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A Seminar ReportOf

Potential of RFD Thread (CHROMA) of VARDHMAN

TopicSubmitted to

Punjab Technical UniversityIn partial fulfillment of the requirement for the award of degree of Master of Business Administration (MBA)

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TABLE OF CONTENTSTABLE OF CONTENTS.........................................................................................................2 executive summary........................................................................................................3 1. INTRODUCTION TO VARDHMAN......................................................................................4 1.1 mission......................................................................................................................5 1.2 PHILOSPHY................................................................................................................6 1.3 HISTORY....................................................................................................................7 1.4 PORTFOLIO................................................................................................................8 1.4.1 Yarns...................................................................................................................9 1.4.2 Sewing Thread....................................................................................................9 1.4.3 Fabrics..............................................................................................................10 1.4.4 Fibre..................................................................................................................10 1.4.5 Steel.................................................................................................................10 1.5 HOLDINGS ..............................................................................................................10 1.6 PERFORMANCE 1.7 ACHIEVEMENTS ....................................................................................................11 ...................................................................................................13

1.8 SOME OF OUR CSR ACTIVITIES -.............................................................................14 2. introduction to vardhman thread overview..................................................................16 2.1 Threads overview....................................................................................................16 2.2 THREADS - Embroidery ..........................................................................................16 2.3 Products .................................................................................................................18 2.4 THREADS - Embroidery ..........................................................................................18 2.5 THREADS - INDUSTRIAL PRODUCTS .....................................................................19 ...............................................................................................................................19 2.5.1 APPAREL - OVER DYED .....................................................................................19 RESEARCH METHODOLOGY..............................................................................................20 3. RESEARCH METHODOLOGY..........................................................................................20 3.1 SAMPLE...................................................................................................................21 3.2 DATA COLLECTION..................................................................................................21 3.3 OBJECTIVE OF THE STUDY.......................................................................................21 4. Data analysis and interpretation..................................................................................23 4.1 ...............................................................................................................................23 MAJOR BUYERS..............................................................................................................23 4.2 NO. OF GARMENTS PRODUCED PER MONTH...........................................................24 4.3 KINDS OF GARMENTS PRODUCED...........................................................................25 4.4 GARMENTS OVERDYED PER MONTH........................................................................26 2

4.5 AWARENESS ABOUT THE OTHER THREADS USED FOR OVERDYEING......................27 4.6 BUYERS FOR OVERDYED GARMENTS.......................................................................28 4.7 THREADS USED IN STITCHING GARMENT FOR OVERDYEING PURPOSE...................29 5. FINDINGS AND INTERPRETATION..................................................................................34 CONCLUSION...................................................................................................................35 BIBLIOGRAPHY.................................................................................................................36

EXECUTIVE SUMMARY

Vardhman has evolved through history from a small beginning in 1965 into a modern textile major under the dynamic leadership of its chairman, S.P.Oswal. His vision and insight has given Vardhman an enviable position in the textile industry. Under his leadership, Vardhman is efficiently using resources to innovate, diversify, integrate and build its diverse operations into a dynamic modern enterprise. Vardhman is the second largest producer of sewing thread in the country. The sewing thread manufacturing capacity is being expanded from 17 tons per day to 33 tons per day in its sewing thread plants located at Hoshiarpur, Baddi and Ludhiana. Sewing threads contributes 11 percent of the group turnover. Chroma is a 100 % mercerized cotton thread meant for garments which are to be Overdyed. Chroma provides with better strength as compared to normal cotton threads and also gives better dye affinity. In this project I have covered the various aspects regarding RFD thread Chroma which is manufactured by vardhman. I have conducted my study in the NCR region regarding the competition and the market share of the vardhman. I have visited various units to gather the information regarding the awareness level among the existing export houses about the RFD thread of Vardhman. During the study, various aspects are considered to make the information useful for the future reference.

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1. INTRODUCTION TO VARDHMANVardhman Group is a leading textile conglomerate in India having a turnover of $700 mn. Spanning over 24 manufacturing facilities in five states across India, the Group business portfolio includes Yarn, Greige and Processed Fabric, Sewing Thread, Acrylic Fibre and Alloy Steel. Vardhman Group manufacturing facilities include over 8,00,000 spindles, 65 tons per day yarn and fibre dyeing, 900 shuttleless looms, 90 mn meters per annum processed fabric, 33 tons per day sewing thread, 18000 metric tons per annum acrylic fibre and 100,000 tons per annum special and alloy steel. Vardhman has evolved through history from a small beginning in 1965 into a modern textile major under the dynamic leadership of its chairman, S.P.Oswal. His vision and insight has given Vardhman an enviable position in the textile industry. Under his leadership, Vardhman is efficiently using resources to innovate, diversify, integrate and build its diverse operations into a dynamic modern enterprise.

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1.1 MISSIONVardhman aims to be world class textile organization producing diverse range of products for the global textile market. Vardhman seeks to achieve customer delight through excellence in manufacturing and customer service based on creative combination of state-ofthe-art technology and human resources. Vardhman is committed to be responsible corporate citizen.

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1.2

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PHILOSPHY

1.3 HISTORY7

The industrial city of Ludhiana, located in the fertile Malwa region of Central Punjab is otherwise known as the "Manchester of India". Within the precincts of this city is located the Corporate headquarters of the Vardhman Group, a household name in Northern India. The Vardhman Group, born in 1965, under the entrepreneurship of Late Lala Rattan Chand Oswal has today blossomed into one of the largest Textile Business houses in India. At its inception, Vardhman had an installed capacity of 14,000 spindles, today; its capacity has increased multifold to over 8 lacs spindles. In 1982 the Group entered the sewing thread market in the country which was a forward integration of the business. Today Vardhman Threads is the second largest producer of sewing thread in India. In 1990, it undertook yet another diversification - this time into the weaving business. The grey fabric weaving unit at Baddi (HP), commissioned in 1990 with a capacity of 20,000 meters per day, has already made its mark as a quality producer of Grey poplin, sheeting, shirting in the domestic as well as foreign market. This was followed by entry into fabric processing by setting up Auro Textiles at Baddi and Vardhman Fabric at Budhni, Madhya Pradesh. Today the group has 900 shuttleless looms and has processing capacity of 90mn meters fabrics/annum. In the year 1999 the Group has added yet another feather to its cap with the setting up of Vardhman Acrylics Ltd., Bharuch (Gujarat) which is a joint venture in Acrylic Fibre production undertaken with Marubeni and Exlan of Japan. The company also has a strong presence in the markets of Japan, Hong Kong, Korea, UK and EU in addition to the domestic market. Adherence to systems and a true dedication to quality has resulted in obtaining the coveted ISO 9002/ ISO 14002 quality award which is the first in Textile industry in India and yet another laurel to its credit.

1.4 PORTFOLIO