UNIT 30 LO2

THOMAS MCENANEY – 4096

Unit 30 LO2

Inspiration

The inspiration behind my new magazine I am going to produce is an Indie/rock upcoming artist and bands and I have gained inspiration from reading magazines such as Q and NME. I have chosen this genre of music because I have a strong passion about finding new and upcoming bands in the indie rock genre.

By creating this magazine I hope to gain their band identity and help find and expose them to new potential listeners who may not know who they are before reading my magazine.

I want to help these indie rock bands grow because I know just how hard it can be to get media attention to help them make new records and albums.

For year one I am going o start in London and by issue 12 of 2015 I hope to have target audience reaching Scotland and in the next three years improving on the sales each month and become a market leader in the indie/rock monthly music magazine.

Font Styles

Mind Map

Colour Scheme

Price

£1

£1.50

£1.75

£2.50

£3.00

Mas

thea

d

Idea

s

Medium Close up

Weekly-The magazine will be produced and distributed all in one week with the latest news and gigs

Monthly- A larger magazine with information and articles from the previous month and upcoming months gigs/festivals

Genre

Bands such as the Arctic Monkeys and Kasabian all started with out any help apart from the support of online videos and magazine coverage.

The genre of Indie rock connotes extremely diverse, with sub-genres that include indie pop, jangle pop and lo-fi, among others.

Because Indie rock is a very niche genre and market to promote it can be very competitive with other magazines such as NME and Q but with my magazine. I will not be focusing on the mainstream indie rock bands and more about those who are just finding their feet in the business.

Style

The colour scheme I am going to use for the front cover of my magazine will be white and red with a blue background with a red text headline on the top of the page.

Following on for the double page spread I am going to use white as the background colour and black as the text. I have selected these colours because ‘repeat’ (Steve Neale – 1980) as it is used in NME and they have been successful for many years. To replicate the same colour schemes in NME and my magazine I am going to use the ‘eye dropper’ tool in adobe Photoshop to get this perfect match to fit my magazine style.

Layout

Instantly by looking at these two magazines of inspiration from a similar genre of music I have established that they both se mid shots as the front cover picture and a large picture size. I will ‘repeat’ this shot type to replicate the power and size of the artist or band on the front cover of the magazine

By using a mid shot you are able to look at the clothes they are wearing and already stereotype them into a genre of music which they will be associated with and with my magazine I want a potential buyer to look at my magazine that it is an Indie rock music magazine

From analysing both main headlines I would prefer mine to be more of like the Kerrang magazine because it is a lot brighter and sands out to the reader immediately about what the main story in the magazine will be about

Strapline

‘New music discovered’The denotation of my strapline is ‘new music

discovered’ connotes that we have a passion for “Discovering” new indie music in the U.K. by having this strapline it grab the attention of the readers and potential buyers looking to buy a magazine illustrates what my magazine is about. Therefore this will hopefully increase sales and brand popularity of my new music magazine.

Layout

The double page spread of Kerrang Is similar to NME because as they both look into the similar genres of music they will often take similar ideas from one another i.e. medium shot and colour styles. I believe that medium shots is the best shot type you can have on a magazine double page spread because the leaders of indie/rock magazines all have them as their shot type for double page spreads. It biggest appeal would be because it allows the reader to see what they look like close up and what they also like to wear at the same time.

By using one of the most unique quotes the band artist used from the interview is often used to grab the attention of the reader and see why and where they said this in the interview. This has been a popular way of editing used by major magazine double page spreads because it establishes whether the interview was taken seriously by the artists or interviewer or whether it was fun and would make a good read to see what their childhood was like or what life is like on the road.

Mood Board – Conclusion

The reason I have chosen The colours that I will use in my magazine will hold consistent of red white and the image background as it is for my front cover of the magazine. I will have red text for the headline which will be on the top of the page and spread across the middle of the page. Hopefully when my magazine becomes more popular I will be able to cover some of the masthead like Kerrang and NME do. Red- It is associated with energy, power, determination as well as passion, desire, and love.

White- It is associated with purity which is what Shutters want to be as we produce an honest interview in our magazine with hard working musicians to get there story across.

Magazine Flat Plan

CONTENTS

LetterOfTheWeek

Nokia phone advert

20 new tracks of the month

DPS FESTIVAL DRUGS

FESTIVAL ESSENTIALS

VODAFONE ADVERT

VACCINES INTERVIEW

Rock n Roll ESTATES

Johnny Lloyd Interview

In the studio this week

Anatomy of an album

OFFICIAL RECORDS MONTHLY CHARTS

SURE FOR MEN ADVERT

SOUNDTRACK OF MY LIFE

BAND OF THE MONTH

Magazine Flat Plan

PHOTOGRPAHY FROM GIGS

RECORD OF THE MONTH

LABEL OF THE MONTH

ALT J INTERVIEW

ALT-J TICKET PROMOTION

LOREAL ADVERT

CIRCA WAVES INTERVIEW

NEWS OF THE MOTNH

ALBUM OF THE MONTH

5 ALBUMS REVIEWED

PHILLIPS RAZOR ADVERT

RECENTLY RATED FROM SHUTTERS

READING AND LEEDS PROMTION ADVERT

GIG OF THE MOTNH

UPCOMING GIGS

TWO DOOR CINEMA CLUB ADVERT

LIVE GIG REVIEWS

COURTEENERS INTERVIEW

CHVCRCHES INTERVIEW

Magazine Flat Plan

GIGS AND TOUR ADVERTS

XFM RADIO ADVERTISEMENT

SHUTTERS SUBSCRIPTION

LATEST GIGS AND FESTIVAL TICKETS ON SALE

5 FREE DOWNLOADS

TOP SOUNDLOUD MUSICIANS

CROSS WORD

LATEST MUSIC QUIZ

THIS MONTH IN…(2001)

SOUNDCLOOUD ADVERT

THE KILLERS DPS INTERVIEW

2014 Festival review




ARTIC MONKEYS ALBUM ADVERT

Magazine Flat Plan

JACK DANIELS ADVERT

I LOVE MUSIC BECAUSE…

ARTIST V THE FANS QUIZ

TOP5 ALBUMS OF THE CENTURY

FESTIVAL ESSENTIALS FOR THIS SUMMER

THE KILLERS TOUR ADVERT

IMAGES FROM THE MONTHS GIGS

WHO TO LOOK OUT FOR AT G.BURY

RISING MUSICIANS THIS SUMMER

NEXT MONTHS ISSUECONTENTS

PHILIPS RZOR ADVERT

MONSTR HEADPHONES ADVERT

THE XX INTERVIEW

WOLF ALICE INTERVIEW

XFM PRESENTS RADIO ADVERT

Masthead

My magazine is called Shutters this has been inspired by market research I carried out in my LO2 presentation as it was the most popular name chosen by the audience.

I believe the best font style for my magazine will be Lemon milk from dafonts.com because it is very similar to the style of NME my magazine of inspiration and carries through the similar genre of the new indie different looking text which my magazine focuses on (New music from indie bands and artists)

Target Readership

Katz Uses & Gratifications With the magazine I will be creating I am looking to:Inform and Educate- This is because when you read

my magazine you are able to inform and educate yourself with information you will not find in any other magazine with the exclusive interviews.

Personal Identity- Furthermore you are able to relate and replicate your role models behaviour and interests to the band/artist.

Entertainment- Finally the readers will be able to escape and relax when reading my magazine as well as emotional release

Target Readership

Maslow’s Hierarchy of Needs This is the idea that individuals are motivated by

certain unfulfilled needs the most of basic which must be satisfied before more complex ones can be achieved.

1. Self Actualisation This is the highest of his theory and it is that the

individual believes they are able to become what they want to however cannot be achieved without the needs lower in his hierarchy of needs. When consumers are reading my magazine I want them to feel like they are able to achieve what they want by reading about their role models and favourite artists.

http://www.simplypsychology.org/maslow.html

Target Readership

Maslow’s Hierarchy of Needs 2. Love and Belonging Once the physical survival and safety needs

are being commonly met, a need for love, affection and belonging begins to arise. My magazine looks to create this love and sense of belonging to the readers and will look to keep on creating content in which readers keep the same love and passion they had the first time they read the magazine.

Target Readership

3. Safety Needs This is the second level of Maslow's

hierarchy of needs. Some of the safety needs include, Finding a job, financial security, health and wellness.

When my readers purchase the magazine I want them to feel safe and secure that they are reading the latest and most reliable news so then this leads them to purchasing the magazine every month as they feel secure and can then move into the third tier of Maslow's hierarchy of needs.

Target Readership

Socio-Economic NeedsIn recent years there has been an increase of adults

who fall into the A,B and C1 Socio economic group which means that the spending power of a growing audience is getting larger meaning that potentially my magazine is going to grow faster than first anticipated with this research. I researched this from (Source at the bottom of the page) Over 60% of readers are from the ABC1 band of demographic 70% Of the readers are aged 15 to 34.

Source: http://www.abc1demographic.co.uk/

Target Readership

PsychographicsThere are 7 seven psychographic groups these are

resigned, Struggler, Mainstreamer, Aspirer, Succeeder, Explorer and Reformer.

For a typical Indie/Rock magazine like my inspirations they will focus on two of these groups more than the other 5 these, Aspirer and explorer. Firstly the explorers are energetic and still trying to establish themselves in the music industry by having to over come challenges such as touring the country and areas they have never been to gain an audience following and improve their popularity.

From this research it shows that I should be aiming my magazine to a more male dominated audience. These results are not surprising as from my research into NME on the national readership website it shows that 71% of the readers are male

http://www.nrs.co.uk/downloads/infographic-slides/feb2015/mobile/market_total_summary.pptx

Following on my magazine is following very similar trends to NME and the statistics on the national readership survey. Everyone who answered my survey were under the age of 35 and only 32% of readers for NME are over the age of 35.

For my magazine I need to keep the colours appealing to this target age group and keep on top of the magazines visual appeal because often people judge a magazine by its image.

From this primary research I can now establish that my double page spreads should consist of celebrity interview with bands and artists. With over 90% of my survey wanting to have exclusive interviews and gossip to keep up to date with the latest news with their favourite bands/artists.

I have compiled these two questions together because it shows a real contrast on what is happening on how often they want the magazine to be published but it also shows how frequent they buy a hardback copy. From my research it shows that they want the magazine to be published every week however they only buy hardback copies once a month. From looking at this information and competitors like NME who produce magazines weekly I am going to make my magazine monthly to avoid competition with the market leader and try to persuade them to buy my magazine once a month.

Now that I have established that the magazine will be produced monthly.

I have to find out on what price to use for my magazine when it is produced monthly. From my research I have found out that 60% of my readership would pay £2.50 for a magazine every two weeks.

However for a monthly magazine magazines such as

From this question it shows that the population of my questionnaire are more interested Pop rock and RnB compared to Indie music on which my magazine will be about. From this research I have already found out that my market is already in a niche where we I will find it difficult in how many copies of the issue I should produce on a monthly scale and find out the demand for the magazine.

It is clear to see that from this question the most popular form of social media to reach my audience would be Facebook with over 53.85% using it as its first platform. However this will not stop me from making a twitter page to attract my magazine to readers and potential readers with re tweets and favourites.

Primary Research

I chose this form of primary research because it allows the marketing organization to address issues specific to my own situation. Primary research is designed to allow me collect the information that I want to know and report it in ways that benefit the magazine.

Furthermore it also enables myself to have a higher level of control over how the information is collected at a very low level cost effective way.

Second source of primary research

Questionnaire Completion Evidence

Questionnaire analysis

Question 1From this research it

supports the first questionnaire I sent out via survey monkey and shows that my target readership is likely to be more male dominated compared to females who are only 34% in this question.


Question 2

From this research I have found out that the majority of my readership are under the age of 18 so I have to make the colour schemes fit in with the age group. I will try and engage the content of the magazine to the readers.

Age

Under 1818-2425-3435-44Over 45


What content do you want in the maga-

zine?Celebrity interviewsGossip coloumnFestival guidesUpcoming gigs

Question 3

Following on from the previous question I have established that they want to have a mixture of each topics such as festival guides and celebrity interviews with bands and artists


Question 4

From this question I have noticed that the majority of the people who I questioned would like the magazine to be published fortnightly as appose to having a monthly magazine and a weekly magazine.

Magazine frequency

Once a weekOnce a monthEvery fortnight


Question 5 Hardback copy or

online?

HardbackOnline

The final question of my magazine was to evaluate whether my reader would prefer the magazine to be on a digital based platform or a hardback copy of the magazine. Form this I can see that over 60% of my audience want the magazine to be in hardback compared to online which means I will put more emphasis on advertising the hardback issues compared to our digital magazine

How will SHUTTERS appeal to the readership?

I will try and captivate my audience by giving them content they want to see in the magazine from my primary research I have found out that the most popular topics they want to read about.

These are:Celebrity Interviews Up coming eventsFestival guides

By including these topics they want to read about I am hoping that it will help further their knowledge about what life is like for a musician through my interviews what to expect and who to go and see at festivals and some new indie bands who are touring at that moment and should go and see.

Age & Gender

From looking at my research in LO1 I established that the bulk of the target audience and readers for NME are aged 15 to 34 with 71% of the readers at this age.

Following on from the analysis of my questionnaire from survey monkey I also established that this was the case.

Linking to Hartley's seven subjectivities it is what that person does to put them it that social environment this can be because they share a passion for the same music, a similar class in the socio economic group of band A to C1 and finally the age group these readers are most likely to share hobbies interests and might even have a similar aim and needs in life.

Subscriptions

For my magazine I will be offering a discount to anyone who signs up for 12 months of the magazine with a 10% discount every issue. With exclusive posters and other gifts alongside the magazine in the parcel which you would not be able to buy in any high-street store or newsagent.

I will be hoping to create some form of synergy with websites such as greatmagazines.co.uk isubscribe.co.uk and magazinesdirect.co.uk as these are the leaders on magazine subscription companies.

Plan for Images

Magazine planning week 1




Spending power

For my magazine to compete with competitors such as NME and Q I will have to make sure that the price is lower so that it can attract the readers from the social class of C2-E as well as having advertisements and content to attract the stereotypical reader from A-C1. The reason that the readership figures for NME and Q are higher for readers from A-C1 is because they have the disposal income they can spend on a weekly magazine costing £2.30. I will be looking to sell my magazine at a price of £1.90 when the magazine initially launches

Budget- Staff Wages

• Magazine Journalist x3- £15,000-£26000 • Editorial Assistants x2- £15,000-£23,500• Sub-Editor x2-£20,000-£23,000• Associate editors x2- £24,000-£26,000• Chief Editor x1- £23,600- £28,000• Designers x2-£19,000-£25,000• Creative Director x1-£29,000-£37,000• Publisher x1-£32,000-£35,000

Sourchttp://www.payscale.com/research/UK/Job=Creative_Director/Salary

£429,600-£618,500The staff that will be hired will be paid on their experience level

• Marketing Managers x2- £27,000-34,500• Publishing Rights Manager x1- £30,000-£48,000• Copy Rights director x1- £40,000-£50,000• Print Production Planner x1-£20,000-£44,000

Total start-up and equipment costs = £304458

Start-up Costs

Start-up & Equipment costs Apple Macbook pro x20= £39,980 One off

payment£2128 per year for 20 employeesOffice space to rent for 1 year = £262,350

Total start-up and equipment costs = £304458

Budget Summary

To cover the costs of my magazine I have to make sure that I have adverts but do not want to put too many adverts in the magazine because it can often put readers off with too many. I think that 10 adverts throughout the magazine will be enough. From my research I have found out that this is how Bauer media have set there prices:For year one I will be putting a 5% discount on the cost compared to Bauer media to try and attract potential buyers for the available spaces. I will have 6 full page advertisements costing £8034.4 per page 6 advertisements= £48,205.8Finally I will have 3 Double Page Spreads bringing an income of £48,336In total for 12 months of advertising income will add up to £1.158501.6Subscription Income

Income

The second source of income will be through selling magazine subscriptions there will be three options available 6 months and 12 months and 2 yearsI have been inspired to do this by researching into other competitors such as NME. They offer a quarter 1 year and 2 year subscription as they are a weekly magazine For my prices I will be lowering the price to £3 from £3.50 per magazine or subscribers when they join they will receive a welcome pack as well as some exclusive promotions for subscribing to the magazine

Advertising

With information sourced from (http://www.mediauk.com/magazines/36168/nme/readership-figures) I have found out that 65% of the readers for NME are male and by reading numerous issues of the magazine I have noticed trends of the advertisements are aimed more at the male audience by having adverts such as Philips razors and L'Oreal for men shower gel.

http://www.mediauk.com/magazines/36168/nme/readership-figures



Promotion for the Magazine

Above the line Promotion As an Indie/rock magazine I will be using the

appropriate audience and I believe by selecting the right times and platforms to advertise it can potentially help my readership grow immediately for this I will be looking to advertise my magazine on the radio with a 30 second section on XFM London as this is where we are starting to sell the magazine £650 (London)

Following on I will be using is Internet pay per click advertisement because it is an ever growing way of seeing advertisement so there is an endless amount of people who will see it and can be low cost as it is £0.03 per click with Google.

Promotion for the Magazine

Below the line PromotionI will be looking to hire staff to hand-out

flyers and promotions to people outside gig venues and events to promote the launch of the magazine. This method of promotion is called exterior location marketing and by using this simple yet effective method and selecting the right events and gigs to hand out the promotions to it can potentially bring the business more income with new readers and mouth of word.

Legal & Ethical Issues

CopyrightBefore producing a magazine I will need to be aware

of the laws which are put in place to make sure that you need to be able to be sure that you have contacted companies and requested there acceptance to use their logo’s or images from a specific website/page to use in the magazine I will be publishing.

Following on another law is that you need to be able to show proof of your receiving a letter from the company to use their logo so that you are not in trouble for copyright laws and if you have proof of the acceptance then you can use that logo in the magazine.

http://elliotmedia.wikispaces.com/Legal+and+Ethical+Issues


Contract ChallengesContract challenges are a set of legal challenges

which stand up from the contracts and licensing law. First of all if the company has to allow you to use their logo or specific image, you have to go through a set of stages of contract signing. This is because once you sign the contract you are under control by the company and cannot go back so therefore if you decide to plagiarise without consent then you can be in trouble with the press complaints office and could be taken to court.


Privacy i) Everyone is entitled to respect for his or her private and family life,

home, health and correspondence, including digital communications. This is important because it makes sure that there is no information about a celebrity or anyone's health which they do not wish to share with anyone because it is a private matter they want to deal with themselves and should never be published online or in a hardback copy of a magazine.

ii) Editors will be expected to justify intrusions into any individual's private life without consent. Account will be taken of the complainant's own public disclosures of information.

iii) It is unacceptable to photograph individuals in private places without

their consent.

Sourced from:( http://www.pcc.org.uk/cop/practice.html)

By setting the benchmark it allows me to think about ideas such as to what you need to follow from copyright of any company logo to advert or image and to protect personal information, by setting this benchmark it makes sure that every magazine stays professional and reliable

For my magazine I need to consider what parts of my magazine need to be under the control of copyright and privacy . So in my scenario for copyright I will need to protect my logo and ,masthead name and the adverts which are in my magazine so that no plagiarism occurs about my work or the advertisers. For privacy I need to take care that I protect the email accounts of those who email us any stories or gossip they have from the music world and want to share in our magazine as from this email it could lead to social media threats and can often be tracked down to where that person lives which can put them in danger depending on what they write about.

Legal and Ethical Issues

Information Sourced from: http://www.mbbp.com/resources/iptech/publishing_legal.html

IP = Intellectual Property

For my magazine I will hire an external company to protect my IP as it very secure and protects any business or individual for misusing my magazine brand name or image. The company I have been looking into to protect my IP is Innovate product design who are a UK based business with easy contact links with no time difference difficulties with some other patents I was looking at in the USA.

You are allowed to download many Facebook badges and icons to use for magazines however they have set out Do's and Don'ts of their badges and logo. These are:

Do’s Capitalize the word “Facebook”, except when it’s part of a web address Display the word “Facebook” in the same font size and style as the content

surrounding it

Don'ts Use the Facebook logo in place of the word “Facebook” Pluralize the Facebook trademark, use it as a verb or abbreviate it

Sourced from: https://en-gb.facebook.com/help/399224883474207/

Copyright Logo – ©

To copyright my magazines name I have to purchase a copyright registration through a company who offer the certificate of copyright so I am able to put this on my magazine and therefore stops other people and businesses from using any of my content or name.

Copyright Logo – ©

Following on here is an example of a registration you will need to complete to make sure that the magazine is copyrighted. This is also a helpful website as they have an interactive service where you can ask questions with an immediate response

ASA (Advertising Standards Association)

The ASA have very clear codes they have and must be followed by every business wishing to advertise any product or service. There are 22 codes to follow however the codes that I could potentially be affected by are when producing my magazine:

1. Misleading advertising - A key and extensive section of the Code, containing rules such as substantiation pricing; the use of the word ‘free’; availability of products, comparisons, testimonials and more.

2. Privacy Rules- This is about depicting members of the public; referring to people with a public profile; implying endorsement

3. Sales promotions - An important section about promotions (e.g. competitions, prize draws, instant wins, front page flashes, charity promotions etc) and incentive schemes

Legal and Ethical Issues Continued

Please see the blog page

Hand drawn Drafts Front Cover

The masthead for my magazine will be SHUTTERS and will be in the Lemon Milk font style I am going to make the font colour white as it follows the house style of magazines of inspiration like Q and NME

The puff promotion I have included on the front cover shows that you have a chance to win a prize if you purchase and read the magazine. By having the prize near the middle of the magazine it makes the reader read the whole magazine until the end.

The strapline for my magazine is new music discovered in which I want my magazine to focus on new artist and bands upcoming in British Music industry

The main Headline I have chosen is `The Killers` This will be in a bold red font across the middle of the page which follows the house style I have created for the magazine also by using red it also symbolises love and passion which my magazine is for music.

The barcode is in the bottom right corner with the social media sites my magazine will be on keeping readers up to date with latest news and information about what's going to be in the next issue

By having another two images in the top right corner it can quickly establish what other bands feature within the magazine and are available as a poster. This is another way of getting readers by offering free posters inside the magazine

The main image on my magazine will be one of the leading indie/rock artists of the last ten years `The Killers` this gives the magazine the star appeal to attract a early large audience to the magazine.

Hand drawn draft (DPS)

The main headline for my magazine I have chosen is ‘Alex Turner’ on the myriad pro font style because it is very simple and basic which Alex Turner represents about the way he makes music and doesn’t want the attention on him as it is a band. It will be in black font colour because this is matches his band logo. The Interview will be on the right hand side of the page because it is split up evenly with half of the page and makes it easy to read. The font colour I will be using for this will be Read for questions which matches the background colour for SHUTTERS masthead and black for the answers to establish the difference.

The stand first font my magazine is a introduction about what the Arctic Monkeys have done over the past year and just recapping what s happening and an introduction what the interview will be about

The page number I have chosen for the double page spread is 49-50 because this is directly in the middle of the page and it is what NME present in terms of this formatting. I will ‘repeat’ (Steve Neale – 1980) by having the DPS in the middle of the magazine as it allows the reader to reach the middle and then carry on reading the whole magazine.

The main image for the DPS is the artist with their arms out with no background which will convey the simplistic life that the band want to live but are getting frustrated with everything the media attention they are getting for things away from music

Hand drawn Drafts Front Cover

The masthead for my magazine will be SHUTTERS and will be in the Lemon Milk font style I am going to make the font colour white as it follows the house style of magazines of inspiration like Q and NME.

The strapline for my magazine is new music discovered in which I want my magazine to focus on new artist and bands upcoming in British Music industry.

The barcode is in the bottom right corner with the social media sites my magazine will be on keeping readers up to date with latest news and information about what's going to be in the next issue.

By having another two images in the top right corner it can quickly establish what other bands feature within the magazine and are available as a poster. This is another way of getting readers by offering free posters inside the magazine.

The puff promotion I have included on the front cover shows that you have a chance to win a prize if you purchase and read the magazine. The promotion I have offered on this draft are tickets to see Alt-J live which is a very popular band after there newly released album being very popular across the country giving the Richard Dyer Star Appeal to Readers purchasing the magazine. The main headline and image for my magazine will be one of the leading rock/indie artist e.g. Arctic Monkeys with lead singer Alex Turner being the focus of the interview inside the magazine and double page spread.

Hand drawn draft (DPS)

I have decided to place the interview on both the left and ride hand side of the page because the interview has a lot of content I believe the reader will want to know about and this is the only way it can be put onto the DPS. The font colours will be red for the questions and black for the answer as red is the house colour of my magazine and black is and easy to read colour on a white background. At the bottom of the page in the middle I will have the social media sites and issue no. to show where to get the latest news and information for the magazine and what other issues they can purchase if the have not read the magazine before.

The page number I have chosen for the double page spread is 49-50 because this is directly in the middle of the page and it is what NME also do. I will ‘repeat’ (Steve Neale – 1980) this by having the DPS in the middle of the magazine as it allows the reader to reach the middle and then carry on reading the whole magazine

The stand first font my magazine is a introduction about what the Killers have been doing for the last ten years and what they have done to get where they are now and the interview will lead onto what they want to do in the future.

The main headline for the double page spread is `A decade of history` as I interview about what hey have done in the last ten years and what they are looking to do in the future and goals the y have set to reach.

The main image for the DPS is to be in the middle of page as it represents that the artists tis the centre of attention and everyone is looking to him to see what the future of The Killers holds.

Hand drawn Drafts Analysis

Firstly I have been inspired for my masthead that I have created by NME who use a similar red background to there masthead as well as the white text I am looking to use. This Steve Neale-1980 repeat has been used as NME have been an established music magazine in the indie/rock genre since (1952-Present) which NME have very strong brand recognition with their house style linking to the colours of the masthead. Furthermore although I have included a puff promotion inside a red circle for my magazine NME have used a red circle in the same place of the page in their 9th March Edition 2013 which I have used because I find it eye catching to the reader and follow the house style I am looking to create for my magazine SHUTTERS. Again looking at my magazine of inspiration NME I have seen that there main headline location and rotated text is very commonly used which literally makes the readers head turn so that they can read the whole headline and fully understand it. With making the readers head turn and also having a grabbing headline can make potential readers deciding which magazine to read purchase my magazine.

Hand drawn Drafts Analysis

For my DPS I have again been inspired by reading and researching into NME firstly the placing of my image for my hand drawn draft idea has not been used by NME as much as I believe it should have been. I think that by placing the main image in the middle of the page it shows that the interview/Article to take the centre of the page to show his/her importance about what they have said. With the text also going around the out side of the image can also have a very professional finish to the page which can be simply done by using the pen tool. Additionally for my text I am following the house style that has been created for my magazine which is very clear on the front cover as well as the DPS to do this I will have the questions in red text and the answers in black text. Which is also used by NME in there interviews to easily show and breakdown the difference between the question and answer.

Conclusion

From this Learning Outcome I feel that I have learned what needs to be done in order to run a music magazine from the photography plan to a in depth four week monthly schedule for the whole magazine. Furthermore I also now have a greater understanding of the legal and ethical issues involved with making a magazine. In conclusion the most informative piece of information for this work was the customer feedback responses as I feel these will help me enormously in LO3.

Education

UNIT 30 LO2