Not Dead Yet!Twitter for Tourism

@SheilaS from @TourismCurrents#svsummit17

Which social channels give you the best engagement

with visitors & guests?

Is Twitter the worst one?

@SheilaS@TourismCurrents

#svsummit17

319 million on Twittervs.

600 million on Instagram

“Twitter is what we wanted it to be, [a] realtime information network. I don't give a sh*t if Instagram has

more people looking at pretty pictures.“

Twitter co-founder @ev Williams

Twitter matters to your destination, attraction, or hotel

because ….

It is the best social media platform for customer service

@SheilaS@TourismCurrents

#svsummit17

Twitter helps you be what today's visitors

expect:

A digital concierge & Visitors Center

@SheilaS@TourismCurrents

#svsummit17

2015 Study: DMOs & Twitterby EncoreAlert.com (now with

Meltwater)

Reviewed Twitter data of DMOs for 50 states, Washington DC, USVI, &

top 100 U.S. destination cities@SheilaS

@TourismCurrents#svsummit17

“The best indicator of high performance on Twitter was

commitment to audience engagement & use of imagery

that delights & inspires.“

@SheilaS@TourismCurrents

#svsummit17

Tips for Success From the EncoreAlert Study

''RT [retweet] content that could be helpful

to visitors (even if it isn't yours)''

''Reply to people visiting your area. Direct them to your resources,

or just say Hello.''@SheilaS

@TourismCurrents#svsummit17

When you don't respond to people

on Twitter, they think you're a.....

@SheilaS@TourismCurrents

#svsummit17

The problem with auto-posting to

Twitter....@SheilaS

@TourismCurrents#svsummit17

"I don't have time to manage one of those 'telephones.' I'm too busy."

Twitter for lead generation,

networking, & learning

@SheilaS@TourismCurrents

#svsummit17

How?Twitter chats & hashtags

@SheilaS@TourismCurrents

#svsummit17

Twitter Chats To Find Travelers• #TravelSkills – Fridays, 11am Central

• #TNI Travelers Night In – Thursdays, 2:30pm Central

• #TTOT Travel Talk on Twitter – Tuesdays, 9:30am & 9:30pm GMT

• #TravelTopics – 1st Thurs of month@SheilaS

@TourismCurrents#svsummit17

Our list of travel & tourism chats

www.TourismCurrents.com/travel-tourism-twitter-chats

@SheilaS@TourismCurrents

#svsummit17

Twitter Chats For Learning• #tourismchat – monthly, see Facebook Page (next one is April 27 at 2 pm Central)

• #Blogchat on blogging – Sundays, 8pm Central

• #LinkedInChat – Tuesdays, 7pm Central

• #CMworld content marketing – Tuesdays, 11am Central

@SheilaS@TourismCurrents

#svsummit17

Conference Hashtags#svsummit17 – of course :)

#TBEX, SATW, NATJA, WITS – travel media

#PRSAtravel

ESTO & #DMAI17

BlogHer, Type A Parent, Dad 2.0 Summit

@SheilaS@TourismCurrents

#svsummit17

Handy Twitter hashtags to increase your reach

#econdev – economic development

#builtheritage – historic preservation

#musesocial & #musetech – social media & digital innovation for museums

#eventprofs – meeting & event planners

#FriFotos – share photos related to the weekly theme, all day every Friday

@SheilaS@TourismCurrents

#svsummit17

Thank you!Sheila

Scarborough

Tourism Currents

@SheilaS

@TourismCurrents