• https://www.youtube.com/watch?v=pwdiJ9sMAD4

• Please ignore the part on right left dislocation- this is not on the course.

• http://www.youtube.com/watch?v=aW2LvQUcwqc

• http://abcnews.go.com/Technology/ces-2015-tech-jargon-cheat-sheet/story?id=28055861

• noun1.the language, especially the vocabulary, peculiar to a particular trade, profession, or group: medical jargon.

• This can be used to establish expertise in a discourse

• To add particular detail or meaning

• To create in-group membership

• It is the technical language of a particular field, and its use makes the speaker seem more knowledgeable and more authoritative on a particular issue. Jargon's ostensible function is to convey meaning precisely and economically to an in-group that is familiar with the field being discussed and thus familiar with its associated jargon.

• There is a more insidious side to jargon which we will discuss when we look at language to blur meanings

• Examples of Medical Jargon

• Agonal - Term to signify a major, negative change in a patient’s condition

• BP - Medical shorthand for blood pressure

• FX - Medical jargon meaning bone fracture

• JT - A joint

• NPO - A patient should not take anything by mouth

• IM - Intramuscular

• K - The elemental symbol for potassium

• Examples of Business Jargon

• Bang for the buck - A term that means, to get the most for your money

• Due diligence - Putting effort into research before making a business decision

• Sweat equity - Getting a stake in the business instead of pay

• The 9-to-5 - Business jargon meaning a standard work day

• Chief cook and bottle-washer - A person who holds many responsibilities

• Can you pinpoint a time you have encountered excessive use of jargon, how did it make you feel?

• https://www.youtube.com/watch?v=zt1-XXhmMgQ

• https://www.youtube.com/watch?v=yyemG7V5ynQ

If you are looking at a text where the function is to, not only share information, but also appear informed and educated on said issue the jargon will be working to establish your expertise.

Ever heard the term? Using big words? What is the assumption that comes with this?

Google ‘Jargon’ aside from definitions what do most of the texts focus on?

• Geoffrey Robertson on Q and A

• How is expertise established through his use of language?

• https://www.youtube.com/watch?v=-gKXup6Lsdo

• Write down any ‘jargonistic’ terms you locate

Mobile Phone Jargon

http://www.uswitch.com/mobiles/guides/understanding_mobile_phone_jargon/

• Write a short formal script for a monologue / speech on a topic that you know well – demonstrating your expertise through the use of jargon and formal qualities.

• How does the jargon in this text contribute to the register- discuss

• 2 marks

• This could just say lexis- and be a broader question.

• The use of legal jargon including ‘solemnised’, ‘witnessed’, ‘prepared and signed in’ ‘accordance with section 50’ ‘conclusive evidence’, Because the intended audience (being people planning to get married) are entering a legally binding contract the lexis must reflect the serious nature of this whilst also giving the impression of expertise behind the contract.

1. On at least 2 formal texts that you can find, annotate all the features that you can of coherence and cohesion, jargon, sentence types, sentence structure etc – this is to be submitted first class back next week. Try to be through with this.

1. Visit http://www.plainlanguage.gov/index.cfm

Answer

1. what is this organisation

2. What are their aims

3. Why would we need something like this in society?

• “Jargon had moved out of the business world and is permeating the vernacular. What effect is this having on the language today”

• See handout

• Watch

• https://www.youtube.com/watch?v=hGg-2MQVReQ

• Take notes