Web 2.0

Melanie HartgravesDirector of New Media

Governor David. A. Paterson

Jessica HarrisonSocial Media Coordinator

New York State Department of Labor

My Administration is committed to creating an unprecedented level of

openness in Government.  We will work together to ensure the public trust and

establish a system of transparency, public participation, and collaboration. Openness

will strengthen our democracy and promote efficiency and effectiveness in

Government.

Government should be transparent. Transparency promotes accountability and provides information for citizens about what their Government is doing.

Government should be participatory. Public engagement enhances the Government's effectiveness and improves the quality of its decisions.

How 2.0 Tools Create Transparency in

New York State Government

Why Get Involved

Create Open & Transparent Government

Engaging New YorkersCitizen FeedbackReach a Different AudienceAudience is ThereMost tools are free

Getting Started

Consult Executive StaffDetermine ResponsibilityDevelop a Schedule Identify the Intended

AudienceSet Goals

Marketing

Managing Your Message

Identify Your PurposeWhat’s Your MessageReason to ReadDetermine Civic InteractionModeration of Your ToolsYour Response

Promoting Your Message

• Announce New Tools

• Incorporate into Marketing

• Email Signatures

• Mobile Applications

• Share Success

Questions Your Agency May Have

About Social Networking

AccessSecurity

Terms of Use

Who Should Have Access

Access Personal Use vs. Official Business Official Response Moderating Responsibilities

Security

Administrator TrainingLimit Administrative AccessPasswordsCarefully Monitor InformationPublic Information

Create an Agency Policy: Terms of Use

User Behavior Information Confidentiality Integrity Information AvailabilityMake it ClearOutline Consequences

New York State Social Media Guidelines will alert state government entities to the benefits of these technologies, assist state government entities in developing their own social media policies and procedures, and increase the overall use……

Questions?Thank You