Web 2.0and the Future of

KnowledgeManagement

Ross DawsonChairman, Future Exploration Network

Author, Living Networks and

Developing Knowledge-Based Client Relationships

The weightless economy

0

1

2

3

4

5

6

7

8

9

10

1980 1990 2000

US$tn

0

0.5

1

1.5

2

2.5

billion

tons

GDP

Weight

Source: US DoC;

Cap Gemini Ernst & Young

Knowledge depreciates!

A portal to an infinite world

The birth of the global brain

“Finite players play within boundaries;

infinite players play with boundaries”

- James Carse

Participation

Web 2.0

Emergence

Socialnetworks

Enterprise 2.0

Socialmedia

The consumer/ creator archetype

Anyone can publish on the web

Collaborative documents

This is what I think is interesting

Small applications that fit together

Easy recombination of pieces

User filtered content

Collaborative filtering

Collective intelligence

Communities across borders

The shift to social search

Time compression

Media anywhere

e-paper will transform print

Towards infinite content

The long, long tail

The network organisation

Bringing together expertise

! Awareness of capabilities

! Understanding of those capabilities

! Confidence in those capabilities

! Personal trust

Successful technology

purchasing decisions

Key dimensions of social networks

Formal Structure Ad-hoc

Defined Roles Undefined

Open Scope Closed

Voluntary Participation Mandated

High Liquidity Low

Explicit Norms Unclear

Clear Identity None

Homogenous Expertise Diverse

Motivation and value in networks

Financial

Contribution

Outcome

Learning

Community

Reputation

Coolness

Fun

Fairness

Are you an energiser?

Online resources

“Dawson has pulled

off the nigh-

impossible: improved

on what was already

a terrific book. Even

more than before, this

is essential reading

for professional

service firms.”

- David Maister,

author, Managing the

Professional Service

Firm

www.rossdawsonblog.comCommentary, free chapters, and downloads at:

“I’m not sure that

even Ross Dawson

realizes how radical

– and how likely –

his vision of the

future is.”

- Seth Godin,

author, Purple Cows