Internationale Trade Fair for

Interiors • Inspiration • Lifestyle

Messe München

60 years of

organising exhibitions

35,000attendees/fair

14 Interiors & Lifestyle Fair Areas

plus 3 Topic AreasTwicea year

100,000 sq mexhibition space

2.500 brands and collections

from about 40 countries

TrendSetInternational Trade Fair for Interiors, Inspiration, Lifestyle

2

Economically

strong location

Easy forattendeesto find their way

18* modern,

best equipped

exhibition halls(*starting fall 2018)

GoodTransport connections

180,000 sq mexhibition space

High-performance technical

infrastructure

Sufficient

parking

Messe Müncheninternational exhibition location

3

“For us, TrendSet is the most important trade

fair of all. Our customers prefer to come to

Munich.“Sabine Wurm (Owner, G. Wurm)

“The entire industry is at TrendSet. The

exhibition also gains points for great

organization and a good layout in the

halls.“ Patricia Schüle (Owner, Spang)

4 |

Extensive promotional measures

Exhibition spaceincluding system stand

up to 25 sq m

Excellent trade fair management

Exhibitors, brands, and collections

from nearly 40 countries

Manufacturers, importers, and commercial

agents of international companies

from 68 EUR/sq m

5

“TrendSet consists of a variety of industry sectors and products. The trade fair clientele from Germany, Austria, Switzerland, northern Italy, and the neighbouringEU member states, which because of the Munich being an exhibition location, is high-quality and possesses purchasing power, is able to become informed of the latest trends in the various areas and to order early in the season in a most accessible manner.“ Tatjana Pannier (Managing Director of TrendSet)

6 |

14 Interiors & Lifestyle Fair Areas plus 3 Topic Areas

7

Decorations & Accessoires

Home & Textiles

Furniture & Lighting

Kitchen & Tabletop

Food & Drink

Gifts & Fun

Symbolic & Souvenirs TrendSet Bijoutex

TrendSet Newcomer

TrendSet Country & Style

Christmas & Seasonals

Floristry & Garden

Office & School

Stationery & Papery

Hobbies & Toys

Fashion & Jewellery

Beauty & Wellness

7

“The customer frequency is always

good at TrendSet. And Munich is

simply a great place for a trade fair.

Even customers from northern

Germany come to visit our

stand.“ Martha Wittkemper (Product

Management, Wittkemper &

Associates)

“We are here for the first time and were already able to

greet many regular customers, but also new ones too, at

our stand. A big plus: The various areas of TrendSet are

very logically structured.” Pieter Bulcke (Commercial

Agent, Jolipa)

8 |

Attendees from the

region of Europe with the

most purchasing power

Optimum international

transport connectionsto the exhibition location of Munich, Germany

Attendees from

a radius of about 500 km

9

Number of Attendees at TrendSet

0

10.000

20.000

30.000

40.000

1995 2000 2005 2010 2011 2012 2013 2014 2015 2016 2017

Winter SummerAttendees from the trade in the past 22 years

10

11 |

Numbers and Facts

TrendSet Summer 2017

International Exhibitors, Brands, and Collections

51%

29%

15%

4%

1%1% Germany

Europe

Asia

North and South America

Africa

Australia/Oceania

12

International Attendees from the Trade

79%

21%

Germany

EU/Other Country

Austria

Switzerland

Italy

Czech Republic

Netherlands

France

Slovenia

Great Britain

Spain

Belgium

Denmark

Liechtenstein

China

Luxembourg

Hungary

Greece

India

Poland

Slovakia

USA

Top 20 countries of Attendees

13

Forms of Trade of TrendSet Attendees

82%

7%

7%

4%

Retail

Wholesale

Mail order/online

Corporation, major distributor, chain

14

Size of Company of TrendSet Attendees

86%7%

4%

3%

1-15 employees

15-50 employees

50-250 employees

Mehr als 250 employees

15

Positions of TrendSet Attendees

71%

8%

7%

6%

2%1%

6%

Entrepreneur (self-employed)

Managing director, member of the board

Manager

Buyer

Seller, sales representative

Product manager

Other

16

Attendance at TrendSet in Comparison to at other Fairs

71%

29%

TrendSet is the only trade fairattended.

Other fairs are attended as well.

17

Frequency of Attendance

45%

32%

9%

14%Regularly for many years

More than once

Once

Never before

18