Valpak_Media_Kit (saint john).pdf

7/29/2019 Valpak_Media_Kit (saint john).pdf

http://slidepdf.com/reader/full/valpakmediakit-saint-johnpdf 1/17

Vaa®

SinsInfnc, Aac an N Csms

2012 Media Kit

http://advertise.valpak.com/saint-john/contact-us/



3 I N C r e A S e y o u r o p t I o N S

5 M A x I M I z e y o u r M e d I A d o l l A r S

7 tA r g e t e d , I N N o VAt I V e , C u S t o M I z e d

9 M A x I M I z e y o u r M e S S A g e

10 V A l p A k ® d I r e C t M A I l S o l u t I o N S

11 d I g I t A l p A C k A g e S

12 M o N t h ly p r o M o t I o N S

14 C o M p r e h e N S I V e S u p p o r t S e r V I C e S

15 d e S I g N A N d p r o d u C t I o N



“Valpak® is oe of the stoest

cosme bads I kow of

fo awaeess ad qick,

clea elevace to cosmes.

They call it “Vale Pack,”

ad to millios of Ameicas

evey moth, it is jst that.

Cox Taet Media has made the

iht choice i ptti thei

esoces behid this bad.”



Valpak®

Eses Yo Messae HitsHome I Moe Ways Tha OeValpak is a eslts-dive maketi compay that offes advetises fll sevice, taeted,

diect maketi soltios ad sppot sevices. Valpak is a affiliate of Co Etepises, Ic.,

oe of Ameica’s leadi media compaies with majo holdis i ewspape, televisio,

adio, cable TV ad Iteet/iteactive idsties. Taki advatae of o collective

destadi of media, Valpak has ceated iteated poams to maimize yo

campai potetial.

WHETHEr MArKETIng On A LOCAL, rEgIOnAL Or

nATIOnAL SCALE, YOu CAn TALK TO AMErICA DIrECTLY

WITH VALPAK

• resposive cosme adieces kow ad tst o atioally baded podcts.

• Valpak woks with yo to develop iqe diect maketi poams

si yo ow cosme databases o by ceati mico-taeted

adiece pofiles based o yo campai eeds.

• By atioally ad eecte locally. This eables yo to taet

messaes by maket o eihbohood.

• Select tade aeas as small as 10,000 hoseholds, olie

ad/o offlie, o as lae as 40+ millio thohot

noth Ameica.

• utilize o eseach sevices op to cstomize yo

campai taeti methodoloy.

• Take advatae of o awad-wii ceative sevices desi

team to develop a ew campai o to eted yo eisti

ceative desi.

Targeted Media Will Increase Your Options

Not lIMIt theM



“With Valpak® havi Molly Maid templates eady

to o, it’s a o-baie. My bsiess pofile has

iceased olie becase of the added expose

that Valpak.com®

ives me. Moeove, my pesece

o goole® is moe pomiet. Lots of people ae

si the Iteet to fid ood deals, ad I wat

them to fid my Molly Maid.”



Valpak®

DelivesMoe Efficiet Tha Othe Media

radio, televisio, ewspapes ad othe media blaket lae aeas, edci the

effectiveess of yo advetisi dollas.

Becase we have a thooh destadi of, ad pesece i, local, eioal ad

atioal makets ad a sto sccess ate i taeti “qalified” membes of o adiece,

we ca desi a compehesive poposal that hits home fo yo evey time.

tArgetAble – Adieces ca be idetified by ae, icome, family stats ad othe

demoaphic, eoaphic, cosme behavio o epedite idetifies. O baded

poams ca be desied to taet a aea sodi specific etail locatios o

pe-desiated tade aeas as small as

10,000 homes, o eve smalle if yo

popietay poam eqies it.

trACkAble – usi atioal

campais with total-maket vesioi

o ceati iqe local eihbohood

pomotioal poams, Valpak ca help

yo ceate o match databases of sales

ad cstome ifomatio that will help

yo to maimize yo cet ad

fte cstome acqisitio ad

loyalty poams.

eeCtIVe – We take the esswok

ot of yo maketi effots. no matte which soltio o sevice

yo se, we povide measable ad qatifiable eslts.

CoSt-eICIeNt - O poams povide yo with dyamic maketi optios

desied to sit yo specific bdet ad campai objectives withot the

iefficiecy of taditioal media.

SyNergIStIC – All of o Valpak podct optios ca be sed as stad-aloe

maketi poams, o they ca be combied to ceate a compehesive

soltio to meet all of yo maketi eeds.

Hit More Homes. Hit More Accurately.

MAxIMIze your MedIA dollArS



“Sice the copos

stated maili i

Jly 2009 we have

cotied to see

temedos eslts

with Valpak®.

It coties to

exceed o

expectatios evey

moth. I ecoae

ay estaat to

wok with Valpak ad

By 1, get 1 Fee

offes. now with

Valpak.com® we

aveae 170 pits

a moth fom the

Valpak.com site ad

the phoe apps that

cstomes bi i.”



Soltios That WokValpak® offes a mbe of distictive podcts ad sevices that wok toethe to ceate

fll-cicle diect maketi sppot, eadless of how dispesed o divese yo adiece

miht be. O soltios ca cosistetly coect yo with yo best pospects.

prINt SolutIoNS• Baded cosme podcts, with a loyal eadeship base.

• Weekly schedled mailis ad a vaiety of ad fomat optios.

• Solo diect mail poams fo cstomized messaes ad adieces.

dIgItAl SolutIoNS• Eable yo to each a esposive adiece olie ad o the o.

• Eted yo each via eclsive distibtio pateships.

INtegrAted SolutIoNS• Covet Web taffic to stoe taffic ad vice vesa.

• Ceate yo ow cstom cosme pofiles fo

ehaced pefomace.

• Fee desi sevices to help yo maitai bad efficacy.

Targeted, Innovative & Customized Solutions

tAIlored or your SuCCeSS



“recetly, oe of o

cstomes boht

s a Valpak® copo

which pompted s

to call. We eve

ealized the powe of

The Ble Evelope®

til we watched

copo afte copo

bei edeemed.

Valpak is the oly

fom of advetisi

that has woked fo

s. We have aleady

ecommeded Valpak

to fieds who ae

bsiess owes as

well as othes who

have asked s

abot it.”



• Cosmes thohot noth Ameica kow ad tst Valpak to delive savis ad vales.

That’s why ealy 9 ot of 10 hoseholds eceivi Valpak ope ad look thoh

The Ble Evelope®.

• The Valpak evelope cotais a mi of ads fom atioal,

eioal ad local advetises, icldi dii ad

etetaimet, home impovemet, health ad beaty,

atomotive ad moe.

• Fom savis alets, special discots ad offes,

to mes ad moe, cosmes look to Valpak

each moth to delive ewadi, elevat ad

eliable ads fom eihbohood bsiesses ad

atioal bads.

• We have ove 40 yeas of epeiece developi

the most effective stateies fo bsiesses

of all sizes.

VALPAK FAST FACTS

• Valpak is deliveed to hoseholds i

appoimately 110 u.S. nielse Desiated

Maket Aeas (DMA), i 45 states, ad

4 Caadia Povices.

• I 2011, ove 485 millio evelopes wee

mailed to ove 41 millio iqe

addesses acoss the u.S. ad Caada.

• I 2011, ove 20 billio ads wee mailed

iside Valpak.

2011 Vaa rasi S, Win 2012, Vaa

cman cs

Complementary Products Maximize Your Message

WIth Core CoNSuMerS

T M

Diect Mail Soltios:The Ble Evelope®



Soltios That WokFom mass-taeti to pecisio placemet, Valpak® offes advetises mltiple ways to speak to those

qalified cosmes who ae most likely to wat o eed yo podcts ad sevices. Ad whethe

yo wat to each bsy families, pofessioals, o active etiees, advetises ca tst Valpak to teat

cosmes as smat, sophisticated shoppes who wat offes that ae elevat to thei lifestyle.

• Valpak diect mail soltios eable yo to focs yo messaes o a sile eihbohood, city,

DMA o a combiatio that matches yo stoe coveae aeas o desied cosme pofile.

• Valpak makes plai yo campai easy. By tilizi the Valpak eioal maili aeas,

yo ca set p yo campai’s i-home dates with ease.

• Valpak mails each eio of the u.S. ad Caada oce a moth so yo advetisi messae

aives withi a taeted time fame i the city, DMA, state/povice o eio yo choose.

rEACH TOP PrOSPECTIVE CuSTOMErS In YOur MArKET

Sin pan ami

tnas w aciv

s w

taiina ami Wi

Cin, divs Mini-Van

pssina C in 30s

da Incm, o lvs

pssina Wman

Aciv Sma pn us

tavs on

hmwns W

li ganin

fmals 25-54hh Incm $35,000+

excssiv Clts buyrs

prssinals 25-45hh Incm $60,000+din out frquntly

Or

Sin pan

b pcassAciv ris

hs ta Nv Misss

A Smm Vacain

pssina Ma/ma

Inn pcassMa Msic lv

VAlpAk®

dIreCt MAIl SolutIoNS

Valpak diect mail soltios se a demoaphic semetatio system called

neihbohood Tade Aeas®

(nTA®

). The selectio citeia fo a nTA is

pat of the easo why Valpak diect mail soltios offes advetises a hih level

of pefomace. Maili by nTA allows advetises to taet qalified cstomeseo-demoaphically fo the best possible eslts. The Valpak adiece is pofiled

si sydicated eseach fom Scabooh reseachTM

ad Expeia®

SimmosSM

.

Whe combied with nielse PrIZM®

, it povides advetises with sefl lifestyle

ad pedictive behavio data.



AuDIEnCE STATISTICS:

• Ove 640 millio offes wee viewed o Valpak.com® i 2011, a aveae of

53.5 millio pe moth!*

• I 2011, ove 3.6 millio copos wee pited fom Valpak.com®.

• At the ed of 2011, the total mbe of idividals (doble opt-i oly),

eisteed fo Valpak.com® Membe Eclsives was appoimately 1.24 millio.

Sc: “evain Mi lv Aai wi Cns,” t yan g, Ai 2010. omni s/cs.

*C ta Mia, Inc. inna sv s/cs

• reACh CoNSuMerS WhereVer they go. Valpak® Smatphoe Applicatios pt yo ame i fot

of cosmes seachi fo local bsiesses o thei mobile devices. The mbe of mobile copos

edeemed i noth Ameica i 2011 ad 2012 is set to icease by tiple diits fom 2010.

• StIr CoNSuMerS to ACtIoN WIth SAVINgS oerS ANd INCeNtIVeS.

A estimated 53 millio adlts pit iteet copos, p 14% fom 2010 (Epeia® SimmosTM,

Smme 2011 nCS Adlt Svey 12-moth.)

• AlloW your beSt CuStoMerS to SpeAk or your buSINeSS. ratis ad eviews

fo yo bsiess o Kdz.com povide ifletial, decisio-maki cotet to cosmes.

• MeASure roI. Ese yo maketi dollas ae bei spet effectively with clea-ct

epoti ad tacki.

• reSIde oN MultIple plAtorMS WIthout hAVINg to MANAge eACh INdIVIduAlly.

We povide cetal odei ad maaemet.

I Fot of Yo Cstomes

Wheeve They Ae!

dIgItAl pACkAgeS



The Valpak®

natioal Pomotios

Poam Bilds Awaeess,Cosme Excitemet adAticipatio Aod Evey Maili

• Each ble evelope becomes iteactive as cosmes espod emotioally to the elemet

of spise ad the chace of wii eclsive pizes ad ewads.

• Valpak cosmes ae eaed to ope the evelope, ot oly to look fo local vales,

bt also to paticipate i eciti lifestyle pomotios.

• Valpak atioal pomotios ae a cosme favoite, iceasi the bad’s #1 maket leade

positio ad eeati the hihest ope ates i the idsty to ese yo maketi

messaes ae see.

• Pomotioal pates iclde Food netwok, HgTV, CBS, WE TV ad othes, povidi sto

cosme iteest i the evelope.

MoNthly proMotIoNS



I’ve see the eslts…it’s as simple as that. Valpak®

has exceeded

all expectatios. It has boht nEW cstomes i o doos…

I love that I ca mease the effectiveess of maketi with

Valpak. We live i toh ecoomic times ad people ae

looki fo copos like eve befoe. They do’t thow

The Ble Evelope®

away.”



Cstom Fit Fo Yo Bsiess SccessrESEArCH SErVICES AnD COnSuMEr BEHAVIOr TOOLS

Valpak® ses atioally ecoized eseach sevices to obtai cess, demoaphic,

cosme behavio ad cosme epedite data to ese pecise adiece taeti fo

the best possible eslts. O kowlede ad destadi of the Valpak cosme meas

yo advetisi dollas ae maimized.

Valpak has the ability to idetify specific cosme behavios si nielse PrIZM ad

svey data fom Scabooh reseach™ ad Epeia® SimmosTM which plays a key ole

i etti yo messae to the iht adiece. Whe combied with nielse Cosme

Byi Powe yo have a wii fomla that ives yo the powe to fid cosmes who

look like yo cstome.

ExPErIEnCED rESEArCH COnSuLTAnTS

Pofessioally taied eseach cosltats ae available to

povide pe- ad post-aalytical sppot to advetises who

eed iqe qatitative data o idividal poams:

• geoaphical Taeti/Mappi sevices ae povided based

po eihbohood demoaphics, etail shoppi locatios,

ad postal caie otes.

• Pe-Aalytic sppot icldes si sophisticated taeti

techiqes to ese advetises ae pchasi the most

appopiate potio of the Valpak adiece.

• Post-Aalytic sppot icldes a vaiety of testi methods to

mease the sccess of the Valpak poam o the offe itself.

The Service and Support

your buSINeSS deSerVeS



Podctio SevicesAdvetises looki fo somethi moe iqe ca choose

fom a vaiety of piti, desi ad flfillmet optios

icldi fo-colo copos, flyes, copo booklets, maets

ad moe, to fit yo podct, messae ad bdet. Valpak ®

accot epesetatives will help yo obtai mail lists that will

accately taet yo qalified adiece.

Ceative SevicesO ceative depatmet woks with advetises to develop

iteactive olie ad hih-qality pited maketi

mateials that poject yo compay’s imae ad style.

O awad-wii team of aphic desies ad copywites

ca ceate iqe campais o se eisti desi elemets,

spplied by yo o yo aecy, to podce a obst ad

well-thoht-ot ad soltio that sits yo eeds.

deSIgN & produCtIoN

simply delicious!

14500 PinecrestBlvd. -Madison

784-3641 Hours: 11am-Midnight Mon- Sat

Reservations Available, Large Wine List,

Low-CarbMenu, Nightly Chef’s Specials

Dine-In/Carry-Out/Delivery

Sofala’sRestaurant

FreeDinnerEntree

Buy One Dinner Entree,Get One Of Equal Or

Lesser Value Free

WithCouponOnly.

Not ValidWithAny Other Offer.

Expires12/12/2012

20% Off Any Service

Call TodayFor An Appointment

With Coupon Only

NotValid With OtherOffers

Expires12/12/2012

Make Your Home Project More Affordable!

2356 Valley Rd. - Madison

784-2519Call ForAppointment

InstallationGuarantee, Factory-TrainedInstallers, FinancingAvailable

CARPENTERSSERVICES INC.

14500 Valley Rd. - Madison 735-1489

Hours: 9am- 9pmMon - Sun

Amanda’sCut & Style

Modern, Trendy Styling, Color Corrections, Walk-Ins Welcome, Coloring & Highlights

$24.99 Haircut& Style

No AppointmentNecessary

W ith coupon only.Not valid with any other offer.

Expires 12/12/2012

Beautiful Hairstyles For Less!$14.99

Shampoo

& Haircut

Appointment

Necessary

With coupon only.

Not valid with any other offer.

Expires 12/12/2012

Balloons,Helium Tanks,Costumes,FacePaint

Lil’ DreamsToy Store

8574Tipton Blvd.- Madison

789-7598Hours: 8am- 10pmMon - Sat,11am- 7pmSun

Great Savings On Toys!

$10 OF F Any

Purchase

Of $50Or More

W ith coupon only.Not valid with any other of fer.

Expires12/12/ 2012

LargeSelectionofToys for

All Ages!



Cnnc wi s Csms

anw@anim

Co Etepises, the paet compay of Valpak, is the 6th laest advetisi media compay, by sales, i the uited States.(Soce: “Media Idsty”, Hooves. Web. 06 Ja 2012 www.hooves.com)

Valpak®, Valpak.com®, neihbohood Tade Aea®, nTA®, The Ble Evelope®, The Evelope DesiTM adCoecti Advetises with Adieces® ae eisteed tademaks of Valpak Diect Maketi Systems, Ic.,its sbsidiaies ad affiliates. Copyiht © 2012 Valpak Diect Maketi Systems, Ic. All ihts eseved.

All othe podcts ad compay ames ae sed fo idetificatio pposes oly ad may be tademaks ad/o eisteed tademaks of theiespective owes. Valpak Diect Maketi Systems, Ic. makes o claims to these tademaks.

In the mail. Online. On the phone.

Documents

Valpak_Media_Kit (saint john).pdf