Strategies for Success ~ The Lawrence Kinlin School of Business ~ Posters of half-naked youth were seized from a Virginia Abercrombie & Fitch. This and one other marketing image went up in 363 stores across the U.S.A.

(Bruce Weber)

Socially Responsible?~ Strategies for Success ~ The Lawrence Kinlin School of Business ~

SOCIALLY RESPONSIBLE??Addressing changing food valuesHealth and fitness have become increasingly important social issues in the twenty-first century. With concerns about rising obesity levels and a greater understanding of the importance of good nutrition, consumers have been demanding healthier food options. McDonalds Australia took a two-fold approach improving existing products, and creating new ones.

Existing products were improved by methods that include: Switching to canola and sunflower oil blend (lower in saturated fat) Reducing the amount of salt

New products include: The Salad Plus range, with items containing less than 10 grams of fat The Deli Choices range, again with items containing less than 10 grams of fat New Happy Meal Choices, which include fruit bags, apple juice and waterFor a food retailer known for fast food with taste and convenience, what would be the implications of focusing on health and nutrition, which are often bland (or perceived to be so)?

Can it sustain its profitable growth in the long run with such initiatives?

How far can the restaurant be accused for what one eats?

Where does the social responsibility lie??

Ask yourself

Should a business be expected to act in a socially responsible manner?Does it make good business sense?~ Strategies for Success ~ The Lawrence Kinlin School of Business ~

In-Class Activity:

http://video.ca.msn.com/watch/video/no-to-nicotine-smoker-2-calls-it-quits/17yukedr3

In groups of 3-4, consider the following questions in relation to this video:

Who is responsible for this situation? The parents? The government? The world? In other words, does this case call for more of a personal social responsibility or a corporate social responsibility? What should be done about this? Be clear on what you feel an action plan would be.