AIChE 0411 Final

8/2/2019 AIChE 0411 Final

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Cultivating a Culturefor Growth andInnovation


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What Would Steve Jobs Do?Secrets of Innovation

Innovation is about making connections, having a clear vision, and inspiringothers to shoot for bold solutions.

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http://myeastman/company/brc/Documents/brandBeliefOne-Pager.pdf


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Solve Problems with Game-Changing Possibilities

Think DIFFERENT Break-through process technology

Think BIG

Broad market set

Think well-rounded TEAM Marketing

Applications and product development Engineering and construction Collaboration Others

Consumers get what theylove about real wood without

the things they hate aboutreal wood.

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Eastmans Culture

Innovative approachesthat

insightful

creative

collaborative

adaptive

lead to practical solutions

responsibility

expertise

Its not only your skills and training, its ALL of your personal experiences

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Game-Changing Innovation:

Creating Eastmans AcetylatedWood Platform


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Invention and Innovation

Problem: the desirable look and feel of real wood doesnot last long; alternatives dont look and feel like realwood

Invention: Real woodbetter, long lasting performance

Innovation: Sustainable product that looks and feels likereal wood, performs better, lasts longer, meets needs in a

large market

Invention comes from within; innovation must be broader

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Wood Products Lack Dimensional Stability

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Mildew

Graying, Fading

WarpingSplintering

Sun U.V. Damage

Nail Popping

Cupping

Cracking

Changing the substrate performance changes the market dynamics


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Eastmans history with wood

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Global acetic anhydride capacity (kmt)

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The Eastman connect

Eastman is the worlds largest manufacturer of acetic anhydride.


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Coal gasification plantKingsport, TN

Fibers

Acetate towAcetate yarnAcetyl chemicals

Coatings, Adhesives,

Specialty Polymers andInks

Cellulose esters

Polyester Stream

Copolyester Cellulose esters

Acetylated wood enhances Eastman's acetyl andchemicals from coal strategies.

PerformanceChemicals &Intermediates

Acetic anhydride Acetic acid

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Eastmans acetyl stream


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Over $2 billion addressable market foracetylated wood

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Decking:real wood with minimized

warping, cupping, and twisting

Siding and trim:less warping than cedarand composite materials

Windows:reduced shrink and swell,

easier opening/closing

Wide range of applicationswherever wood is usedWide range of applicationswherever wood is used.

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70% more

dimensionally stable

Resists warping,

twisting, cupping,

bowing

Physical barrier to rot,

decay, and termites Trace (1%) acetic acid

remains (oak has

acetic acid naturally)

Works & machines likewood

Weathering

Retains strength

Increased surface

hardness

Southern pine, a

renewable resource

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Eastman testing complete in these areas. Extensive research conductedwith several universities and independent wood product testing laboratories.

The results


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Innovation in Technology

Fundamental chemistry Breakthrough process development

Analytical methods

Product and applications development

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Acetylated wood

Acetic anhydride

Acetic acid

Wood is modified all the way through, changing thechemical structure by the addition of acetyl groups.

Acetylation

Recovery

Breakthrough process technologyenables high

quality acetylation at reasonable cost and leveragesour integration

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Southern pine, a

renewable resource
http://en.wikipedia.org/wiki/File:Acetic-acid-CRC-GED-3D-vdW-B.pnghttp://en.wikipedia.org/wiki/File:Acetic-acid-CRC-GED-3D-vdW-B.pnghttp://en.wikipedia.org/wiki/File:Acetic-acid-CRC-GED-3D-vdW-B.pnghttp://en.wikipedia.org/wiki/File:Acetic-acid-CRC-GED-3D-vdW-B.pnghttp://en.wikipedia.org/wiki/File:Acetic-acid-CRC-GED-3D-vdW-B.pnghttp://en.wikipedia.org/wiki/File:Acetic-acid-CRC-GED-3D-vdW-B.pnghttp://en.wikipedia.org/wiki/File:Acetic-acid-CRC-GED-3D-vdW-B.pnghttp://en.wikipedia.org/wiki/File:Acetic-acid-CRC-GED-3D-vdW-B.png


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Basic Process Steps(Solid Wood Acetylation)

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Raw MaterialSelection

MoistureRemoval

Acetic AnhydrideImpregnation

Heating+ reactionexotherms

Acid Removal(drying) and

recovery

PostConditioning

Reference: Dr. Callum Hill, Acetylated Wood, The Science Behind the Material


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Southern Yellow Pine

http://web.mst.edu/~ide120/lessons/wood/cell_structure/index.html

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Dimensional Stabilization

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ASE = Anti-shrink EfficiencyS(%) = (Vwet Vdry) / Vdry ] x 100

ASE(%) = [(Sunmod Smod) / Sunmod] x 100

Reference: (Hill and Jones 1996)

The stabilization of modified

woods is primarily attributedto a bulking of the cell wall

Permanentmodificationof the wood

cellularstructure


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Inherent Variability of Wood

location of tree age species stresses type of cut

grain pattern location of cut knots density

A convoluting factor in every experiment is the uniqueness of each piece wood.Blending is not an option.

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Applications development

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Wear Track

Multiple materials

Over 100+ traversesper day

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Fence testing

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Weatherability: 5-year exposure study

Acetylation imparts improved dimensional stability

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Innovation in engineering & construction

Collaborative relationship with business Align choices with business needs

Creativity with no compromises on safety

Minimize customization

Maximize use of pre-engineered solutions Design, purchase, build to regulatory requirements and industry

norms, not beyond

creative approachpractical solution

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Aggressive innovation timeline

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2010

Process innovation andcustomer research

completed

2011

Investment in marketlaunch facility

2012

Market launch

2015-2016

Full-scale plantexpansion

Under construction Kingsport TN25


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Innovation in collaboration

Leverage external expertise vs. going it alone

60 external collaboratorsand growing Access state of the art knowledgemore quickly

Applications

development

Value chainpartners

Regulatory andcode compliance

Process design

Testing & productdevelopment

Eastmanacetylated wood

technology

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Summary

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Breakthrough technology enablesinnovation, providing consumers

a sustainable solution withouttraditional compromises