OCR – Level 3 Cambridge Introductory Diploma in

Media

Unit 13: Planning and Pitching a Print based Media

Product P2 Evidence

Name: Morgan PearsonCandidate Number: 2110Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

Set Brief - Print

Project/Brief –

Music Magazine & Promotion

Idea Generation

Content• Slide 4 - Summary of Ideas• Slide 5 – Masthead – name ideas• Slide 6 – Font• Slide 7 – target audience – Hartley’s 7• Slide 8 – target audience – Katz’ theory• Slide 9 – target audience – Maslow’s hierarchy• Slide 10 – target audience continued • Slide 11 – mood board 1• Slide 12 – mood board 1 – conclusion • Slide 13 – mind map 1• Slide 14 – mood board 2• Slide 15 – mood board 2 - conclusion• Slide 16 - mind map 2• Slide 17 - mind map conclusion • Slide 18 – Hand Drawn front cover 1• Slide 19 – Front cover analysis 1• Slide 20 – Layout comparison • Slide 21 – Graphic layout – front cover

• Slide 22 – Hand drawn double page spread • Slide 23 – Double page spread 1• Slide 24 – Hand drawn front cover 2• Slide 25 – front cover analysis 2• Slide 26 – Double page spread 2• Slide 27 – Double page spread analysis 2• Slide 28 – Graphic layout Double page spread• Slide 29 – Conclusion

Summary of IdeasGenre – The genre that my magazine is going to be is dance and clubbing. The magazine will cover Music festivals and reviews from artists much like Mixmag who have a section in every magazine which is around 6 pages just for the artist on their front cover.

Format –The size of the magazine is going to be A4 which have the dimensions of 210mm x 297mm. This is the sizing of a the common magazine so I will be doing the same. The colours I will be using are going to be a; a light pink, black and white as they all contrast with each other and stand out well next to each other. These colour will stand out a lot compared to other magazines but will not be over powering. The Idea is for the colours are to connote relaxation and will be less dark and intense like tillate magazine who usually use a dark images with lots of bright lights.

Masthead – Names ideas• House• BASS• Jump• Lasers• Beats• Anarchy

• Techno• Basic• Neon• Dark techno• Wide awake• Digital disorder• Blackout

I am going to use bass and Jump as my temporary ideas to use as a masthead.

FontMasthead – I may to be using a similar font to ‘Cubic’ , from http://www.dafont.com/cubic.font , for my masthead as it stands out a lot compared to the normal block text. It looks like it is made out of hexagons, which connotes my magazine as being controversial and unique.I might also use the front ‘Hyperspace’, from http://www.dafont.com/search.php?q=hyperspace , for a masthead or as a strapline in the magazines front cover. This cover also has a more unique look but also a more techno appearance which relates with my genre of music. Another Font I may use for titles might be ‘ Digital anarchy’, from http://www.dafont.com/search.php?q=digital+anarchy , which connotes a night club scene. It also has a paint splat look to it which also gives the feeling to it.

Target Audience – Hartley’s 7 subjectivities

My target audience based on Hartley’s 7 subjectivities will be on an age range between 18 – 25. This is because the content will contain information about clubs which only 18+ are allowed into. So younger people shouldn’t be reading about this as they would be too young to entre any of these clubs. However, it could be seen as rebellious as to read these magazines as whoever reading it will seem more adult and older as they want to keep informed about clubs even though they won’t be allowed in. The socio-economic needs of the audience are stereotypically going to be C2, D and E because no one who is 18-25 will not have a status high enough to be in the other categories as any jobs/ careers after C2 are usually jobs which takes a lot of years of work to get. Therefore these demographics are likely to be “free spirited” and able to identify with the magazine.

Katz’ theory Uses and Gratification According to Katz’ theory my magazine audience will want to be informed and educated about what new information there is in the dance and clubbing music genre which will include information about festivals, top of the charts and artist information. The audience will be able to personally identify with issues being addresses in the magazine as my target audience will have there own view and opinions about different topics as they have a keen interest in the topics discussed. They can do this by using social media like: Facebook and twitter to post their own thoughts and concerns onto their front page for everyone else who follows them can see. Also there are chatrooms on the internet where people can talk to each other about the issues mentioned in the magazine and debate with together. An example of a website like this would be: reddit. This is what the audience is looking for in content in my magazine.

Maslow’s hierarchy Of Needs

Also according to Maslow’s hierarchy of needs my target audience are ‘social climbers’ and ‘explorers’. As the ‘explorers’ are heavily influenced by social change such as new celebrities in what they do and what new trends there are and how can they get involved for example in fashion. Also, so ‘social climbers’ they are materialistically driven by what other people have such as; money, cars and houses. They want to see what other people have and they actually want it for themselves.

Target audience continued

Although my target audience has a very low spending power as they are according to demographics are in the E categories which means they don’t earn a lot of money as they are either unemployed or students who earn almost nothing. This means their life style choices are going to be for the cheapest things and they can’t afford to but expensive things as they are usually saving money. However, as being a in the E demographics category especially students will want to know a lot about clubs and festivals as that is what they value and want to spend their money on.

Mood Board 1

Mood Board - Conclusion

• The speakers are on my mood board because they represent clubbing and they connote music especially being loud as they are at clubs or festivals.

• The union jack and American flag are on my mood board as they connote pride in something and as music is a big part of my readerships lives I need to replicate pride in my music genre some how.

• The two smiley faces on the mood board are to connote and inspire my magazines to be happy but also a bit rebellious at times shown my the face at the top.

Mind map 1

Masthead

LOUD

Colour scheme

Release date

Target audience

Brand Identity

LOUD connotes the atmosphere at a club or a festival. It also signifies the magazine being in your face and stands out. The magazine will then be very colourful so it will attract more attention on the shelf.

The magazine will have a black and green colour scheme. This is so it can connote a clubs vide and also it should also imitate the glowing in the dark like glow sticks.

The magazine will released on the Tuesday of every month so it doesn’t have to compete with other magazines in the same genre.

The target audience for this magazine will be between 16 – 23 males and females. This also according to socio-economics they are in the categories of E and C2.

Image to be taken

The main image I am going to take for this front cover is going to be someone who is looking at the computer and is wearing big headphones on. This is so they look like they making music. The shot type is going to be taken from behind the model so that you can see what's on the screen and it also looks like you are just peaking into his personal life.

This magazine cover will use the font ‘Digital anarchy’ as its headline. The editor of the magazine will stay the same so that the magazine stays consistent.

Mood board 2

Mood Board - Conclusion

• The pink and blue stripes and swirls on the mood board connote lights which can be similar to the ones at night clubs or festival lights.

• The swimming pool is their represent the feeling of summer. The water connotes the feeling of weightlessness which is like being relaxed which is what I want this magazine to connote.

• The paint splatters and explosion are their to connote how bright the magazine is.

The front I am going to use is called ‘Hyperspace’ this is going to be used for the front cover and it will also be next to the page number on every page. Also in the corners of the page this is where the logo will go onto its own.

The social media links will only be on the front cover near to the barcode and only there so it doesn’t get in the way.

Mind map 2

Ideas

Jump

The verbal code ‘Jump’ connotes a party or clubbing like atmosphere and vide. This will be a good masthead as it directed to the target audience as being some of their values in a magazine. Also the masthead will be the first thing people will reader a attract the attentions of people who like a party atmosphere.

The colour scheme I am going to use is blue, white and pink. These colours are supposed to connote summer and the feeling of a long break to relax with friends. Blue connotes the summer Sky and the pink flower in a field which will hopefully interest more female readers if pink is also included, instead of excluding them. Flowers are at festivals during the summer so show also connote that vide and feeling.

Colour Scheme

Masthead

Brand identity

Magazine release dates

Target audience

My magazine will be released on a monthly bases to compete with other similar magazine genres such as; Mixmag, tillate and street cred

The target audience will be young males and females between the ages of 18 – 25 and in the socio-economics my target audience will be in the category of; E,D and C2.

Main image

The main image on the front cover is going to be someone with an emotionless face looking into the distance. This connotes how the magazine is seen as cool as the model on the front is thoughtful and not interested in the camera

Final Mind Map

Ideas

Masthead names

LOUDHouse

Jump

This could connote a festival. Club or gigs vide which also relates to the genre of music

House is a sub-genre in the clubbing and dance music genre. This would relate to a more niece market.

This could connote the feelings in a club or festival.

Colour scheme

Black and green colours might make the magazine look more like a festival experience.

Pink, black and white. This is similar to a Mixmag magazine style.

Target AudienceThe target audience will be between 16 – 25. So the magazines are aimed to young adults who are likely to want to know more about clubbing and music festivals. Over all the socio-economics will be in the range of; E, C2 and C1.

Magazine influences

Hand drawn front cover 1Strapline

Masthead

Barcode

Cover stories

Other stories

Hand drawn Magazine of inspiration

Front cover analysis 1Similarities Differences

Both magazines have a similar layout where the; strapline, masthead and cover story are positioned This is because in Mixmag magazine they have a consistent layout which I want to replicate in my own magazine. Also as my magazine is going to compete with Mixmag I want to make my magazine similar to theirs as they are already very popular and hopeful I will take some of their readers

The barcode is in a different position as I personally think it is better in the bottom left compared to the bottom right. This is because it doesn’t over complicate the other stories part of the page and distract the reader from the important information which could make them decide to purchase the magazine.

The colour scheme for ‘Jump’ is also going to be similar to the magazine of inspiration as they both convey a light hearted mood as the colours used are bright.

The persons figure and shot type is also slightly different it is in the same place although the model is going to have a different pose according to which magazine it is and what the mood of the front cover is trying to portray. Their clothing is also going to be different as I want a more summer look and vide to my magazine front cover so they will wear short and a t-shirt.

The other stories section of the front cover are going to be over the main image of the artist so when the readers look at the main image they will also read the information about the other stories.

My Font styles will be different as I want to establish my own font and not copy the already well known Mixmag font of being Bold. I am going to have thinner font to make my magazine look more modern and new compared to mix mag as they are a competitor.

Layout comparison Strapline

Masthead

Image of artist

I am going to have the similar positions of the strapline, masthead and image. Although the strapline and masthead are going to be a different font as they will be thinner to look more modern and new. The image will have a different type of shot more to the side of the person and they will be wearing different clothes like shorts and t-shirt. The colour scheme is also going to be similar as it is to convey a more light hearted and happy side.

Graphic layouts – Front Cover

MastheadStrapline

JulioBashmore

PlusCover Stories

Barcode

Hand drawn double page spread 1

Artists name

Title

Big imageSmaller image

text

Hand drawn draft

Magazine of inspirationQuote

Difference in questions and Answers

Stand first

Drop capital

Double page analysis 1Similarities Differences

Both magazines have a large image covering up the whole of the second page. This connotes the importance of the artist and it is more interesting for the reader to look at this compared to just blocks of text.

Both magazine include the artist name and has a title to the interview. Although the magazine of inspiration has these two mixed together whereas in my draft I have put them on their own and separate as it is easier for the reader to know what the page is about and who is included in its content. I think this is better than merging the two into a sentence as a title.

Both of the magazines also have a quotes from the artist which is exclusive to this magazine. They have done this to interest the reader more into reading the interview and they can also take something from their word of inspiration.

Also the smaller image I have changed the position compared to the magazine of inspiration as that magazine has the image in the middle which I think distracts the reader from the content. I have placed my drafts smaller image on the bottom right as it is away from the text but also near the bigger image so when the reader looks at the page they will see both images at once and won’t get distracted while reading. The titles font style in the magazine of inspiration is all underlined and in italics. I don’t want this in my magazine as it is too complex to look at and I want my magazine to be simple and relaxing to read.

Hand drawn front cover 2

Masthead

Headline

Main image

Cover stories

Other stories

Barcode

Pug

Front cover analysis 2Similarities Differences

Both magazines both have a very similar layout with the positioning of the; masthead, headline, image position, cover stories and barcode although will have differences about them including font and style.

Although my colour scheme is going to be different as it is going to have a black or dark background with a neon colour as the text colour style.

I have also chosen for my artist to be on the left side of the magazine as by taking up most of the magazine front cove then it not only connotes his importance but also is what the reader will see the most of and first. So hopeful the reader should see a popular artist on the shelves and what to read it.

Also the pug which is on the front cover isn’t going to be in the corner on its own but with the other text so the reader is more likely to read it with the other text. Also the promotion id going to be for a free CD of the artist which is featured on the front of the magazine so those who like his music will be very tempted to purchase the magazine.

Also the cover stories are going to be in the same position as if they are on the side of the magazine they will not interrupt the main image by overlapping it although they will be next to the image so will get attention from the reader when they see the main image.

I have also made the cover stories wider than the magazine of inspiration as I can fit more text in and it will be clearer and easier to read. I think that the magazine of inspirations cover stories are too thin and you can’t read them.

Double page spread 2Big image

Three smaller images

Block of text

Quote

Smaller image

Drop capital

Stand First

Double page spread 2 analysisSimilarities Differences

I have chose to draft a similar page as the magazine of inspiration. I have chose to have one big image taking up half the page and three smaller images filling up the rest of the space. I have done this because not only is their more images too look at but they can also tell a story like a party or what the artist does in their spare time.

I haven’t used a quote from the artist in my draft as I think is spoils the images on the page by blocking some of the image out.

I have also drafted the interview of the artist to just be in a big block although as it is only a draft I may change this to make it clearer where the question and answers are.

I also haven’t include another smaller image where the block of text is as I think that there are already enough images on the two pages and I just interrupts the interview with a distraction.

I have also used the same start to my interview as the magazine of inspirations as the big text stands out more and connotes the artist of being big, popular and loud. Although if my artist isn’t like this then I will chose another font style which connotes their personality.

On my draft have haven't included a quote fro the artist as I think the all of the information in the interview already. Also this means that the quote doesn’t overlap the images so the readers can see more of the image of the artist.

Graphic Layout – Double Page spread

Carl Coxs

Pull quote

Section Divider

Header

2nd Photo

ConclusionTo conclude the two ideas for my magazine cover are either going to be BASS or Jump. The two are going to be different as Jump gives a more light hearted mood and isn’t as dark as BASS. Jump has bright and light colours and gives off a light hearted vide and it is more relaxed than BASS. BASS is going to be darker in colour and is more active and interested in clubbing whereas Jump is going to be more focused on artists and other festivals.