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Name: Amelia MorrisAssessor: Mr. Crafts
Candidate Number: 4150Centre Number: 64135
ContentsGeneration of ideas: Slide 3
Mood Board: Slide 4Mood Board Conclusion: Slide 5
Font ideas: Slide 6Colour ideas: Slide 7Layout ideas: Slide 8
Production plan: Slide 9Location Recce: Slide 10
Advertising in the magazine: Slide 11Analysis of front cover and DPS: Slide 12-13
Survey Monkey research and results: Slide 14-24Questionnaires: Slides 25- 31Magazine Flat Plan: Slide 32
Target readership and audience: Slide 33-38Draft Interview: Slide 39
Hand Drawn Drafts: Slides 40-41Legal and Ethical Issues: Slide 42-60
Conclusion: Slide 61
Generation of ideas
Above is my mood board/mind map, which shows that I have clearly thought about everything that will help me to develop my indie/rock magazine.
Mood board of inspiration
This is a collection of bands, artists and other music magazines that have inspired me to develop my own ideas and thoughts for my own magazine of the indie/rock genre.
Mood Board ConclusionFrom producing a mood board, I have gained lots of inspiration for my own music magazine and the type of genre of music magazine I want to develop and produce.
My mood board includes the NME magazine logo, which is my magazine of inspiration for LO1, Q and Kerrang magazine logos, which are similar to NME, artists and bands including Ed Sheeran, George Ezra, Artic Monkeys, Oasis, Kings of Leon , The Killers, Miles Kane and Jake Bugg. All these bands and artists are representations of the indie/rock/ singer songwriter genre I want to portray. I have also included images of music symbols such as music notes, a guitar and microphone. This further explains what type of music magazine that I would like to produce.
Font ideas • For the masthead, I will use sans
serif font in bold. The text will be in red with a white stroke effect against a black background. This will be presented throughout the magazine to increase brand recognition.
• The rest of the texts used will be sans serif font whether it be regular, italic or bold depends on the situation.
• Here are all of the Font ideas that I have designed on Photoshop.
• This is the final masthead that I will use in the final magazine.
Colour ideasRed, black and white used throughout the magazine including the masthead to increase brand recognition/identity.
Layout ideas
• Beats! Music magazine will be 50-60 pages long.
• The masthead/logo/brand colours will be shown throughout the magazine.
• I will include interviews with bands/artists, album/track and film reviews, posters, promotions/competitions to win tickets to a festival and much more.
Production Plan
Week beginning: Monday 27th October 2014
Week 1 (Monday 27th
October 2014) Week 2 (Monday 3rd November 2014)
Week 3(10th November2014)
Week 4 (17th November)
Week 5 (24th November 2014)
Week 6 (1st December 2014)
Week 7 (8th December 2014)
Task HERE: Decide what genre of music I want to be influenced by and when I want to publish the magazine.
Task HERE: Once I have the date and music genre. I need to create a flat plan of my magazine, including everything that will be shown in my magazine.
Task HERE: I must arrange a date and time to have the interview with George Ezra.
Task HERE: Work on the overall budget and what everything is going to cost.
Task HERE: Make sure that all the hand drawn drafts (including front cover and double page spreads are completed.
Task HERE: Take all images that are needed for the magazines.
Task HERE: Printing and distribution of the magazine.
People involved: Editor: Miss. A Morris (Me) and both of the editorial and marketing and commercial departments.
People involved: Everyone who work in the editorial and art departments.
People involved: Editor Publisher Marketing directors
People involved: Finance department Editor Publisher
People involved: Art department Editorial department
People involved: Photography, art and marketing/commercialDepartment.George Ezra
People involved: Publishing department Marketing and commercial department Art Department
Equipment needed: Pen, diary and magazine of inspiration i.e. NME.
Equipment needed: Computer software ”Photoshop”.Quick sketch of a flat plan to help guide me on the Photoshop version.
Equipment needed: Diary, pen and a phone to call George Ezra or his manager to organize the date of the interview.
Equipment needed: Microsoft Excel Spreadsheet to display all the figurers, Diary and pen
Equipment needed: Pencil, sketch book, colored pens and Diary and pen.
Equipment needed: DSLR Cannon Camera TripodVenue to take the imagesDiary and pen
Equipment needed: Distribution techniques: Posters, Billboards, Camera for TV adverts, computer for internet access for social media adverts, a diary and pen.
Complete by: Friday 31st October
Complete by: Friday 7th November 2014
Complete by: Friday 14th November 2014
Complete by: 21st November 2014
Complete by: 28th November 2014
Complete by: 5th December 2014
Final Magazine Complete by: January 2015 to be sold and distributed.
Locations Recce
Advertising in the Magazine
NME advertise over online platforms, via in-store retails promotions and through affiliate marketing, which is a way for a company to sell it’s products by signing up individuals or companies(affiliates) who market the company’s products for a commission. NME market their magazine mainly on social media and through the website, plus through 3rd party affiliates.
The MacBeth in London. It is advertising that Jack Daniels has taken over the East London venue “The Macbeth” as part of a new music programme called Jack Rocks, which entails a series of live gigs. It is informing the readers of NME know that it is going to be starting from the 15th September 2014. Also if you head to the NME.com/jacksplace you will have a chance to win tickets to be there.
The reason why this advert has been selected for the magazine is because NME along with Spotify are both promoters of the programme. Also the music that will be performed will be of the rock genre.
Analysis of NME front cover
This is NME’s masthead. I would like to create my own version of this type of font and colours used. Although I would like to put my own spin on it.
Although I am not having Alex Turner as the main star of my front cover, I would like to use the same camera techniques such as the same shot type. In this front cover, they have used a medium close up. I will also place the main image in front of the masthead, as shown here.
The main headline uses a quote from the interview with “The Artic Monkeys”. I really think this idea could be used for my magazine front cover because it grabs the readers in to read what’s inside.
The use of cover lines is also a very good convention to have in my new magazine. This will increase the professional look to it.
The main image of “Alex Turner” is positioned in front of the letter “E” on the masthead, which may suggest to the reader that NME want to show Turner’s, importance, popularity and leadership role. The date of the issue is positioned below the strapline “New Musical Express”.
Barcode
The strapline: New Musical Express
Date
Price
Analysis of NME Double Page Spread (DPS)The main image - This is presented over half of the DPS, which suggests that they are passionate and proud to show themselves.
This is known as the “Drop Capital”, which starts off the beginning of an article.
The main heading – This is first thing that will drawn in the reader. This is due to the big, boldness and style of the font.
The page number is clearly shown at the bottom of the right hand page
The pull quote – This increases awareness and interest in the article. This is because the editor has chosen the most interesting quote from the whole interview and made it bigger.
Stand First – This is an introduction to the main article. It gives the reader an idea of what the article is going to be about.
Survey Monkey – Primary Research
I chose to use Survey Monkey as a form of primary research because it is an extremely effective way to
gather information from the public very quickly. When all the data is collected it presents it in graphs,
individual responses and data trends to allow in depth analysis. It helps the management of brands and the
marketing consumers.
Survey Results
From taking the survey, I have gathered lots of feedback from the public to help me to develop and produce my new indie/rock music magazine.
These two pieces of data informs me that the target audience for my magazine is males aged 18 to 24. This is shown through the graph and table that 57.14% of males over 42.86% or females preferred this magazine idea.
Survey Results
This question connotes that the majority of the 14 people I asked preferred the Indie rock genre of music. This shows through the figures in the table and the bar graph, for example 71.43%/10/14 people chose the indie rock genre.
Survey Results
This graph helps establish what masthead name my target audience would prefer for my new music magazine. The results show that “Beats!” is the most popular choice. Showing that 42.86%/ 6/14 people would prefer this name out of the other names such as “Music Matters”, Rock Your Music!”, Plus two suggestion these are : “Bass” and “Rock Your World!”
Survey Results
This question investigated the different possible colour schemes for my magazine. The options consisted of Black and White, Red and White, Red, white and Black and any other suggestions. The most popular colour combination was Red, white and black.
Survey Results
This question investigated how often people would like my magazine to be distributed and sold. The results came to a tie, meaning that there was an equal amount of people who voted for both Weekly and Monthly. This would mean that I would have to decide by the cost, the better way that will increase sales.
Survey Results
The purpose of this question was to find out about the most popular form of marketing for my new magazine. The results denote that advertising through social media websites was the most popular choice and so this is what I am going to do the most.
Survey ResultsThe purpose of this question was to find out what type of information people would want to most like to read in a new indie rock magazine. The most popular choices were interviews with bands/artists and Reviews of tracks and albums.
Survey ResultsThe purpose of this question was to find out what strapline/slogan fitted my magazine the best and what people preferred. The results showed that the most popular choice was ”Discover some fresh new music today!”
Survey Results
This question denotes what the public thinks should be allowed access on the website. The most popular choices was magazine subscriptions and daily news on bands/artists.
Primary Research EvidenceThis image shows evidence of this process of the survey taking place and being completed by potential readers.
Secondary Research- QuestionnairesQuestionnaire Layout
Here is my layout for the questionnaires that I will be giving out to the public to further help me to determine my target audience and what people think about this idea.
Questionnaire ResultsOut of the 10 people I asked:Most common genre:7 males3 femalesThe most common age bracket was:18 – 24 year oldsWhat is the most preferred genre of music?
Music Genre Frequency Most preferred music genre
Indie/Rock 7
Indie/RockPOP 2
HIP POP/ Rap/ RnB 4
Classical 0
Folk 0
Other 2
Questionnaire ResultsMasthead name Frequency Most preferred Masthead name
Music Matters 1
BEATS!BEATS! 6
Rock Your Music 2
Other 2
Colour Scheme Frequency Most preferred colour scheme
Red and White 3 Red, White and BlackBlack and white 1
Red, black and white 4
Other 2
What masthead name would you call a Indie/ Rock Magazine?
What colour scheme for a new Indie Rock magazine do you prefer?
Questionnaire Results
Frequency of distribution of magazine
Frequency Preferred option
Weekly 1 Monthly
Monthly 9
Marketing and Advertising Frequency Preferred Option
Social Media 6
Social MediaTV adverts 1Billboards 0Posters 0Website 1Other 2
How often would you like a new indie rock magazine to be distributed and sold?
Where would you prefer to see the majority of marketing/advertising for a new indie rock magazine?
Questionnaire Results
Information to include in magazine
Frequency Preferred Option
Interviews with bands and artists
5
Interviews with bands and artists
Reviews of tracks and albums
4
Posters of bands and artists 0
Film reviews 1
Other 1
What type of information would you like the indie rock magazine to have?
Questionnaire Results
Strapline Frequency Preferred Strapline
Discover some fresh new music today!
4
Discover some fresh new music today!The best music you will find, is
right inside!3
Come inside to be educated with good quality music!
1
Other 2
Info on the website Frequency Preferred OptionMagazine Subscriptions 6
Magazine Subscriptions
Daily news of bands and artists 0
Introducing new bands and artists
3
Films and music reviews 0
Other 1
If my magazine was to have a strapline, what would it be?
What do you think will be a good to show on the website?
Evidence of Secondary researchQuestionaire
This image shows that this process of the secondary research was taken place and completed. It shows somebody filling out the questionnaire.
Magazine Flat Plan
This is my magazine flat plan, which shows a written plan of everything that I will include in my new magazine and all the most important pages that will be included within it.
Target Readership
After the research stage. I have discovered that the target readership/audience for BEATS music magazine is both male and female aged between 18-24 years.
A – Upper middle class. B – Middle class. C1 – Lower Middle class C2 – Skilled working class. D – Working class. E - Those at the lowest level of subsistence.
The target audience for BEATS! will fall into category D and E due to the fact that they are students or in a low paid job earning minimum wage.
Target Readership
MaleFemale
Age
Under 1818-24 Years25 + years
Target Audience
There are many media theories that help you to group people in terms of their social needs.• Katz’ Uses and Gratifications
• Hartley 7 subjectives
• Maslow’s Hierarchy of needs
When we were researching, it is extremely important to consider all of these above theories.
Katz’ Theory: Uses and Gratifications
The uses and gratifications theory is a way of understanding why and how people react and seek out to fulfil their specific needs. There are many different aspects that a person can react to a specific media product. These are:
• To be informed and educated: You can gain knowledge from a particular media text. In the case of my music magazine, people can learn more about the indie/rock music genre and what type of current bands and artists are in this genre today.
• Personal Identity: Finding similarities and relating someone in the media to someone you personally know. In the case of my music magazine, someone may know and relate themselves or someone they know to a band or artist.
• Integration and Social Interaction: This is when someone can connect or engage with someone in the media. In the case of my music magazine, someone may want to engage or connect with a band or artist.
• Diversion and Entertainment: This is when you start to relax and use a media text to escape from reality. Some people may use a form of media to fill their time or purely for their enjoyment. In the case of my music magazine, some people may want to pick up a copy of BEATS! Magazine and just want to sit back and read it without being disturbed from what is going on around them, they would want to escape from reality to purely enjoy themselves.
Lifestyle and Spending Power
I have also picked up that readers in this target group male and females aged between 18-24 years will not have a lot of money, so pricing my monthly magazine at a low cost i.e. between £1.50 - £2.50 I can also provide a subscription for Beats! for just £20.00 per year.
Hartley’s 7 subjectivities
Hartley’s seven (7) subjectives is a theory, which guides and helps us to group people in terms of the social position.
1. Age 2. Gender 3. Class 4. Ethnicity 5. Self image 6. Nation 7. Family This theory helped me hugely to understand my target audience and what they are about. I used this theory during the primary and secondary research stages i.e. surveys and questionnaires that I had given out to people to find out who would mostly likely read my new magazine.
I had found out that my magazine would target those who are between 18-25 years, unisex, I would be targeting those between the lower to middle class people due to the fact that 18 years old could still well be still in education and don’t have a high income, although they may have a part time job on minimum wage. They will most likely be studying at higher education to be at professional role i.e. doctor, nurse, teacher, business managers and/or lawers.
Maslow’s Hierarchy of needs
This is a theory which suggests that there are 5 stages in peoples lives and each stage show us that we have different motivations which drive us.
Social Climbers- Where the audience are driven to improving their status in society.
Caregivers- Where the audience sympathise with the characters situation.
Explorers – Where the audience is driven by social change.
Survivors- Audience members who want the security and routine of knowing the characters will be ok (For example) or something will be resolved.
My target audience for BEATS Magazine will most likely to be “Caregivers”. This is because they will want to know more about the band or artist that they are interested in.
Draft Interview from my magazine of inspiration – NME.
This is my draft for my double page spread of an exclusive interview with Mr George Ezra. Through researching existing interviews from various sources of evidence such as my magazine of inspiration (NME), other examples from the internet and other magazines and from my own imagination and knowledge of how a magazine interview would appear like, I have produced a detailed realistic interview that will be in my new magazine. This is just a draft, so this is only to guide me when creating the real version. Fonts, images, layout, brand identity or more content will be added to the real version.
Hand-Drawn Drafts of Front cover and DPSWe produced hand drawn drafts of the front cover and DPS for the potential first issue of BEATS! This helped guide me, when it came to producing the real thing. This is just a guide and may change when producing the real thing at a later stage.
Final hand drawn drafts
This is the most updated hand drawn drafts that are going to resemble my final versions, which will be created using Photoshop CS6.
Legal and Ethical Issues
Before producing my new music magazine I need to make sure that I have a deep understanding of “The Editors Code”, which explains in detail of what an editor can and can’t do. An example of this is “All members of the press have a duty to maintain the highest professional standards.”
When advertising my magazine I need to consider my objective and my general goals, the budget (how much it is all going to cost), my target audience, the type of advertising I plan to use, whether it maybe a poster, billboard, TV advert, social media advert and much more.
If I was to use other company logo’s, i.e. Facebook, Twitter, Instagram etc within my magazine in order to advertise my magazine, then I would need to consider asking permission due to Copyright laws. This is because it is against the law if you use somebody’s else’s work, in this case the company’s logo in order to advertise without their consent.
“Sets the benchmark” connotesfor my own magazine that I need to consider that all editorial staff are informed and are aware of the ethical rights and they cannot use anything that is misleading, incorrect or offensive.
The Editors Code
This is “The Editors Code”, that all magazine editors have to fully understand and follow before producing a new magazine. Important areas in particular are
As an editor of a magazine, it is our responsibility that we follow and apply the code to the production of all editorial material in both printed and online versions.
I will do this by making sure that myself and all editorial staff are aware and agree to maintain all laws within the code such as giving out a copy of the code and and sending an email to all staff.
THE EDITORS' CODEAll members of the press have a duty to maintain the highest professional standards. The Code, which includes this preamble and the public interest exceptions below, sets the benchmark for those ethical standards, protecting both the rights of the individual and the public's right to know. It is the cornerstone of the system of self-regulation to which the industry has made a binding commitment.
It is essential that an agreed code be honoured not only to the letter but in the full spirit. It should not be interpreted so narrowly as to compromise its commitment to respect the rights of the individual, nor so broadly that it constitutes an unnecessary interference with freedom of expression or prevents publication in the public interest.
It is the responsibility of editors and publishers to apply the Code to editorial material in both printed and online versions of publications. They should take care to ensure it is observed rigorously by all editorial staff and external contributors, including non-journalists, in printed and online versions of publications.
Editors should co-operate swiftly with the Press Complaints Commission in the resolution of complaints. Any publication judged to have breached the Code must publish the adjudication in full and with due prominence agreed by the Commission's Director, including headline reference to the PCC.
1. Accuracy: The Press must take care not to publish inaccurate, misleading or distorted information, including pictures.
When producing my magazine, I must ensure that I have all relevant and correct information, meaning that I have no false or inaccurate information about people, in this case bands and artists and making sure that the size of the text and images is suitable for my magazine.
2. Privacy: iii) It is unacceptable to photograph individuals in private places without their consent.
In the pre production of my magazine, I need to make sure that when I am taking my images that the venue and the person I am photographing has signed and agreed to this process, if I do not ask permission, this is against the law.
Complaint Procedure
The Press Complaints Commission (PCC) is an independent body, which was set up to deal with complaints about the editorial content in newspapers, magazines and their websites.When making a complaint, the PCC ask you to send a copy of the article in question with a letter or email explaining your concerns, if there is any other documents that will help the PCC to assess the complaint then please send that aswell. The PCC then send you a hard copy of the Code if necessary then they advise you to read the Procedures for the consideration of complaints.
Here are some examples of when people have complained to the PCC:Mr Richard Rawson (also known as 'Fazer') complained to the Press Complaints Commission via Lewis Silkin solicitors that an article headlined 'Exclusive: ‘Fazer cheated on Tulisa with me'' / 'Fazer told me he didn't have a girlfriend - then we kissed', published in Britain's most popular entertainment magazine “Heat” in an issue dated 11-17 February 2012, which raised a breach of Clause 1 (Accuracy) of the Editors' Code of Practice. Ms Cheryl Cole complained to the Press Complaints Commission (through her representatives, Supersonic PR) that an article was incorrect in its assertion that she had decided to move in with fellow musician Will.i.am.To avoid this from happening, editors should always follow the law by not giving any false/misleading information in their written material (magazine and newspaper articles).
The Complaints Procedure (Continued)
The Press Complaints Commission closed on the 8th September 2014 and has been replaced by the Independent Press Standards Organisation (IPSO). Although the PCC is no longer active to report a complaint they are continuing to maintain it to provide a record of their work.
However IPSO handle with complaints about misuse of the Editors code of practice. They operate a new complaints procedure that is designed to achieve a speedy and fair resolution of complaints. IPSO are able to introduce new sanctions, including the ability to determine the nature, extent and placement of corrections, when they are necessary in order to deal with a problem of the editors code
The Complaints Procedure (Continued)1. Initial assessment- Once IPSO have received a complaint we will assess whether it falls within our remit and
whether it raises a possible breach of the Code. If not, the Complaints Officer handling the complaint will write to you to explain the reasons why they are unable to take your concerns forward. You are entitled to request a review of this decision within seven days.
2. Referral to the publication- If the complaint raises a possible breach of the Code, and you have not previously exhausted the publication's own complaints procedure, they will pass on the detail of the complaint to the editor, who should seek to resolve the matter directly with you. If at any time whilst your complaint is with the publication you have any difficulties dealing with the publication directly, you feel that the process has been exhausted, or believe that our earlier involvement is essential, you should contact IPSO. They will be happy to give you informal guidance on your complaint or the Editors' Code of Practice at any time during this period and are here to support you in dealing with the publication. If your complaint is successful then they will continue to research into the complaint further, if you are still willing to that is.
3. The investigation- If your complaint is not dealt with. The publication, the Complaints Committee will write to the editor of the publication to request its response to the complaint, which may include specific questions based on the previous correspondence. It may also ask you to clarify aspects of your complaint, or provide further information to assist its investigation.
4. Adjudication by the Complaints Committee- If your complaint remains unresolved, the complaints committee will decide whether there has been a breach of the editors code. In line
5. Remedies- If the complaint committee determines the code has been breached , then it can require the publication of its upheld adjudication and/or a correction. The nature, extent and placement of corrections and adjudications will be decided upon by the Complaints Committee.
6. Review of the process- If your complaint follows through to steps 2 through 5, but you are unhappy with the process by which the decision of the Complaints Committee was made, you may request a review by the Complaints Reviewer. The Complaints Reviewer post must be filled by an IPSO Board member, and is currently Richard Hill MBE. 7. Complaints which are not pursued- IPSO expects both publications and complainants to cooperate with it in the prompt consideration of complaints. Should we not receive an initial response to correspondence, we will generally contact you with a further request for a reply within a specified time period. If you require further time in which to respond, please write to us as soon as possible explaining why you are unable to reply substantively and when you expect to be in a position to reply. We will seek to accommodate reasonable requests. If we do not receive a substantive reply within the specified period, we may close your complaint as not pursued. Alternatively, the Committee may proceed to consideration of the complaint without the benefit of your comments.8. Unacceptable behaviour by complainants and vexatious complaints - In general, the staff of IPSO's Executive will be accessible and courteous to everyone who comes into contact with us. They understand that in some cases complainants will contact them in highly distressing circumstances, and may need significant support and assistance; we will not normally limit the contact which complainants have with the Executive. However, in a small minority of cases, complainants seek to interact with the Executive in an unacceptable way.IPSO's Regulations make clear that it may reject without further consideration complaints which are vexatious or disproportionate. IPSO interprets this provision to apply both to the nature of the complaint, and to the manner in which it is pursued.IPSO does not expect its staff to tolerate unacceptable behaviour by complainants. Unacceptable behaviour may involve vexatious or disproportionate pursuit of a complaint. It also extends to any other behaviour that, because of its frequency or nature, hinders IPSO's ability to handle complaints effectively, including:using abusive, offensive, aggressive, racist or foul language in conversation or correspondence with staff; harassing, verbally abusing or seeking to intimidate staff; engaging in unreasonably protracted or repetitive communications with staff; attending IPSO's offices and seeking to speak with a member of staff without an appointment;
The Complaints Procedure (Continued)
In order to make a complaint via IPSO, you have to fill in a form, which is in 4 sections. You must be as honest as possible.
The four sections of the form consist of:1. Your complaint2. How the code has been breached?3. About you?4. Review
The reason behind having the complaints form in four sections is because it will help IPSO further understand and breakdown what the complaint is and if it is actually breaching with the Editors Code.
Source: https://www.ipso.co.uk/oxbxApps/app/complaint1.html
ASA- Advertising Standards Association
When advertising in my magazine I must consider many rules in order to abide by the advertising code. These consist of:• Must be responsible.• Compliance: Must not mislead or offend the reader/consumer.• Advertisers must think first what they want to advertise and whether it is suitable
for the target audience of my magazine. For example advertising alcohol to an audience for under 18’s.
Intellectual PropertyEvery social media network have their own rules based on how to use and not to use the brand’s logo. For example You can only use the Facebook ‘f’ logo to refer to:• Your presence on Facebook, such as your Page, timeline, group, app or event• Your implementation of Facebook on your website• Your product’s integration with Facebook, such as ‘For use with Facebook’• Content that originates from Facebook
• You are not allowed to use the Facebook logo to publicize anything other than what is listed above. You also cannot just use the ‘f’ logo by itself. It must be accompanied with a call to action. Examples of proper calls to action include:
Like us on Facebook Follow us on Facebook
Intellectual Property What I need to consider?To be able to use the Facebook logo within my magazine, I would have to request permission by filling out a Brand Permission Request Form. Without filling one of these out, I would be breaking the law.
Source: https://www.facebookbrand.com/request
Intellectual Property What I need to consider?There is no specific form to fill out in order to use the Twitter Logo, however there is a page on their website, which the person using it should follow in order to use the logo for online and static purposes.
There are many guidelines for the correct way to use the logo which state the don'ts of using the twitter logo some of then include; •Don’t rotate the logo, •Don’t add special effects to the logo,•Don’t animate the logo,•And don’t use told versions of the twitter logo.
There are four different formats that the twitter bird logo can be used which are the blue bird on a black background, and white bird on a black background, a blue bird on a white background and white bird on a blue background. For my magazine I have chosen to use the letter ‘T’ which is a blue letter with white stroke effect on a blue background.
Intellectual Property: What I need to consider?
Source: https://about.twitter.com/press/brand-assets
The display guidelines discusses the do’s and don’ts of how to use the twitter logo to promote your twitter account for example; Do type ‘Follow us on Twitter’ follow by your @username when your unable to show the twitter bird. Don’t use any other form of artwork from our site such as the verified badge.
Watermarking
Watermarking is a technique used by photographers when they want to copyright their work when providing online versions of the magazines (websites or mobile apps)
A watermark can be a picture or text based logo and is usually semi-transparent so you can see the image underneath it. The idea is that by using a watermark over your photos, people will not want to save them to their computer and use them elsewhere without your permission.http://www.techopedia.com/definition/24927/digital-watermarking
I am going to consider using watermark in all my photos taken within BEATS magazine. This is so that it will prevent people to use my images that I/myself have taken. It will also help to prevent source and broadcast tracking and hidden communication.
Here is an example of where I have watermarked a photograph that have taken. The link below goes into more detail of how create watermark.https://blog.udemy.com/photoshop-watermark/
Copyright
Copyright is the legal rights given to the owner of their work, which states they are only allowed to give permission of how there work is published and used by other people.
The laws of copyright covers a wide variety of people’s work i.e. copying materials like music, art, drama piece and renting films illegally.
Including the Copyright symbol/logo on my new music magazine will firstly make it look professional and enforce that this is my own work and I have rights against others copying it.Most editors and writers need to understand three types of rights1. First Rights2. All rights3. Reprint rightsWhether the editor is offering First rights or reprint rights, they will show this on the top right hand corner of the first page. If an editor wants to purchase all rights then they will let you know.https://books.google.co.uk/books?id=SHCWDSjWju4C&pg=PA161&lpg=PA161&dq=copyright+symbol+on+magazines&source=bl&ots=R-DK3JPyqp&sig=atNDzBIxJYT_G7Tl1WM7oirJfmw&hl=en&sa=X&ei=l5kvVdfSA4Xnat2dgegI&ved=0CFcQ6AEwCw#v=onepage&q&f=false Above is a link to article which explains where you will find copyright symbol.
Case Study Example 1In 2009, the PCC criticized Woman Magazine for failing to publish a upheld PCC adjudication in full and with due prominence. In this case, the original article had appeared on a double page spread over pages 8 and 9. The publication of the adjudication on page 30 was insufficiently prominent. In addition, the ruling appeared in a smaller typeface than the rest of the page, did not make reference to the PCC in the headline, and had been heavily edited, with around half of it not included. This was unacceptable to the Commission, prompting a further critical adjudication which the magazine then published prominently and in full.
Case Study Example 2In May 2009, Take a Break magazine upheld a rare complain under clause 16 (payment to criminals) of the editors code, which prohibits payments to criminals or their associates, following the complaint.
The magazine published the story of Christine Chivers, who had pleaded guilty to an arson attack on the home of another woman, Christine Wishart. The article was based on information provided by Ms Chivers' daughter, who was paid £1,000, and it included Ms Chivers' claim that, in spite of her plea, she had not carried out the attack. Take a Break argued that it was important to highlight a potential miscarriage of justice.The Commission did not accept the magazine's defence: “It was clear that Ms Chivers' crime had been exploited for money in breach of the Code…” and there was nothing in the article of “sufficient public interest to justify the payment… It did not point to any clear evidence of a miscarriage of justice, and it was not part of a campaign to have the conviction quashed”. While the magazine was not prohibited from publishing Ms Chivers' story, the Commission concluded that “the decision to offer payment was misguided and the editor should have recognised that immediately”.
Conclusion
Overall, in this section I have been able to go into more depth on the planning for my own magazine. I have discussed many factors such as a creating a mind map of the generation of my ideas, this includes masthead names, strapline ideas, genre, colour schemes, frequency, target audience/readership and brand identity. I also created a mood board which included many images of bands and artists, logos, icons, similar magazines within the indie/rock genre. This helped me to see and give me inspiration into what my magazine was going to be like.
Within this section, I sent out a survey via Survey Monkey and also a questionnaire to gather research based on what the public wanted to read. From the research undertaken, I have discovered that my magazine will be called BEATS! It will be within the indie rock genre similar to NME. The target audience will be male and females aged between 18-24.
