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We are an organization of North American manufacturers and importers of laminate flooring products. We were formed 11 years ago in 1997! We are North

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Page 1: We are an organization of North American manufacturers and importers of laminate flooring products. We were formed 11 years ago in 1997! We are North
Page 2: We are an organization of North American manufacturers and importers of laminate flooring products. We were formed 11 years ago in 1997! We are North

• We are an organization of North American manufacturers and importers of laminate flooring products.

• We were formed 11 years ago in 1997!• We are North America's voice and vote in developing

worldwide standards within ISO’s (219 TC-WG-3). To learn more about NALFA standards, visit www.NALFA.com.

• Primary Mission:

– To encourage the establishment and maintenance of high standards in laminate flooring in North America and to recognize those that meet these standards.

Page 3: We are an organization of North American manufacturers and importers of laminate flooring products. We were formed 11 years ago in 1997! We are North

NALFA Regular Members

• Alloc, Inc.• Faus Group, Inc. • Mannington Mills, Inc.• Pergo, Inc.• Shaw Industries, Inc.• Tarkett U.S.A., Inc.

• TORLYS Inc.• Uniboard • Unilin/Mohawk• Wilsonart

International, Inc.

Page 4: We are an organization of North American manufacturers and importers of laminate flooring products. We were formed 11 years ago in 1997! We are North

NALFA Associate Members

• Munksjö Paper, Inc. • Pak-Lite (PLI)• Pregis Corporation• Sealed Air Corporation• Sekisui Voltek, LLC• Suddekor, LLC• Technocell Dekor• Toray Plastics America, Inc.

• Coveright Surfaces Canada Inc.

• Diversified Foam Products, Inc.

• DSM Melamine• Foam Products Corporation• FN Neuhofer Holz GmbH• M.P. Global Products,

LLC

Corporation, partnership, proprietorship or other entities regularly engaged in the business of selling goods or services to those that are eligible to be regular members:

Page 5: We are an organization of North American manufacturers and importers of laminate flooring products. We were formed 11 years ago in 1997! We are North

Benefits of Membership

• Members participate in NALFA's standards writing activity and help develop and shape the future of the laminate flooring industry in North America and internationally.

• Members participate fully in the marketing initiative of laminate flooring.

• Your voice shapes the industry!

Page 6: We are an organization of North American manufacturers and importers of laminate flooring products. We were formed 11 years ago in 1997! We are North

NALFA Accomplishments: Celebrating 11 Years in the Laminate Flooring Industry

• For the past 11 years, NALFA has worked diligently to establish and maintain high standards in laminate flooring in North America and recognize those that meet those standards.

Page 7: We are an organization of North American manufacturers and importers of laminate flooring products. We were formed 11 years ago in 1997! We are North

NALFA Accomplishments: Development of the NALFA Certification Seal

– A consumer visual symbol that assures our various users/specifiers that products have passed the required tests to conform to NALFA/ANSI-LF01-2003 standards

– For marketing use on product packaging, collateral materials, advertising, etc.

– The NALFA Certification Seal on cartons and in marketing materials produces instant advantages:

• Dealers will sell with confidence• Consumers will buy with confidence• Dealers and consumers will know that the

laminate flooring they chose is a quality product that has been tested

– For details on the certification process, visit www.NALFA.com

Page 8: We are an organization of North American manufacturers and importers of laminate flooring products. We were formed 11 years ago in 1997! We are North

NALFA Accomplishments: Creation of the LAMMYS

The LAMMY’s recognize companies and individuals who have made substantial contributions to the industry

Page 9: We are an organization of North American manufacturers and importers of laminate flooring products. We were formed 11 years ago in 1997! We are North

NALFA Accomplishments in 2007:

                                                                                          

                                                                                          

                                                                                          

                                                                                          

                                                                                          

The number of NALFA certified productsincreased to 64!

Page 10: We are an organization of North American manufacturers and importers of laminate flooring products. We were formed 11 years ago in 1997! We are North

NALFA Accomplishments in 2007:

Development of 3-Tier Standards • Residential Standards

– Developed in 2001 from basic requirements for residential products

• Light Commercial Standards– Increased performance minimums for small offices and

low-traffic commercial installations

• Commercial Standards– Top static load, thickness/swell, ball impact, wear

resistance criteria for high-traffic installations

Buyer’s guides available at www.NALFA.com

Page 11: We are an organization of North American manufacturers and importers of laminate flooring products. We were formed 11 years ago in 1997! We are North

NALFA Accomplishments in 2007:

• Web site:– Revamped Web site – Received numerous inquiries from a wide

variety of interested individuals and companies via the Web site

• Continuing to Develop Standards:– Publication of a NALFA underlayment

standard

Page 12: We are an organization of North American manufacturers and importers of laminate flooring products. We were formed 11 years ago in 1997! We are North

NALFA Accomplishments in 2007:• Public Relations Activities:

– Raised awareness of NALFA and laminate flooring to builders and consumers.

– NALFA, its members and the NALFA Certification Seal have been featured in publications such as:

• Home Builder Magazine, Green Builder Magazine, Virginia Builder, Louisville Builder, Builder’s Exchange, The Western Builder, Arizona Home Builder Magazine, Texas Homebuilder Magazine, American Homebuilder Magazine, Atlanta Home Improvement Magazine, Dallas Home Improvement Magazine, BUILDERnews Magazine, The Louisiana Builder, Ecological Home Ideas, Builder Digest of California, Smart Homeowner Magazine, Colorado Construction, Remodeling News and many more!

Page 13: We are an organization of North American manufacturers and importers of laminate flooring products. We were formed 11 years ago in 1997! We are North

Thank you, NALFA• President – Bill Dearing, TORLYS, Inc. • Vice President – Juan Flores, Faus Group, Inc. • Chief Financial Officer—Al Boulogne, Mannington Mills• Technical Committee – Stan McMackins, Faus Group, Inc.• John Gier, Co-Chair Mohawk Ind.• Marketing Committee – Peter Barretto, TORLYS, Inc. • Steve Ehrlich, C-Chair, Faus Group• Education Subcommittee – Tina Couto, TORLYS, Inc. • Underlayment Subcommittee – Michael Pawlisheck, Sekisui

Voltek, LLC • Legal Counsel: David Goch—Webster, Chamberlain & Bean

Page 14: We are an organization of North American manufacturers and importers of laminate flooring products. We were formed 11 years ago in 1997! We are North

State of the Laminate Flooring in North America

• After a decade of double digit growth, the laminate flooring industry has experience slowdown this year, however, the best estimate currently is that laminate flooring has been affected less than declines shown in most of the other categories of flooring.

• In fact, many companies and industries have experienced declines much worse than this and have come out on top.

• As an industry, we need to continue to come

together to be successful.

Page 15: We are an organization of North American manufacturers and importers of laminate flooring products. We were formed 11 years ago in 1997! We are North

NALFA Looking Ahead

• Laminate flooring will again experience substantial growth as long as our industry keeps producing quality products with all the features and benefits that accompany laminate flooring.

• The NALFA Certification Seal that represents high-quality flooring will become even more recognized.

• New and innovative technical features will continue to surface.

Page 16: We are an organization of North American manufacturers and importers of laminate flooring products. We were formed 11 years ago in 1997! We are North

NALFA’S Strategy for Success: The 5-P Plan

• Persevere• Preside• Position• Promote• Prevail

Page 17: We are an organization of North American manufacturers and importers of laminate flooring products. We were formed 11 years ago in 1997! We are North

Future of Laminate Flooring• Laminate flooring will continue to be used everywhere. • Choices, choices and more choices. Design continues to be

a main driver in laminate flooring, while the technical capabilities continue to grow. The design possibilities are endless.

• Security. Consumers and Dealers alike have the satisfaction of knowing the flooring they purchased is a high-quality product – just by looking for the NALFA Certification Seal.

Page 18: We are an organization of North American manufacturers and importers of laminate flooring products. We were formed 11 years ago in 1997! We are North

And for the Second Year!

1-202-785-9500 or www.NALFA.com

ON WITH THEON WITH THE

LAMMYS!!!LAMMYS!!!