Tutorial 1 - Principles of Marketing

8/13/2019 Tutorial 1 - Principles of Marketing

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Name : _______________________________________ ID No. : _________________

Circle the correct answer.

1. __________ is the actors and forces outside marketing that affect marketing

management's ability to build and maintain successful relationship with target customers.

a. Micro-environment

b. Macro-environment

c. Marketing Environment

d. Marketing Intermediaries

2. The __________ consists of the actor close to the company that affect its ability to serve

its customers.


b. Macro-environmentc. Marketing Environment


3. The __________ consists of the larger societal forces that affect the whole

microenvironment.




d.

Marketing Intermediaries

4. __________ help an organization to promote, sell and distribute its goods to final buyers.





5. Which of the following is not the major actor in the organization's micro-environment?

a. Suppliers

b. Competitors

c. Customers

d. Technology



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6. Firms and individuals who provide the resources needed by the company and its

competitors to produce goods and services.

a. Resellers

b. Distributors

c. Suppliers

d. Publics

7. __________ help the company to stock and move goods from their points of origin to the

destinations.

a. Resellers

b. Marketing Services Agencies

c. Physical Distribution Firms

d. Financial Intermediaries

8. Which of the following is one of several trends in natural environment that need the

marketers' awareness?

a. Legislation regulating business

b. Shortage of raw materials

c. High R&D budget

d. Changing government agency enforcement

9. Economic environment :-

a. Major interest to marketers because it involves people and people make up markets. b. Forces that affect new technologies, creating new product and market opportunities.

c. Made up of institutions and other forces that affect society's basic values, perceptions,

preferences and behaviours.

d. Factors that affect consumer buying power and spending patterns.

10. The __________ consists of law, government agencies and pressure groups that influence

and limit various organizations and individuals in a given society.

a. Political Environment

b. Cultural Environment

c. Demographic Environment

d. Natural Environment



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11. All the individuals and households who buy or acquire goods and services for personal

consumption or on behalf of their household.

a. Consumer Buying Behaviour

b. Consumer Market

c. Business Buying Process

d. Business Market

12. The buyer behaviour of the organizations that buy goods and services for use in the

production of other products and services or for the purpose of reselling or renting them to

others at a profit.

a. Business Market

b. Business Buying Process

c. Consumer Buying Behaviour

d. Business Buyer Behaviour

13. As marketers we are intent on predicting buyer behaviour. Among other disciplines,

many branches of psychology have led to our present scientific knowledge of consumer

behaviour. There are four important psychological factors affecting the consumer buying

behaviour. They are motivation, perception, learning and beliefs and attitudes. Which of

the following is describing perception?

a. The process by which people select, organise and interpret information to form a

meaningful, picture of the world.

b. A descriptive thought or conviction that a person holds about something.c. A person's relatively consistent evaluations, feelings and tendencies towards an object

or an idea.

d. Changes in an individual's behaviour arising from experience.

14. "A marketing manager of an organization will try to purchase business suits, whereas a

low level worker in the same organization will purchase rugged work clothes". This

statement is a good example to describe which of the personal factors that affecting

consumer behaviour?

a. Economic situation

b. Lifestyle

c. Occupation

d. Age

15. The stage of the buyer decision process in which consumers take further action after

purchase based on their satisfaction or dissatisfaction.

a. Post Purchase Behaviour

b. Need Recognition

c. Evaluation Of Alternatives

d. Purchase Decision





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State either the statement is True (T) or False (F).

21. Marketing Service Agencies are the distribution firms that help the company find

customers or make sales to them.

22. Financial publics influence the organization's ability to obtain funds-banks,

investment houses, shareholders are the major financial publics.

23. Demography is the study of human populations in terms of size, density, location,

age, gender, race, occupation and other statistics.

24. Problem recognition is the third stage of the business buying process.

25. Capital items is the industrial goods that enter the manufacturer's product

completely, including raw materials and manufactured materials and parts.

26. Evaluation of alternatives is the stage of the buyer decision process in which the

consumer is around to search for more information.

27. Consumer buying is generally short term focused where they conclude the

relationship with seller upon the transaction is completed.

28. Buying decision of a consumer market is face complicated buying process where

they have to adhere to purchasing standards and involve approval of many people.

29. Business buyer usually faces more complex buying decisions.

30. Demand for goods in consumer market is heavily affected by the changes in the

prices where it can be concluded that consumer market demand is price elastic.

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Tutorial 1 - Principles of Marketing