Visual Identity Magazine Winter 2011

GraphicsTypographyIllustrationPhotographyWeb DesignPrint

Visual Identity MagazineWinter 2011

2 www.visualid.co.uk

It’s been a while since our last VI magazine, we have been flat out

on many different projects over the summer, now we are back and

ready to let you know what’s been happening at Visual Identity!

We launched our VI Hub website which is the mini-site to our main

one where we showcase recent work, update the latest VI news

and share with you different websites we currently like. See for

yourself! www.visualid-hub.co.uk

You will see within the magazine one of the features on Westmount

Packaging where we have created a brand new corporate profile

brochure and website! Other recent projects we have been

working on are also featured in this issue.

Visual Identity Wedding Stationery is still going strong and we

recently attended a wedding fayre at the brand new Brighton and

Hove football stadium. We met lots of new brides-to-be and had

tremendous interest in our new packages and designs. Please see

our new website for more details. www.visualid-weddings.co.uk

As Christmas is fast approaching we have designed a few different

cards that you may like to personalise and send out to your clients

to wish them well for the new year. If you’re interested please visit

our website for more details.

Unfortunately I have to end on a sad note as our Group Chairman

Nigel Holmes passed away this summer. He was a man who

achieved so much during his life. It was an honour to work with

him and he is sadly missed by all in the Gemini Group.

Best wishes and look forward to working

with you in the New Year!

Debbie Morgan

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Visual Identity have been busypromoting our wide range ofservices with the introductionof two new mini-sites, addingto the many ways of contactingand interacting with us...

The first is the Visual Identity

Hub ‘a little bit of web space

dedicated to the ideas and

interests of Visual Identity’.

We keep the site up to date with

our latest news, work from our

portfolio and interesting design-

related links. Check it out at

www.visualid-hub.co.uk

The second is Visual Identity

Wedding Stationery. To add to

our bespoke services we have

created a mix and match package

service, where brides and

grooms-to-be have the freedom

to choose their design, colours

and stock. For full details have

a look at

www.visualid-weddings.co.uk


new VI websites

www.visualid.co.uk 5www.visualid.co.uk 5

September 2011 Vol.48, No.4Price 75p

Charity No. 237696

RaystedeAnimalsQuarterly

Connie

1

I’m the newest member of the SmallAnimal Section at Raystede, having startedpart time back in May, whilst I finished mystudies at Plumpton College, beforejoining the team full time in June. I feelvery lucky to have been offered the chanceto join Raystede as I have always lovedanimals, having had pets all my life,including dogs, cats and now horses.Working with small animals is great fun, asmany people don’t realise just whatindividual characters they have – and I getthe chance to see them grow. We currentlyhave a Himalayan cross Rex rabbit in our

care, called Gary. He arrived at Raystedearound the same time that I started, soI feel a special bond with him andhave seen him go from being agrumpy bunny, into a boy wholoves cuddles. Sadly, not allthe animals that come toRaystede arrive in goodcondition, but it is sorewarding to help themback on their way and seethem develop into happyand healthy animals,ready to re-start life in anew and loving home.One of the things I lovethe most about workinghere, is that no two days arethe same. As well as workingin the Small Animals Unit, Ialso help out on Reception,where I get to meet our visitorsand supporters, who enableRaystede to continue our muchneeded work.

I am looking forward to learning as much asI can about animal care and have recentlybeen to a conference about the medicalhealth of rabbits, which I thoroughlyenjoyed. I hope to be training in rehominganimals, as for me, seeing them go to newhomes is the best part of the job and Ienjoyed this part of my National Diplomawhen I was on a work placement at Brightonand Hove City Council.I look forward to meeting you at Raystedevery soon – whether in the Rodent Room,or in Reception.

Elizabeth Dunk - Animal Care Assistant

SMALL ANIMALS NEWS

6

Derby andDermot are twoDerbyanparakeets hatchedfrom the sameclutch 20 years ago.These shy boys cameto Raystede becausethe owner’s parents who had cared for themwere elderly and frail and could no longercope with the aviary. These birds, with theirraucous calls, prevented the owner fromaccommodating them himself, havingneighbours living in close proximity.They were quite unfit when introduced intothe large colony aviary and initially otherparakeets saw their vulnerability and bulliedthem a little.

Introducing new arrivals is fraught withproblems, mainly from the established andterritorial inhabitants! However after a fewdays they settled in and continuallyimpress us with their stunning beauty.Olly’s owner loved him dearly but due to anaccident a number of years ago which lefthis wife with migraines and loss of sight,having such a noisy cockatoo in the housewas making her life a misery.Olly, is a larger than life character anddemands much attention from people.Adjusting into an aviary will be difficult forhim. We are taking our time,getting him settled andbuilding confidence tocope with themassive changes.Next year thewildlife hospital will

become part of thewildfowl sanctuary and Wendy will be takingover. She will no doubt tell you many storiesand bring updates via Wally’s Journal, onthe Raystede website. Here is our lastlittle story …Boggy, an autumn juvenile hedgehog, wasfound stretched out during the day in agarden. He was rescued and delivered intoour care.Although oldenough to eatsolids he wouldonly take catmilk and criticalcare formula.Fortunately heis now on solids,having been eating a slop of the milk andpuppy food for a while. He is a wonderfullittle hedgehog and will be released in thespring, as he is far too small to release now.Many tears, sleepless nights and highs andlows over the years have made caring forthe wildlife a challenge but rewarding. Oursupport goes out to Wendy who will carryon with the hard work.

May I wish you all a wonderful Christmasand a joyous New Year!Sarah Gorringe - Section Head Aviaries

Derby and Dermot

7

AVIARIES ANDWILDLIFE NEWS

Olly

Boggy


recentwork

Visual Identity have been

completing some wonderful

projects for various clients.

These include Raystede Centre

for Animal Welfare’s quarterly

magazine (1), a Treatment Menu

for Worthing based beauty

salon, Euphoric (2), Brighton

College’s Young Brightonian

magazine and a stunning

brochure for Gravetye Manor (4)

- this is just a sneaky peak, lookout for a more in-depth featureon Gravetye in a future issue...

GE MAGAZINE 2010/11YoungBRIGHTONIAN


2

3

4

The Gemini Group remain dedicated to ourongoing environmental commitment

Since being ISO 14001 certified with an internationally

recognised standard for Environmental Management

Systems, the Gemini Group have implemented a

continuous improvement process across the companies

to reduce its negative impact on the environment and

adverse changes to air, water or land caused by

energy usage and generation of waste.

The group also has dual FSC® & PEFC accreditation

as all paper used across the group is sourced from

managed forests and can be legitimately traced from

forest to end user.

We also ensure that:• All new machines run alcohol free

• We use vegetable based ink

• Our printing plates are imaged without the use

of any chemistry

• Used printing plates are recycled

• PDF proofs are used where possible to reduce

carbon footprint

• Used ink tins are recycled

• Used solvents are disposed of by a recognised,

certified company

• Waste paper is sent away for recycling

ENVIRONMENTALPOLICY


www.visualid.co.uk 7www.visualid.co.uk 11

Being a family-run company founded in 1973,Westmount already had a very strong andrecognisable brand and a trustworthy andefficient reputation among their dedicatedcustomers. However, with their new promotionthey wanted a bit of a revamp to encouragenew business.

The first issue to address was the new look forthe brochure/folder in which relevant A4 leafletscan be placed depending on the industry ofthe consumer. We came up with a few visuals toshow the client who decided to go with the cleanand modern approach, with the use of simpleillustration to add a modern touch and a littlesomething extra. Westmount’s house coloursof dark blue and silver were used throughoutand when printed a lovely metallic ink was used,making the silver really stand out and give it aluxurious, quality feel.

As the term ‘Packaging’ is rather ambiguous,imagery was a vital component within thebrochure to illustrate exactly what the companycan provide. Also because of the countrysidelocation and the heritage of the company,location shots were also required. Due to thepersonal nature of the company, stockphotographs simply wouldn’t do, so wecontracted our photographer to come in andtake some location and product shots.The result was stunning imagery which fittedin perfectly with the feel of the brochure.

The next issue to address for Westmount wastheir lack of a website. Today, it is important forevery business to have an online presence sothat consumers and interested parties can easilyfind out about your business, services and anyproducts you may offer.

We decided to go with a CMS website forWestmount so they can easily update informationthemselves and there is the potential fore-commerce if they decide to turn the site intoan online shop in the future. The design wasbased around the brochure with sliding imagebanners on each page to show off thephotography. Have a look at the website here:www.westmountpackaging.co.uk

All of the items that we produced were very wellreceived, leaving us with a happy client!If you would like to use our services to encouragenew business for your company then pleasecontact us on 01273 441 449 [email protected]


Many people underestimate the Importance ofTypography within Graphic Design and theimpression it portrays of your business toyour consumers, associates and partners.

So, what is typography?Typography is defined as ‘The art or processof setting and arranging types and printingfrom them.’

This includes selecting the most appropriate fontfor the job. A font is a set of type - letters, glyphsetc - of one particular face and size. Fonts areoften confused with typefaces which contain manykinds of the same font. For example, Helvetica isknown as a typeface but all the different kinds ofHelvetica you can get (eg. Helvetica Condensedor Helvetica Book Oblique) are different fontswithin the typeface. Some common typefacesyou may have heard of are Times New Roman,Helvetica and Arial.

Once selected, the type then has to be setto the piece of work it is being placed in.Many companies have style sheets and brandguidelines to ensure each piece of printedmaterial has the same look, creating a strongbrand identity.

Why is this important to my Company?There are many reasons this is importantto a company, including:

• Evoking a strong brand identity

• Legibility of your printed materials - if thefont you have chosen is difficult to read, toosmall or set too tightly it may be difficult to read.Your target audience needs to be taken intoaccount when thinking about this. For instance,younger or older audiences may need a largertype face in a sans serif typeface as it is easierfor the eye to process.

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How do I select the most appropriate typefacefor my business?Different typefaces hold different connotationsso it’s worth doing a bit of research into this tomake sure you aren’t giving off the wrongmessage. Alternatively, you could employ a typedesigner to come up with your own specialisttypeface or font. For example, television brandSky commissioned Fontsmith to create anexclusive font family that is specifically easy toread yet space saving for use both in theiradvertising and their on screen menus.

Common Typefaces and their Associations

Caslon/Baskerville - Classically English

Helvetica - often thought to be widelyoverused but clear and legible

Univers - clear and legible, a nicealternative to Helvetica

Futura - Modern, good for use in childrenspublications due to the rounded elementsand the type of ‘a’ used.

Is your promotional material giving off the right impression to your clients? If you thinkwe could help then give us a call on 01273 441 449 or email [email protected]

Typography is important as it is an unconscious persuader. It sets the whole tone of a documentor business and defines the feeling of the brand without the reader being particularly aware of it.

graphy }...

DESIGN PROCESS


1. preliminary designideas developed

2. different solutionsinvestigated to answerthe brief

3. different colourwaysexperimented

4. different typographyexperimented

5. designs created indifferent formats toensure usability

6. usually three designconcepts are refined forfinal presentation

7. client feedback resultsin chosen concept fordevelopment

1. meet the client

2. get a feel for the company

3. collect available information,written brief, existingbrand guidelines

4. find out what the clientis looking for

5. what the client wantsto achieve

6. the target audience

There are many things that go into the design process, from the initial meetingthrough to the final product. Here is an insight.


1. selected concept workedup with all details

2. artwork createdcontaining all contentand imagery requiredwithin the design concept

3. after final approval, theartwork is produced forprint or web in therequired format

1. overseeing the productionthrough to completion

2. checking on press againstprinters proofs for accuratecolour representation

3. testing websites on variousweb browsers andeliminating any problems

did you know...

visual identity

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RRooyyaall PPaavviilliioonn IIccee RRiinnkkSaturday 12th November 2011 - Sunday 22nd January 2012Royal Pavilion, Brighton

CChhrriissttmmaass TTrreeee FFeessttiivvaallWednesday 30th November - Sunday 4th December St Marys Parish Church, Goring-by-Sea

LLaanncciinngg CChhrriissttmmaass FFeessttiivvaallSaturday 3rd December - 10amNorth Road, Lancing

BBrriigghhttoonn CChhrriissttmmaass PPuuddddiinngg RRaacceeSaturday 3rd December - 11amNew Road, Brighton

AArrttiissttss OOppeenn HHoouusseess CChhrriissttmmaass FFeessttiivvaall3rd - 4th & 10th - 11th DecemberVarious Locations, Brighton

CChhrriissttmmaass VViinnttaaggee CCrraafftt FFaaiirr��Sunday 4th DecemberKomedia, Brighton

SSaannttaa FFuunn RRuunn aanndd WWaallkk��Sunday 4th DecemberSovereign Centre, Eastbourne

RRaayysstteeddee CCeelleebbrraatteess CChhrriissttmmaassSunday 4th December - 11am-3pmRaystede Centre for Animal Welfare,Ringmer

SSoouutthhwwiicckk CChhrriissttmmaass FFeessttiivvaall��Thursday 8th December 2011Southwick Square

SShhoorreehhaamm--bbyy--SSeeaa CChhrriissttmmaass EExxttrraavvaaggaannzzaaFriday 9th December - 5-9pmHigh Street, Coronation Green,Ropetackle, Shoreham-by-Sea

SShhoorreehhaamm CChhrriissttmmaass FFoooodd && DDrriinnkk FFeessttiivvaallSaturday 10th December - 10amEast Street & St Marys Rd, Shoreham-by-Sea

BBrriigghhttoonn SSaannttaa DDaasshhSaturday 10th DecemberHove Seafront

CCaarroollss AArroouunndd tthhee FFiirreeFriday 16th DecemberHigh Salvington Windmill

FFaatthheerr CChhrriissttmmaass aatt tthhee RRooyyaall PPaavviilliioonnSaturday 17th December - Thursday 22nd DecemberRoyal Pavilion, Brighton

BBrriigghhttoonn DDoommee CChhrriissttmmaass CCoonncceerrttSunday 18th DecemberBrighton Dome

BBuurrnniinngg tthhee CClloocckkssWednesday 21st December - 6.30pmMadeira Drive, Brighton

CChhrriissttmmaass DDaayy SSwwiimmSunday 25th December -11amBrighton Seafront

All events are correct at time of going to press

Here are a few events we are hoping to attend in the run up to Christmas!

vviissuuaall iiddeennttiittyy cchhrriissttmmaass cclloossiinngg ddaatteessWe will be closed from Friday 23rd December and will be back in the office on Tuesday 3rd January 2012.

We wish you all a Merry Christmas and a very Happy New Year!

Visual Identity Ltd • Unit B2 • Dolphin Way

Shoreham-by-Sea • West Sussex • BN43 6NZ

T: 01273 441449E: [email protected]

If you wish to be removed from our mailing list please email [email protected]

PART OF THE GEMINI GROUP

Documents

Visual Identity Magazine Winter 2011