IMPORTANCE OF SOCIAL MEDIA IN SEO

Presented by

Parvathy Naishad

Social media are computer mediated tools that allow people to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks.

Your social media efforts will increase not only your direct traffic through the shared content but an increase of organic traffic via search engines.

The most important social media sites are Facebook, Twitter, Google+, LinkedIn and YouTube.

The more likes you have there and the more people who share your story the better your ranking.

social media marketing is your ability to foster and engage with a community of other people

Introduction

Adding social media share button to a blog post

•Get the Html code from the social media websites like twitter or linked In and copy it

•Open your blog

•Then click on layout

•Add a gadget

•Paste the copied HTML code in the provided space

•Click on save arrangement

Attaching a linkedIn badge

Fif: Create twitter widget

for sharing a post in social media ,share button is an important factor

Social media share buttons: twitter

Adding twitter gadget in blog

Adding widget to wordpress…….•Get the Html code from the social media websites like twitter or linked In and copy it

•Open word press

•Click on widget from appearances

•Click on twitter timeline for twitter widget

•Click on text for linked In widget

Fig: linked in widget

•Social media sharing………•Click on twitter share button on published post

•Copy the text from appeared block

•Paste on tweet compose button

•Open tweet on twitter

•Click on copy link to tweet

•Open search console from Google submit content

•Copy the URL then submit it

Social media sharing can also done by using bookmarking

Fig: tweet a post

fig :Submit a tweet to Google

Twitter trends

A trend on Twitter refers to a hash tag-driven topic that is immediately popular at a particular time.

Trends are determined by an algorithm that monitors hot subjects based on who you follow and where you're located.

Topsy.com is a real-time search engine for social posts and socially shared content, primarily on Twitter and Google Plus.

The service ranks results using a proprietary social influence algorithm that measures social media authors on how much others support what they saying.

Twitter analysis …….

The service also provides access to metrics for any term mentioned on Twitter via its free analytics service at analytics.topsy.com, where users can compare up to three terms for content in the past hour, day, week or month.

It was announced in September 2013 that Topsy will include every public tweet ever published on Twitter for search and analysis.

Importance of social media in SEO allows you to spread your online reach faster also active social media profiles drive high quality website traffic

Twitter helps you to active your profile.

Fig: Topsy analysis

Fig: T witter trends

Follower wonk lets you see how your competitors are doing on Twitter with their followers.

Follower wonk shows you the most active hours of your followers, which takes the guesswork out of deciding when to schedule your key tweets to get the most traction.

Twitter follower wonk

fig : Twitter follower wonk analysis