How to run Twitter chats that create and connect communities #15NTCtweetchat

Presented by Marlene Oliveira @mo_flow Thursday, March 5, 2015 #15NTC

Session details

!  Hashtag: #15NTCtweetchat

!  Collaboration notes: http://po.st/TltCcj

!  Evaluation survey: http://po.st/magcwu

About me

Marlene Oliveira (@mo_flow) •  Copywriter and communications consultant to

nonprofits, moflow

•  Founder, Nonprofit MarCommunity blog •  #NPMC Twitter chat

My experience

!   #NPCons: participant

•  For consultants to nonprofit sector

!   #NPMC: creator and facilitator

•  For nonprofit marketers and communicators

YOU: what brought you here today?

Today’s session

!   Connect format: modeling facilitation style

!   About Twitter chats

!   Why you want to create a chat

!   Creating a chat based on your community’s needs/values

!   Chat planning logistics

Twitter chat resources and tools moflow.ca/twitter-chat-resources

What is a Twitter chat?

!   Conversation on Twitter

!   Use of hashtag

!   Designated date and time

!   Usually recurring

!   Examples: #NPMC, #commbuild, #fundchat

Question: What would you like to make possible for your community through a Twitter chat?

Learn about them, learn from them

Connect community members

Loyalty, engagement

Social media ambassadors

What can Twitter chats make possible?

Connect people with Red Cross experts

Provide value (resources, tips, tools, insights) to participants

Canadian Red Cross

Connect people with other organizations

Create a safe space to gather

Gain insights from peers

#commbuild

Share problems and success stories

What does your community need to feel?

!   Safe

!   Supported

!   Valued

!   Invited

!   Encouraged

What does your community need to see?

!   You as guide, facilitator

!   Relevance

!   Commitment

Openness

Questions will be answered

Welcomed to engage

Dynamic

Question: What does your community value? Need to feel and see?

Think about your specific context

How can you model these values?

!   Planning

•  Date

•  Time

•  Length

•  Frequency

How can you model these values?

!   Topic selection and sharing

!   Promotion

!   Archiving

!   Facilitation

Question: What will work for your community?

What will meet their needs?

What will you be able to deliver?

Facilitation model:

Creating the Future “Change the questions, change the world”

creatingthefuture.org

Blog post Community engagement planning: starting with the end in mind

Facilitating the conversation

1.  Meet people where they are

2.  Create an environment of possibility for them to step into

3.  Create the path to that potential (external and internal)

4.  Give them time to absorb what they just created

#commbuild facilitation model

!   Deep engagement in a conversation

!   Highlight points raised

!   Reflect deeply on those points

Question formula

Q1. Meet people where they are What is your personal experience

with this topic?

Q2. Create an environment of possibility for them to step into What could the chat topic make possible

for your community/the world?

Q3. Create the path to that potential (external) What will it take for responses to Q2

to be a reality?

Q4. Create the path to that potential (internal) How will YOU walk that talk?

Q5. Give them time to absorb what they just created Key learnings? Takeaways?

Twitter chat resources and tools moflow.ca/twitter-chat-resources

Selecting a hashtag

!  Considerations: meaningful, brevity

!  Tools: Tagboard, Hashtagify.me

Facilitation tools

!  Hootsuite !  Tweetdeck and Twubs !  Storify

Reminder

!  Your chat will serve not only active participants, but those following along silently

Question: What are your key takeaways from today’s conversation?

Next step: participate in #NPMC chat!

Thursday, March 26, 1:00 p.m. ET

Marlene Oliveira www.moflow.ca

Collaboration notes: http://po.st/TltCcj

Evaluation survey: http://po.st/magcwu