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THE IMPORTANCE OF SEO IN ONLINE MARKETING
Besart Bajrami | [email protected] | @besart
Business Tuesday
06.11.2012 Prishtinë
The three questions we need to answer
1. WHO?
2. WHERE?
3. WHAT?
1. Who?
Who is the person you most want to find your website?The person who is searching for the product you offer!
2. Where?
Where do people search for products and services today?
3. What?
What do they type on Google when they need your products?It is not a simple answer, so forget it
ORif you really want to know, then …
Register for the SEO Training Course
What is SEO?
Search Engine optimization (SEO) is a mix of art and science to make a website to work better with search engines like Google, Bing & Yahoo.
Search engine market shareFebruary 2012
Source: comScore
STAT.• 158 billion searches performed
worldwide each month• approximately 5.2 billion web searches are
performed every day• approximately 61,000 searches are
performed every single second.
Source: comScore, August 2011, HubSpot
© HubSpot
SEO vs PPC (1/2)
75%+ of all clicks go to organic results (SEO)!
Source: SeoMoz
75%+ of all clicks go to organic results (SEO)!
SEO vs PPC (2/2)
Stat
75%+ of all clicks go to organic results (SEO)!
CTR – Click Through RatesApril 2011
Source: searchenginewatch.com
% of internet users who do each activity - USMay 2011
Source: pewinternet.org
Search Dominates
Benefits of SEO
Low Cost & High ValueSEO is low cost compared to other forms of marketing and is arguably one of the most effective with a high ROI.
Quality not QuantitySEO is not just about web ‘traffic’. It’s about making sure that the people who are searching for your products find you.
Improve brand credibilityConsumers expect big brand businesses to be prominently placed in Google.
Why SEO?
SEO is not about buying users attention by interrupting them,
SEO is about being there when somebody needs your products or services.
Fact
Facts from our work
nextSEO
Facts from our work
nextSEO
65.79% more
Facts from our work
Facts from our work
Sales Growth over years
Facts from our work
Budget Spent over years
Facts from our work
Thank you!
