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THE BENEFITS OF
LIVE BLOGGING VS LIVE TWEETING
RAMSEY KSAR CEO & CHIEF PRODUCT OFFICER
BLYVE, INC
[email protected] 408.475.2598
• We’re often asked over here at Blyve about the difference between live blogging and live tweeting.
• Rather than keep you wondering or waiting, we thought we’d share a couple thoughts…
LIVE BLOGGING VERSUS TWITTER PARTIES
So, first things first…
Live blogging is not a replacement for Twitter or Facebook. Say What?? That’s right…
• Now that we’ve totally blown your mind, the question remains…
• What will you
and your live blog attendees specifically get from live blogging an event?
Here are 5-ish reasons to live blog your next event…
with Blyve.
FOCUS A live blog can be embedded within your website. It is surrounded by the brand and revenue you’ve worked so hard to build. It is within this environment, along with your witty live event commentary, that your audience is: • engaged • trusting • focused
1
ENGAGEMENT There’s a lot of engagement within a live blog. You can reply to audience’s comments/questions, they can vote in polls, view media, click on your custom coupons/ads, ask questions to topical experts you’ve invited…to name a few ways. With a Blyve live blog, your audience is confident that their comments are being read.
2
MANAGEMENT Recruit people to help cover your live event. If there are a lot of attendees, invite co-moderators to help you process though viewer comments and Tweets. Set someone as trusted, to auto-approve their comments. Or, ban someone if they…well, you know.
3
SOCIAL INTEGRATION As we said earlier, we do not suggest abandoning Facebook or Twitter. Rather, leverage all the work you’ve put into growing your fan/follower base as a mechanism to recruit people into your live blogs. During your event, you can push select comments, replies, polls, and more to your Facebook and Twitter pages. This is a great way to increase your audience size.
4
EXPRESSION Live blogging is as an opportunity to truly “write”. Without the 140 character restriction of Twitter, more professional and enjoyable content is within reach. 5 Don’t worry, the 140 character police can’t touch you within Blyve.
• Themed to stay consistent with your brand
• Monetized via your sponsor’s ads & coupons
• Easy to embed and attend • Great with live video (YouTube,
Ustream, Livestream) • Media rich with integrations
from Flickr, Instagram, Youtube, Vimeo, and embedded files from your Dropbox
• Engaging with Q&A, polls, assigned comments, multiple moderators, and much more!
A Blyve live blog is...
• In conclusion, live blogging with Blyve is an experience custom tailored for your live events
• It’s easy to start today with our no obligation free trial. Learn more at http://blyve.com
RAMSEY KSAR CEO & CHIEF PRODUCT OFFICER
[email protected] | @blyve | blyve.com
THANK YOU!
Contact us today to receive:
• a free trial of the Blyve Blogger plan • a complimentary review of your live
event marketing plans • a price quote for your use of Blyve
