Wednesday, November 19, 2014

Wednesday, 6th November, 2013

1Application of the Seven Cs of Effective Communication Skills

Wednesday, April 19, 2023 Application of the Seven Cs of Effective Communication Skills

2Wednesday, April 19, 2023 Application of the Seven Cs of Effective Communication Skills

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INTRODUCTION

- The Brutal Facts- The Brutal Facts

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- Objectives- Objectives

- Concepts of Communication- Concepts of Communication

- Effective Communication- Effective Communication

- Processes of Communication- Processes of Communication

INTRODUCTION


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INTRODUCTION


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Objectives

understanding the meaning of communication

learning ability to communicate with different people.

Learning to build rapport.

learning ability to work harmoniously with others

Evaluate and accept responsibilities.


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THE CONCEPT OF COMMUNICATION

Communication is defined as the process of transmitting and receiving ideas, information, and message.

In every day language, it is an act of giving and receiving information.

Encarta Encyclopaedia (2002)


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The Concept of Communication (ctd.)

In any given organization, communication presumes the following:Transmission of information from top-downTransmission of information from bottom-upTransmission of information horizontally; andTransmission of information across organization


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Every platform for communication involves a large number of experiences, actions and emotions, therefore, it is pertinent that communication has to be effective. Communication is said to be effective when the receiver understands the same meaning that the sender intends to convey.

In other words, Excellent or effective communication is the ability to receive a transmitted message by the sender and have the receiver be able to replicate the form and intent of the message in the receiver's mind.”

EFFECTIVE COMMUNICATION

C


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Communication Process (ctd.)Communication Process (ctd.)

Owing to the fact that written communication occupies an important position in the communication sphere, adequate attention has to be paid to certain principles of necessity. These principles along with other essentials of effective communication, like language planning and organisation make written communication effective.

Each of these principles starts with the alphabet C hence they are referred to as the Seven C’s of effective communication.




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MURPHY’S 7C’s OF EFFECTIVE COMMUNICATION

- Clarity- Clarity

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- Completeness- Completeness

- Conciseness- Conciseness

- Consideration- Consideration

- Correctness- Correctness

- Concreteness/Contribution- Concreteness/Contribution

- Courtesy- Courtesy

…MURPHY’S SEVEN C’s

These principles provide guidelines for choice of content and style of presentation, adapted to the purpose and receiver of your message.


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CLARITY…


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CLARITY…

Clarity demands the use of simple language and easy sentence structure in composing the message

oWritings should be correctly planned and expressed in logical way

othe writer should make sure that the ideas flow smoothly from beginning to end

oHe must be very clear about all the aspects of the idea in his mind and about the purpose for which it is to be communicated

Clarity, therefore, can be achieved by taking pains to write to serve the purpose rather than to impress readers


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CLARITY – Case Study…


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CLARITY –


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Although it is appropriate to use technical terms and business jargon in some professional situations, avoid their use when reader is not acquainted with the terminology

Construct effective sentences and paragraph

When you have the choice between a long word and a short word, choose the short familiar word

COMPLETENESS…

Completeness means the message must bear all the necessary information in order to provoke the desired response

Communication senders need to assess message from eyes of the receivers to be sure they have included all the relevant information


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COMPLETENESS- Case Study…


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COMPLETENESS – Guidelines…


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COMPLETENESS – Benefits…


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Completeness in writing is achieved through orderly arrangement of ideas flowing into other ideas and progressing to conclusion.

The principles of unity must be applied at three levels;

1. individual sentences must be unified;

2. individual paragraphs must be unified; and

3. the totality of the script must be unified.

COMPLETENESS – Benefits…


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Messages are more likely to bring the desired results

Do better job at building goodwill

Develops and enhances reputation of an organization

Cost saving as no crucial information is missing , and no additional cost is incurred in conveying extra message if the communication is complete

COMPLETENESS - Benefits


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It leaves no question in the mind of receiver

Helps in better decision making

Communication that seems inconsequential can become very important if information they contain is complete and effective

CONCISENESS…


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CONCISENESS…

It has the following features:o It is both time-saving as well as cost-saving.o It underlines and highlights the main message as

it avoids using excessive and needless words.o Concise communication provides short and

essential message in limited words to the audience.

o Concise message is more appealing and comprehensible to the audience.

o Concise message is non-repetitive in nature.


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CONCISENESS…

To be able to convey concise message, the following are questions you should ask yourself

o Are there any adjectives or “filler words” that you can delete? When it is not necessary, you can delete words like “for instance”, “you see”, “kind off” , “literally”

o Are there any unnecessary sentences? o Have you repeated the point several times in various ways?

This would help reduce aimless verbiage, unnecessary details and heavy paragraphs.


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CONCISENESS…


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CONCISENESS…

Strictly adhere to the purpose of message

Avoid unnecessary repetition

Cut out undesirable phrases and merge them together

into one or more sentences

Avoid long introduction

Wordy message do not create positive impression


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CONSIDERATION…

Consideration implies “stepping into the shoes of others”.

It demands putting oneself in the place of the receiver while composing a message.

It refers to the use of positive attitude, emphasizing positive pleasant facts and visualizing the readers problems, desires, emotions and response


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CONSIDERATION…

The writer must take the receiver of the message into consideration

o the receiver’s view points,

o background,

o mind-set,

o education level, etc.


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CONSIDERATION…

The encoder/writer must make an attempt to envisage his decoder/receiver, their requirements, emotions as well as problems.

He should ensure that the self-respect of the audience is maintained and their emotions are not at harm


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CONSIDERATION – Case Study…


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CONSIDERATION – Case Study…


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Writers should show optimism towards their audience by emphasizing “what is possible” rather than “what is impossible”.

CORRECTNESS…


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CORRECTNESS

“...before the last recruitment exercise conducted for Academic staff , the staff strength of the University is a total of 442 which is made up of 36 Academic Staff, 243 Senior Staff and 143 Junior Staff cutting across 21 states of the federation.”

You will notice that the break down does not add up to the total number stated. This immediately creates doubts in the mind of the reader of the message

Efforts must be made to avoid errors in spellings, punctuations, etc.


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CONCRETENESS *CONTRIBUTION


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CONCRETENESS


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COURTESY


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COURTESY


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*CONTRIBUTION


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CONCLUSION

Think of how often you communicate with people during your day. You write letters, facilitate meetings, create reports, send e-mails, devise presentations, debate with your colleagues… the list goes on. It is evident that we run our entire administration by communicating. It is therefore important to provide a huge boost to our productivity by making sure that we communicate in the clearest, most effective way possible.


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CONCLUSION

This would be our means to the end, which is ensuring that the administrative systems in our institutions thrive rather than fail for ineffective communication


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Documents

Wednesday, November 19, 2014