Triton Digital’s Premiere Engagement and Traffic Drivers

• Interested in driving traffic and creating consumer actions on your website, social networking or e-commerce site? Traffic can be driven organically from banner ad campaigns produced on relevant streaming music sites. Triton can also drive from our existing loyalty sites that are produced for other media and content companies.

• Triton offers a variety of online, interactive marketing programs with a great audience for this product. Our streaming media and loyalty programs engage a perfect audience for your campaign.

• Triton recommends featuring your campaign on our most highly engaging platforms including Slacker, Grooveshark, Accuradio, 1ClubFM and our very own loyalty platform to stimulate traffic and page consumption of your online product.

• Slacker Radio has recently completed negotiations and created exclusive relationships with a news provider and a sports information provider. Subscribers will have the ability to have this content appear as regular updates as desired on their Slacker account while streaming. This will increase content consumption, subscriptions and overall use of your services and offerings.

Triton DigitalSituation Analysis

Triton Digital Media Local Content/Publisher Network

• 3,000+ Audio Streaming Affiliates

• 700+ Loyalty Club/Community Sites

• 700+ Local Radio Content Sites

• 20 Million+ Registered Users

• 10 Million Mobile Device Users

7.09.0

18.1

30.2

36.2

43.5

52.2

2006 2007 2008 2009 2010 2011 2012

% Of US Pop. Listening To Internet Radio (Last 30 Days)

645% Increase Since 2006

Source: Bridge Ratings' Future of Radio Study for 2010 / http://www.bridgeratings.com

417% Increase Since 2006

159% Increase Since 2006

Internet RadioGrowth

Online AudioAudience Profile

Source: Arbitron-Edison Media 2010/ A12+ Weekly Online Radio Audience

Male55%

Female45%

10%

15%

27%

16%

20%

10%

2%

Teens A18-24 A25-34 A35-44 A45-54 A55-64 A65+

63% Adults 25-54

54%

37%

16%

61% 55%

18%

Employed Full Time College Degree Or more $100k+ HH Income

2009 2010145

Index 153Index

180Index

126Index

128Index

160Index

When asked “Which cell phone activities do you most often use in a typical week?”

Audio Streaming accounted for 72% in January 2010.Additionally, Audio Streaming via cell phone is poised to grow to 77% by 2011.

Source: 2010 Bridge Ratings, LLC Mobile Consumption Update

Cell Phone Usage

Category

Projected

2011

Email 85.0%

Audio Streaming 77.0%

Social Networking 76.0%

Instant messaging 72.0%

Audio Playback 71.0%

Text Messaging 68.0%

Video Games 65.0%

Internet Surfing 60.0%

Photo Sharing 59.0%

Video Playback 40.0%

Video Streaming 33.0%

Tweeting 9.4%

14%21%

72%77%

Jun-06 Aug-07 Jan-10 Proj 2011

Audio StreamingBy 2011 Audio Streaming will be

the 2nd largest mobile activity.

Mobile AudioStreaming Growth

Triton Digital MediaCore Value Propositions For Our Clients

• Audience Activation

• Scalability

• Speed Of Activation

• Efficiency Of Platform

• Ease Of Use

• Results/ROI/Measurability

Results ROI

Activation

Speed

EfficiencyEase of

Use

Scale

Triton Digital Media In Stream Audio Publishers

• Over 3,000 Affiliate Channels

• Terrestrial & Internet Only

• Over 1 Billion Monthly Audio Impressions

• Over 10.0 Million Monthly Uniques

• Affiliates:

– Slacker Radio, Accuradio, 1Club.fm, Emmis, Inner City, Bonneville, Lincoln Financial, Alpha Broadcasting, GotRadio.com, Big R Radio, 181.fm & 100Hits.com and more

Our Platforms:

In Stream Audio

Pre-Roll Video

Audio Gateways

Synched Banners

targetability:

demo/gender

geo

ethnicity

format

Slacker is the world's first Personal Radio company offering “Your Radio Everywhere.” Slacker allows music lovers to play highly personalized music online at the Slacker web site or on the go with Slacker Personal Radio players and mobile phones.

Slacker RadioOverview

• Slacker is a free personalized radio service available online at Slacker.com, on all leading smartphones and on a variety of devices for the home.

• Slacker has over 21 million registered users.

• Listeners can create a custom station by searching for their favorite artists or songs. Custom stations can be a simple as searching for one artist or as specific as requesting a long list of specific songs. While listening to any station, listeners give feedback to make the stations more personal.

• Slacker listeners are able to listen to over 120 pre-programmed genre stations, programmed by music experts.

• Slacker has over 4 times the music as the leading competitor (Pandora) - featuring over 3mm songs

Slacker RadioClutter Free Ad Environment

Audio Ads are served with a companion 300x250 clickable

banner ad!

Audio/Video Ads & Roadblock

Web Display AdsPage Takeovers

Slacker RadioClutter Free Ad Environment

• Over 10 million of the 21 million Slacker Radio listeners listen on a Slacker Radio mobile application. This includes BlackBerry, Android, iPhone, iPod touch, iPad, Palm webOS and Windows Mobile.

• Targeted audio + graphic ads on Slacker mobile applications are clickable to the client mobile site

• Slacker Radio is available on all leading smartphones including:

– Android

– BlackBerry

– iPhone

– Palm webOS

– Windows Mobile

Slacker RadioMobile Audio with Graphic

• In this print piece, the Slacker icon is prominently featured in the “app-sphere” as well as the primary featured application

• Slacker continues to be included as a featured application on more and more phones.

• Slacker is featured or scheduled to be featured in key campaigns in 2011 with Verizon Wireless, T-Mobile USA, Research in Motion, and others.

Slacker RadioAffiliate Spotlight For Verizon Wireless

Over 80 free internet radio stations with the best Rock, Country, Rap, Old School, New Age, Jazz, Pop & Top 40, Talk & Fox News Radio, Classical, Dance & DJ, Blues, Live Mixes, Oldies, Reggae, Kids Pop, cutting-edge shows and more.

1CLUB.FM was designed with the input of over millions of people just like you. Easy navigation of their website offers the greatest LIVE radio stations ever created. Save your favorite radio stations, your favorite videos and much more.

1CLUB.FM’s superior HD quality audio makes them the critically acclaimed, award winning internet radio station that they are today.

Homepage Takeover: Skin & Synced Skyscraper

The skin is a custom-created unit that is able to support video, animation, and multiple CTA’s.

The skyscraper banner will be custom branded for the targeted user’s session.

As listeners experience your campaign on Grooveshark, the site skin will be extended to every page via the header banner unit.

From the “Popular “ and “Recent” sections to the user’s library and playlists, and branded messaging will follow throughout all Grooveshark interaction.

Pushdown Header Banner

AccuRadio: Programmed by real people, but customized by you!

AccuRadio is comprised of hundreds of channels of music, spanning over 60 genres, that are programmed by people who love music (not by soulless computer algorithms).

But our hundreds of channels are not like broadcast radio -- you can personalize them! How?

1) Skip songs you don't like.2) Delete artists from the upcoming playlists.3) Mix various genres together in a single channel.

AccuRadio currently reaches almost 1,000,000 unique listeners per month (as many as a large New York City radio station), with an audience of as many 20,000 simultaneous listeners on weekdays during business hours (Internet radio's "prime time").

http://www.accuradio.com/

700+ Media Brands13.5 Million Permission Based MembersOver 125 Million Monthly Impressions

Target-ability: Demo, Gender, Market, Lifestyle & FormatEngagement Platforms: Surveys, Trivia, Virtual Events, Featured Links & more

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Triton LoyaltyA Variety Of Content Sites

Triton LoyaltyWhat Is It?

Just like many of the premier rewards and loyalty programs you already know,

Triton Loyalty turns radio’s listener loyalty into a powerful marketing engine

Triton LoyaltyEngagements

Plenty of Engagement Options:

Our registrants participate on average of 28 minutes per visit!

• Trivia

• Surveys

• Featured Links

• Special features and more!

Triton LoyaltySurvey and Trivia Examples

Thank You

Triton Digital

Russell Saunders

VP, Interactive Sales and Partnerships

212-419-2976 office

917-328-5783 cell