Today’s Talent Time Story is . . .

Life ExperienceDeborah Rita

PATERSON

And so the story goes . .

Deborah Rita

PATERSON

The 90’s

You need to do homework to

supplement your homework!

Yes Mum!

Being born to an Asian mother who understood the need for me to succeed in my education, I studied excessively and did triple the amount of homework than the other kids.

My mother left Indonesia with my brother and I for

a safer land when I was just two months old and only

about a foot long.

& fulfillment of

Humankind’sPotential

Peace

?Trying to figure

out life . .

VP

This role taught me how to negotiate recruitment deals with CEO’s and how to put together the peices of the business model puzzle at age nineteen. My journey in the world of corporate marketing had begun and my passion for entrepreneurship and social innovation was ignited.

Some unfortunate events caused me to miss out on

a place in the architecture class and forfeit my

scholarship, so I started exploring other things like

design, business, technology, education and computer

science. I discovered an organization called AIESEC

where I could ‘discover and develop my potential’ and

was elected VP Corporate Development. Yay!

st1I excelled in math, art and design and managed to earn

a college scholarship for Academic Excellence to

study architecture. It was a challenge to say the least!

VP

Through AIESEC I earnt an opportunity to fly to Italy to attend a youth leadership forum where I met youth with similiar visions and ambitions from all walks of Europe and North America. Following that I was able to experience being a VP Corporate Development in Athens in the midst of the riots.

Shortly after my return home, my

ambition took a hit along with my head

in a snow boarding accident involvin

g a

block of ice and a plastic tube (note t

o

self - curved objects are hard to

balance on).

NAPLES, ITALY 2009

DesignGel

Kick.It

Eventually I gathered my brain and started my own

project to keep myself from getting bored until I

was ready to return to design school. DesignGel, an

young creative agency was born to help connect

young designers, non-profits and startups together in

order for them to help each other grow.

That summer I sh

adowed the found

er of

a start up tr

ying to make sm

oking cessatio

n

more social and

effective thr

ough gamificatio

n.

I observed a

mix of ideas, c

haos, strateg

y

all thrown toge

ther. That’s t

he startup li

fe!

Following the accident I

was forced to w

ithdraw

from university after

frantically trying

(and

failing) to complete t

he course work. In

stead I

resorted to s

leeping for s

ixteen hours

a day and

waitressing for money

to pay my rent in

between.

Would you like a skull fracture with your brain injury?

January

National Universityof Singapore

I continued to build DesignGel in between hospital appointments with neurologists, audiologists, physios and occuptational therapists to repair the damage that had been done. Our first boardroom was the roof of a bed factory with a wooden table, juice boxes and a team of students I had recruited . .

Eventually word got round the city about

us and we got business incubators, accel-

erators and networks to help us raise

over $100,000 to help us on our way . . .

Eventually my brain healed enough for me to return to university and I was offered a scholarship to study in Singapore at NUS and also experience the delights (on and off the beaten track) of South East Asia.

I helped manage DesignGel from Singapore and

while studying, I met a team of cyclists who

were filming a documentary in Sri Lanka ,

covering the post-war country. . So I asked if

I could come and 750km of cycling later, I can

live to tell the tale of cycling around live land

mines left from the war and showering out of

a well in a villager’s backyard.

Cycle on ceylon700KM. 14 DAYS. 6 CYCLISTS.

I KNOW!

Really?Really?

OKAY!

Upon my return from Singpore, I took a role as a marketing assistant with Im-Able, a global start up helping those affected by stroke, TBI and cerebral palsy recover their brain and limbs through video games. Goalpost (formerly Kick.It) also brought

me back on as a freelance designer to

help them create a campaign for youth

engagement. Wow! I learnt a lot about

behavior change strategies and a little

more about gamification as well. . . .

At the start of 2013 I passed on the management of DesignGel in order to focus on another start up called Mention It and also to enable more young creatives to learn what I had learnt from my role.

BUSINESSBlackis the new ention It

An ex-colleague and I also began a journey of entrepreneurial education, forming an online social game with the goal of using fashion as a metaphor to teach business and science to young women based on the latest neuroscience concepts. Watch this space, we’re launching mid 2014!

Howard Wright, a medical bed company then

co-funded a scholarship for myself and a

partner to create socialdesigncares.com - a

prototype platform for young people to

engage in social design and create solutions

to the social problems in their communities.

Mention It took on our

first investor

to

help us create ou

r values based

employee

recognition tools an

d I took on the

role of

Chief Experience Officer. It’s e

arly days,

but we’re seeing what we can build

to help

make work a bit more sati

sfying. . .

NEW ZEALAND

PASSPORTURUWHENUA

AOTEAROA

A B+D

EA+ B-

C

INSERTNEXT PHASE

In October I quit my fulltime job and turned down a management position at Im-Able to move to SF and swim with the big fish, selling everything except some clothes and my beloved sketchbooks.I graduate

d with a rainbow of letter

s on my

transcript, learning more life le

ssons from

the times I failed classes, the

times I got sick

and the times I didn’t

ask for help. On the

easy A’s I said “I’ll learn more next t

ime.”

Reward

Effort

Debo

rah Rita Paterson

President 2

010

COMING SOON

Deborah Rita Paterson

Pres ident 2010

I’ve got big career goals in the health and wellbeing space that stretch far beyond my current experience and I am a firm believer that you get out what you put in. So, in order to learn what I need to know, I’m going to put in all the effort I possibly can for the team and founders at Lumosity, so that I can grow, you can grow and the customers can grow. That’s definitely win - win if you ask me!

Effort = Reward!!

?Now it’s time for your input into this

story Lumosity . . .Let’s set up a time to talk graphics,

lifecycles code and how I can help con-

tribute to the greater Lumosity

mission and purpose.

And so the story continues . . ?

Today’s Talent Time Story is . . .