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Using Social Media to Maintain a Healthy Career
Presented by:
Darren Kaltved, M.Ed.Barb Laporte, M.A.
Public Health Institute - 2012
AGENDA
1. What is a “healthy career” ?
2. Why build a personal brand?
3. Using social media effectively
What is a healthy career?1. Heart - Occupational expertise
2. Circulatory System – A wide, deep network of contacts
3. Muscle Groups - Versatility in contributing your expertise
4. Flexibility & Range of Motion - Willingness to adapt
5. Work With Winners - Successful organizations and coworkers aid and abet your ability to accomplish your career goals, enabling you to grow on the job and developing useful professional/lifetime connections
6. Stretch Your Soul - A healthy career not only serves you, it serves others, as well. A personal commitment to doing some of your best work as good works for your community, your country and/or your planet is the most invigorating form of work/life balance. It regenerates your pride in what you do and your enthusiasm for doing it.
7. Pace Yourself - Discipline yourself and your boss to set aside time to recharge your passion and capacity for work. Adapted from Peter Weddle’s “Career Fitness”
How can social media help you maintain a healthy career?
• Keeps you up-to-date on relevant information in your field
• Expand your networking contacts and meaningful connections
• Provide opportunities for you to serve others• Can help you be more efficient• Enhance your brand and online presence
BRANDING
When you see brands somewhere, you associate them with a set of expectations or perceptions that are
connected with a product or service.
You associate these concepts, thoughts, and images with the particular companies because of the brand each
company has established.
A brand is a unique promise of value.
TOP BRANDS
People Brands
WHAT DO EMPLOYERS WANT?
Knowledge / Skills / Abilities
Self-Awareness• High Emotional Intelligence• Self-Esteem/Confidence• Passion• Awareness of strengths/weaknesses
Top 10 Skills (NACE):• Communication, Integrity, Interpersonal, Technical, Analytical,
Initiative, Adaptability, Work Ethic, Team-work, Detail-oriented
What happens when you Google your name?
Does it best represent your brand?
“Brand equity” is the sum total and composition of your search results.
WHY BUILD A PERSONAL BRAND
• Puts you in charge of leaving a footprint.• Establishes credibility and visibility• Provides a competitive edge – differentiate yourself• To find people who complement your strengths.
“The secret of successful people lies in their ability to discover their strengths and to organize their life so that these strengths can be applied.”
– Dr. John C. Maxwell
PROMOTE YOUR BRAND
“The best way to predict the future is to invent it. This suggests that the best way to know
what is coming is to put yourself in charge of creating the situation you want.”
The Employee Handbook for Organizational Change
– P. Pritchett and R. Pound
“Promoting yourself online is the
best, easiest, fastest way to
build your personal brand.”
Boris Mann, Web 2.0 and Personal Brand Development
SOCIAL MEDIA STRATEGY
My Brand
Network
Create a Profile
Blog or Website
WHY A BLOG?
BLOG = Better Listing on Google
• Real and in own voice – forces current content• Promotes online relationships/networks• Well-organized resource for your target audience (can have portfolio-like
content too)• Demonstrates Web 2.0 approach
“Blogs will become the new must-have executive accessory, just as email is today. They amplify any senior executive's communications from one-to-one to one-to-many. It's a
no-brainer if you think about it.”
Debbie Weil, author of:
The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right
LINKEDIN TIPS
With how many professionals could you connect through LinkedIn?
161 million+
• Keyword focused profile• Summary, Specialties, Skills• Get recommendations• Create a personal URL
http://www.linkedin.com/in/barblaporte
http://www.linkedin.com/in/darrenkaltved
TWITTER TIPS
What is Twitter: • Twitter is a real-time information network that connects you with the latest information that
you find the most interesting.• Simply find the public streams you find most compelling and follow the conversations (
http://twitter.com/about) • 119 Million accounts on Twitter (300,000 new users every day); 3 Billion tweets per day• 60% of Twitter users abandon their accounts within the first month of use
Why Participate:• Make connections and maintain connections; Good learning tool; and can be used to
promote events• Follow industry leaders• Share knowledge; interact with others and get advice• Creating and marketing your brand – demonstrate your expertise• To learn about occupations, employers, recruiters and job opportunities
SOCIAL MEDIA EMPLOYMENT STATS
• 79% of US hiring managers and recruiters reviewed online information about job applicants. (Microsoft, 2009)
• 70% of US hiring managers rejected candidates based on what they found. (Microsoft, 2009)
• 45% of employers use social networking sites to research job candidates. Another 11 percent plan to start using social networking sites for screening. (Career Builder, 2009)
• 76% of executives expect companies and recruiters to conduct a search of their name online during the hiring process, yet 22% have never entered their own name into a search engine to determine what personal or professional information is uncovered. (Execunet, 2007)
Source: William Arruda – REACH CC
REASONS FOR ELIMINATION(Social media related)
• Inappropriate photographs or information – 53%• Content about drinking or using drugs – 44%• Bad-mouthed their previous employer, co-workers or clients – 35%• Showed poor communication skills – 29%• Made discriminatory comments – 26%• Lied about qualifications – 24%• Shared confidential information from previous employer – 20%• Used text language such as GR8 (great) in an e-mail or job application –
16%• Sent message using an emoticon – 14%
Source: William Arruda – REACH CC (Career Building, 2009)
REASON FOR HIRE (Social media related)
18% of employers found content on social networking sites that caused them to hire the candidate. The top examples include:
• Profile provided a good feel for personality and fit – 50%• Profile supported professional qualifications – 39%• Candidate was creative – 38%• Candidate showed solid communication skills – 3%• Candidate was well-rounded – 33%• Other people posted good references about the candidate – 19%• Candidate received awards and accolades – 15%
Source: William Arruda – REACH CC (Career Building, 2009)
ORGANIZATIONAL TOOLS
Hellotxt: http://hellotxt.com
Hellotxt status manager enables you to update your status across all of your social networks and microblogs with a single click.
Hoot Suite: http://hootsuite.com
Your #1 social media dashboard. Hoot Suite allows you to monitor keywords, manage multiple social media networks, manage your interface, and compose and converse on the go with mobile devices.
Let Career Services help you!
• Resume review
• Job search correspondence critique
• Interview coaching – online and in person
• Job search guidance
• Connections with alumni all over the world
• Moral support
• You have access to free Career Services for life!
CAREER SERVICES STAFF
Barb Laporte, Director
Darren Kaltved, Counselor
www.sph.umn.edu/careers/csc
