Trond Lyngbø - Importance of SEO for your Online Business

7/31/2019 Trond Lyngb - Importance of SEO for your Online Business

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Importance o SEO orYour onlIne BusIness

www.oeole.e

by td lygb

COpyright 2010 trOnd Lyngb
http://www.moneyonline.net/?utm_source=torrent&utm_medium=sharedtorrent&utm_term=filesharing&utm_content=frontpageurl&utm_campaign=torrentcampaignhttp://www.moneyonline.net/?utm_source=torrent&utm_medium=sharedtorrent&utm_term=filesharing&utm_content=frontpageurl&utm_campaign=torrentcampaign


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taBle o contentsIntro ............................................................................................................. 1

openInG QuestIons ...................................................................................... 3

c 1: Bgi e, lig b seo ................................... 5

c 2: D i Y Wb cywiig ......................................................... 7

c 3: mk my oi wi seo ............................................................ 9

c 4: s egi Bi r ........................................................ 11

c 5: Wb Dig i si I .......................................................... 13

c 6: rd r seo ................................................................... 14c 7: seo Bggig p .................................................................. 16

c 8: e seo Wkig B2B d B2c ..................................... 18

c 9: Kywd sgi ....................................................................... 20

c 10: ldig pg seo ....................................................................... 22

c 11: cvi r ........................................................................ 24

c 12: Bggig civ oi Bi ................................................ 26

c 13: cig seo cy, 5 s ............................................. 28

c 14: nw c i seo .................................................................... 30c 15: I seo ay Bi ............................................. 31

c 16: B seo nw Bi ................................................ 33

c 17: B civ seo Bggig ................................................ 34

c 18: I a Gd seo iD sd m t li.... 36

c 19: sig pd: i seo ldig pg ................. 38

c 20: pi seo cy .................................................................. 40

c 21: d oi Wiig, byig d sig ......................... 42c 22: I seo p ............................................................. 44

c 23: cig c ai By o seo pg .......................... 46

c 24: s egi uddig d Big o ............................. 47

c 25: Y md i! seo pg cd. W ? ............................... 49

c 26: evvig seo id ..................................................................... 51

c 27: my seo cig I mkig my .......................................... 53

c 28: Wy sd B2B ci u seo Bg? ................................. 55

c 29: edg seo: I sig sig tgib ............... 57
http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-http://-/?-


3/60

broug

httoyoubymoneyonline.net

1

Intro

seo Is QuIcKlY chanGInG the onlIne WorlD.

ti Bk gid y g b, d w dg, d d gi ii.

vy d, vy wi bi wiig k y y, wiig

iid, d i w ik yv d seo i.

ti bk w y gid y vig y, b kig y i wi i

gi iii. e b d wi vig d . t

i: I y i wi id d i i b d i. B y w d

d i w Bk i iig dd i.

s wy i seo i? t i i id i bk w i viy wy. Y wi y

bi seo, b bi wy k y wi seo, wy i i i i

wd, d w i g y y b.

s i bk d y.
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broug


2

Aou e:

my i td lygb. I w b i 1979 i nwy.

my ky i seo, wb yi, wb gy, vi iii, vi kig,

i di kig, dii d ig, wbi d ii i

d v g.

vy y g I w d gy. I g y w i y

1980 d g 15 I d ig gg. I did b i-

i d d w d y ii b I d y It, - d

iy di.

Wi dyig I v b wkig v g d d i ik pw, a d

u IKt. I v b wkig I mkig mg g nwgi

i gi VI oVer 60.

my big y i i i 2006 w I bid mWb., I

kig d wb dv y. I 2009 I d y nwgi I

kig y mdi t w I y wk pd mg.

I gy k d i w k y i wi gi

kig, i di kig d bidig wb gi.

I w 100 di d v bi (d w) v ig d i

ii d i wkig .

Soe o aceve cefcaos:

Gg Qid Idivid (Gg adviig pi)

m cIW Dig

m cIW adii

ci cid Iwk e (ccIe) Wi e

ci cid nwk pi cIsco ccnp (y 6. y!)

mi cid sy egi (mcse)

cii cid adii

cid I Wb

cIW siy pi

cIW siy ay

cIW e-c Dig pi

cIW si Dig pi

cIW sv adii

cIW Iwkig pi

cIW ai Dig sii

Vii y bg www.myoi. (wi tronDlYnGBo.)

w www.twi./tdlygb


5/60

broug


openInG QuestIons

each o the olloWInG QuestIons WIll the ocal poInt or thIs eBooK.

WhIle thIs eBooK Goes BeYonD the sImple terms anD can Be useD or

BeGInners, partIcular sectIons can trulY shoW a WaY to maKe moneY

WIth seo. anD thats the poInt, rIGht?

Wa s SEO?

seo=s egi oiid. seo i d idiyig kywd i i. W y

y i id Vi Gg, y iky g y i. obviy, i i wi b

ig kd , d wy b y b vi; y seo k

i i ig. s gi iid wb g wi ig

i.

W soul i use SEO?

Wy d y seo y i bi? o, wy g i ? i, i iky g

gwig k i wd. s, d b b di, b vy i bi-

kig k y vi i d, vy y w w d w by,

d seo i g ig g kig.Wa s SEO Cow?

s gi ywiig i qi bi dy, d g wi seo i, i k

bk w y i i. tk w i: y w b kd ig,

y i ik DuI si cii oi. ty y y, y

i i i y d wi.

cywiig i d bi wiig. I g d bi wiig,

di i , b i d seo idy g. I , yig

y i bi vi i y. a gd y i g y

i: y yig y d vi.

clIcK hereto VIsIt mY

bg
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6/60

broug


Was a SEO acle?

s w kw w seo ywiig i yig d d/ vib w

seo i? Wi y i , i d bg y i. ti i i

seo y i. o y b i y dwi b d wi gd -

iy bi. , w w y i vi,b i w i i d g i . t w? seo i b d

wbi. ty wi div i, wi d bi.

Ca i ae oe w seac ee ozao?

Y k y wi seo. I di ik b wy d-

/vi i i wd. I y i g kd wii d g

gi, d i gd kywd d y i b, w bi

qy. I g, b wbi wi seo i digd big y w bi.

Ca i o sel?

Y seo g by y, b iig i seo wi/ywi div

. t d y i y wd w d y id y, ik

i. seo wi i vy, $300 g $10,000 i i. si

y g , b b $50-$200 g y wbi i y i

wi i.

ti bk wi giv y bi ddig seo wiig y i d i y. si,

i k i .

Soul i he a SEO Coa?

seo i g idiby ig , b v ig d . ty

big y bi. s bi i id idivid . o

y v y by iig idivid, b seo i y w dw b

kywd y i. s wi d .

i wa a lo, ow wa?

Bg g wy div y i. a bg i iy dvd wbi

wi biiy w wiig/i qiky d iy. ti Bk i bggig.

is SEO blo goo Fo Ole busesses?

Y, seo bggig div y i. ti g bk id b

iig, vidig ii, d ig y d/vi. s y i -

ig bg d i bgiig g big, b i i wwi b w d bid

i g -iv dviig d bid y b.


7/60

broug


chapter 1: rom BeGInnerto expert, learnInG aBout seo

so You haVe a BusIness reaDY anD WaItInG to Go GloBal, to tap Into the

onlIne marKetplace, anD to BrInG In mIllIons o potentIal neW customers.

or, Youre onlIne But the customers just arent comInG. maYBe You just

arent conVertInG manY o Your customers. Youre oten mIssInG out on

proIt Because o Your search enGIne ranKInG. I You Want to Increase

BusIness, sIte optImIzatIon can help.

SEO is dfcul:

i , i y bgi v i dii seo y idiby id. t,

y b. j ik digig i i y, i i seo. hwv, gi iii

dw id g w, b i kywd. K i id: y

wd b kywd, y y bi, d wi k y bi iv. I

, KIss, k i i id, i y id i gi iii. I y k y

wk dig i i, d iiig i k v ddig y i

i.

SEO Fo pof:

seo i wy k y! I iv. t w y i yig big bk

i. seo i gig iky b i wd i. o y i, y wi

v k ig y . h kywd g, i gb k

y ig di d/vi, v y y g i .

ioace o Se Ozao:

seo iii d b dvd. I qi i

y i. si y d iy w-

seo, vig y, d i d wi y i.

, i y bi d i gi i ik y i wi dw i; seo yd i

i. Wi y i ig seo, i g d

big i y w vi gi. Y

d i, i i big i di kid i

di g g d i, d i wi y i

bk wi ig dividd.

ioace o Lea e fel:

ly, y d v seo id. Y d ik yig i kywd .Y gig i

wb d i y. hwv, seo kwdg i i i, iy b y d

seo i gig iky

b i

wd i.

o y i, y

wi v k -

ig y .


bg
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broug


kw w wkig d w iig. I y y d d ii y

i, d i bigig i w , y d b kwdgb i seo d

y wy.

Ses o Exes

1: rea ee ole ues o SEO, es o eboos a esece oaoal ses.2: lk i i, w y kywd, d i v seo gy. ti d d if y i

d i kywd, d y b dig y.

: do sele o ou eoe ou uesa e aelace. Eve ae SEO coaes ca ae

saes. reseac e ae.

4: ty ig bg ig w kywd. mkig i b y bi i w i , d w

y w seo bggig.

: reseac ou wese afc. Oe ou ca see wa seaces ae e le o ou se, wc s a ol

e o coos e eec ewos. Soe we es coaes oe e wese afc sevce alo w

ajo acaes; ou also e o see wa aes e e os s.


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chapter 2:Do It Yoursel WeB copYWrItInG

just as seo Is Important, there are tools WIth copYWrItInG WhIch are

GooD to unDerstanD, Whether You Want to Do It Yoursel or sImplY

haVe a Grasp o the IelD so You can hIre someone GooD.

s w i ywiig? cywiig i bi wiig, ig i bi d ik

di i (aKa k i) y g i i. I i, b y. ai i, y

.

ad w i wb ywiig? I iy i wi i i wd. seo ywiigi wb ywiig, d i w d gwig i bi-

. ti gid i w y d i y wb ywi, big i

i.

hALLmArkS:t k wb ywiig d i ywiig i wi ky : di

. I d d . I gig y by g byig y

d vi vi, . t y dg d vii y ywiig.

I wb, y v y d, b y d i y. I i, y d gb i-diy , b y d g k y.

h w wb, d seo, ywiig:

pose:

a i i i wb ywiig d ik i i: y i ig wi wi i iv

by. Y wi k y i i b w gd i.

pcue:

Igi viig i w, i, d i cibb i i. Y giv

i w iy. I y v ig y vi d, i y wi wi iv i i, b ig i d.

poo:

p i g. Y i y wi k ii d d v w w y did

i. p wv b i. jdi d $10,000 i wi y d. tii

gd d gig wk.

pus:

I y dy, y wi v $100 g i. hy, i gd . Y di

by wi i, g vi, d . t i yi, b y i, i, d i , i i g vi.


bg


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ioace o Clea, pesuasve Co:

Wi i, I ig y w wi. t y iv d g w y

w. W y y d, i , i d iv y wi gb d. KIss, k i

i id, i seo ywiig . I ivig w, d i y i y gi i

y g i ig.

do ousel o e ou?

sd y i wb ywi? hw wi seo ywi ? Y, i y wiig d-

iy g d wk yi v i d d. hwv, i y ik

wiig, yb d i i , y ig b b v y. h, i seo

b : y w k y. si dig y k y i wy g,

b i y y, y gd. j b v k i v.

SEO Cow o bees:

iy, wv dd wi b wb d seo ywiig. Wb i iy bigg d, d seo i

wii d wb ywiig. I y d b kywd d w , i y dig

i ig, kywd dy. hwv, i y g i d w , ig

seo i qi i. ty di wy g by.


11/60


12/60

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10

ioace o dec resose:

Di i d i i wi vi. , y g

gi bi kig y w y bii. t i di .

I i wd, y d g i gd b by. t gd w i ii

by wd by i vy dy. I y g gd b y i, d g

gd b, y bi wi gw.

io o Sell:

Di i b ig d vi. si i d ig w

y bi iv. o ky seo kig i y g y i vi

Gg gi, b g vii gi. a gd id i i g wi

i y i. , y vi i i

nw Yk , b i i y vid gig y i wkig qiky

d iy. By iig, y b .

ge kewos:

iy, kywd wy k y i. t ky i ii w i seo, b

k i g; y v ii. seo ig wk, i

gi i i . Wi bi . I wi i. ak

bk. ad by dig , y vi d y bi wi b b.


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12

2-SEO Ca e a Caee:

seo b , b y d i g . seo kig $100/ w

id, b i wi k y wk, , g big y . hwv,

dig i, kig i i-g, d bi i w

d k v .

-i Wo tae Lo o ilee:

seo d k g i, b i ig i b kywd. a iq bi

i w id, d g wi y d w d iq kywd g i. I y i-

y wi---d w vi bg girky y kywd,

y b ig wi d i ii i. hwv, i y kywd, B B-

ig mvi lik rky , y ig v b . ti y d y kywd

ig i. p y y kywd , b gd 3-5 wd kywd

i b ig wd.

E gae:

seo bi i . Y wd f i, ig ig

i. t i kig , ppc d b d, d iv i . seo i

y , b i y d i y wi d d i .


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1

chapter 5: WeB DesIGn Is stIllImportant

WIth all Your seo eorts, thIs short chapter Is aBout another Impor-

tant part o the seo BusIness. You neeD a GooD WeBsIte! You neeD sIm-

ple paGes, eW pIctures, But enouGh GraphIcs to maKe It WorK. so, Do It

Yoursel or hIre a WeB DesIGner? lets see.

We des Sevces Coe Cea:

Wi seo vi i wi ig i g, y ig b ikig wb dig

i wi y d . ay, wb dig -id seo d ywi. I d bk i i wd idiy. o y

g i d by wb dig w y , $15-$20 . I i

gd y , b v wb dig k i g dw.

Soe Ses Oe o SEO a des:

a i wi y b wb dig vi d kig vi. ti i wy gd

d, i wk ig b d y. si i wk y d

y g g wi y ig y .

you Ca do i yousel:Wi I y d dig seo by y wi y w i, i gi d wb

dig by y. Wy? Wi d g ig i W Y s I W Y G ik

Dwv d g, y wb g wi y kwdg html. ad html i

d, i gg i .

W is So ioa:

si, wb dig i qi i. seo wi div w y i, ik y d

by y v i y. I y i i i wk, i w . ty w w giv y

y vii gi; y g w . Wb dig d b k i:

y w b b vig y i wi . ti dw KIss, k i i

id.

kiSS We des:

t d iv w. D gi i y i, b k

y v gd g d gd . Y w i b iy db, d y w wd

gi d i . I d, wb dig g d i d wi seo wk.

W y b ivy, w y bi gwig i, wi

wy i d vi , y g w , d y g

i .


bg


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1

chapter 6: reaDer response seo

WhIle WeB DesIGn anD seo Go hanD In hanD, oten DIrect response anD

seo Do not. or one, manY seo companIes are more ocuseD on the

KeYWorDs reachInG a certaIn leVel, saY 1%-2% or Your maIn KeYWorD,

But Dont ocus on actuallY GettInG the conVersIons. GettInG them

to Your sIte Is VerY GooD, But Whats the poInt When You Get no DIrect

response rom them? Well, What Is DIrect response?

dec resose s reae resose:

I d . W gi d y ig bii,

d y bi d y i, y d dig bi . B d g

d, y fi i. Y d diy. t d d. ti i w

i i b.

kes o reae resose SEO:

rd wv, wi i d, i g i

ii. t ii i yig g d ik, by, d by gi. t w i

i. Wi seo y, i gig . , y

d k d ik gd di i

(ik gi ). Y v , d

i g ig wi k i. Y w

bdd i, d b, d w

dd y wi gi . Y b

i g d, d y i y. t w y w . pi

ig big i bgiig, d y y g i d g.t seo y wkig y. I b vi. I i d wk, y wy y gi.

h poessoals Fo e Jo:

cd? t wy seo ywi . ti d i i d by y

1) y bdg w w 2) y d bi wi. o y v d y

k y, d ig b d seo ywi . hwv, k

i y d. I y ig di i, g i wi g d di

y. I y ig dii bk, g ywi wi i y i.

n i, wy ii i i.

go Aloe:

Y g . t ky seo y w id. I y d i by y, y

y wi w wi b wi y. Wiig bi i wiig v. Y

I y k bi, y v

ig -

dig i y

ii kig

y i b

kig


bg


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18/60


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1

t w wg wy bg, y vy wd wg wi 10 g . K

i d i.

Sell moe, Ea moe, gow:

Wi seo bggig y d g iy v i, ig i

y d/vi b, d i bggig i gwig di y y wi

gw ig g wi bg. I iig d, d i i ii.


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1

chapter 8: examples o seoWorKInG or B2B anD B2c

What are the DIerences BetWeen B2B (BusIness to BusIness) anD B2c

(BusIness to customer) seo? there are Dozens o Important poInts o

Departure BetWeen the tWo IelDs, namelY arounD proIt anD Whos

BuYInG What. When seo WorKs, Whether Its copY or a BloG post, Its all

aBout KnoWInG Your customers. anD When You KnoW Your customers

or seo, no matter the IelD, You stanD to proIt more than Your com-

petItors. thIs GuIDe Goes oVer seVeral examples o hoW seo WorKs orBoth B2B anD B2c BusInesses.

te deeces:

seo bi i b v, gig gd b . Y

i y i iy B2c bi, b wi y d wk wi bi, y i

g i wig b . a, a. i B2c bi wi w

v gw i y , ik eby. t, i y wk wi seo i ii y

i, i d i y gw. B i y, w, by

d d.

te Slaes:

oky, y d d I i d . t y iiii bw

B2B d B2c. seo , b i wi gi. I y k -

y i y wi d b B2B d B2c. B i y sig i ai y wd

iky b dig B2c i. I i kw y d b wi .

te ioace o SEO kowlee:

seo kwdg i gwig i i bi wd. Y k y i y

kw i, d v y i y d i y i. s seo wi i

i d; B2B d B2c vy bd, b i i g. seo

kwdg i y i y seo y y. B v i y d, d-

dig w gi wk d w ig b kig i big.

Se o kewos:

Kywd w id, d y i gwig i bi. Kw

y kywd. id , vi vi, w i d .

, i y d Di s y wd g d , b i y

wd y Di s i cd y ig i . t

y seo vi wi wi w y w kywd v .

ti d id b i vy i. Y w k ig vg ,

bigg . Y w k g , b ii i i. Y


bg
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Trond Lyngbø - Importance of SEO for your Online Business