2010 Partnership Opportunities

Triple-A Baseball

• Highest classification in Minor League Baseball– 30 Teams

– 16 Pacific Coast League

– 14 International League

• Over 14 million fans attended games in 2009

• 25 new facilities built since 1990

• Nearly every current MLB standout played at Triple-A: Chipper Jones, John Smoltz, Ryan Howard, Chase Utley, Johan Santana, Derek Jeter, Ryan Braum as well as the HOF’s Babe Ruth, Willie Mays and Joe DiMaggio

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2010 Partnership Opportunities

International League

• 14 Team League from

Pawtucket to the East,

Indianapolis to the

West and Gwinnett to

the South

• Major League

Affiliates include

Phillies, Yankees, Red

Sox and Mets

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2010 Partnership Opportunities

Gwinnett Braves

• Owned and operated by the Atlanta Braves (Liberty Media)

• Member of the International League

• Won league titles in 1978, 1986, 1989, 1994 and 2007

• Franchise alumni include:

– Dale Murphy, David Justice, John Smoltz, Tom Glavine, Chipper Jones, Andruw Jones, Yunel Escobar and Tommy Hanson

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2010 Partnership Opportunities

Gwinnett Braves

• Top affiliate in the Atlanta Braves Minor League

System

– Gwinnett: Triple-A

– Mississippi: Double-A

– Myrtle Beach: Advanced A

– Rome: Single-A

– Danville: Rookie

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2010 Partnership Opportunities

Inaugural Season Highlights• Eight Atlanta Braves players had rehab stints at Coolray Field in 2009. Brian McCann, Tom Glavine,

Casey Kotchman, Greg Norton, Kelly Johnson, Jeff Bennett, Tim Hudson and Omar Infante have all

spent time in Gwinnett this season.

• Gwinnett Braves infielders Barbaro Canizares and Wes Timmons, along with relief pitcher Luis Valdez,

represented the G-Braves at the Cricket Wireless Triple-A All-Star Game in Portland, OR . Canizares

and Valdez also made the IL Post-Season All-Star Team.

• Wes Timmons had a 48-game on-base streak from May 27-August 16. It was the longest in the

International League in 2009 and the third-longest in Triple-A Baseball since 2005, when they began

keeping the record.

• Barbaro Canizares rolled up one of the longest hitting streaks in the International League in 2009,

from April 25 to May 8. He hit in 13 consecutive games, good enough for the seventh best hitting

streak in the league.

• The Gwinnett Braves All-Star reliever, Luis Valdez, led the International League in saves and

appearances for nearly the entire season.

• Three of the starting pitchers who began the season in the Gwinnett Braves’ rotation, Tommy Hanson,

Kris Medlen and Charlie Morton, have gone on to play in the majors.

• Eleven Gwinnett Braves players were called up to the Atlanta Braves during the regular season,

including Brandon Jones, Clint Sammons, Brian Barton, Barbaro Canizares and Brooks Conrad.

• Clinched a playoff berth in the 2009 International League Playoffs as the Wild Card.

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2010 Partnership Opportunities

Coolray Field – Opening Night

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• April 17, 2009

• 10,427 capacity

2010 Partnership Opportunities

Coolray Field

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• Facts and Figures– 7,262 Fixed Seats

– 22 Suites, 1 Party Suite

– 2 Party Decks

– 2 Picnic Areas

– Outfield grass berm seating

• 2009 Stadium Events– 87 total events

– 72 Gwinnett Braves’ games

– 10 Stadium of Scream Nights

– 2 College Baseball Games

– 1 Mega-church Service

– 2 International League playoff games

– Gwinnett County has the right to host 10 additional events at the stadium each year

2010 Partnership Opportunities

Gwinnett Braves Fan Testimonials

• Over 96% of attendees would recommend to a friend

• “Our second Gwinnett Braves game this year, and we will definitely go more next year…Overall great experience for the whole family.”

• “atmosphere was awesome.......ushers were very attentive......promotions were good.....between inning activities were very entertaining........concession & facilities were very convenient.”

• “From the moment we pulled into the parking lot we were greeted with incredibly friendly people who helped us…Just a really wonderful experience…!”

• “My wife and I took our sons to the game yesterday and it was a blast. We had unbelievably priced tickets…After the game all the kids got to go down on the field and run the bases. It is very clear that whoever is running that place knows how to appeal to families.”

Source: Ticketmaster Ratings and Reviews

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2010 Partnership Opportunities

Gwinnett Braves Fan Base

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Education Level:Some College 25%

College Degree 42%

Some Post Graduate 5%

Post Graduate Degree 16%

Other 2%

Race:African American 3%

Asian 1%

Caucasian 94%

Hispanic 1%

Other 2%

Age:18-24 7%

25-34 26%

35-44 33%

45-54 19%

55-64 9%

Household Income;Less than $30K 7%

$30K-$49K 6%

$50K-$74K 26%

$75K-$149 48%

More than $150K 13%

Games Attended:1 to 5 70%

5 to 10 18%

10 to 20 6%

20+ 6%

Key Demographics:

•59% of fans are between

the ages of 25-44

•61.4% of fans have

Household Incomes above

$75,000

•49.3% of fans have

children in the household

•63% of fans have a college

degree

Source: Alexander Babbage and MiLB Online Surveys

Male63%

Female37%

Gender:

2010 Partnership Opportunities

Gwinnett Braves Attendance

A New Major Draw in Metro Atlanta

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686,688

599,673

512,527

423,556

Atlanta

Hawks

Atlanta

Thrashers

Atlanta

Falcons

Gwinnett

Braves

Gwinnett42%

Fulton9%

Dekalb6%

Forsyth6%

Hall6%

Cobb5%

All Other Counties26%

2009 Attendance Numbers 2009 Fan Footprint

2010 Partnership Opportunities

Gwinnett Braves In the News

• Over 350 newspaper articles– 40 million plus impressions

• Over 75 television features, stories– 6 million plus impressions

• 25 home games broadcast on Comcast Sports Southeast– Reaches 5.9 million subscribers

across 10 southeastern states

• 144 games broadcast on WDUN 550 AM– 10,000 watt signal

– Reaches over 2 million listeners

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• 11 Alive News

• Access North Georgia

• Associated Press

• Athens Banner Herald

• Atlanta Journal-

Constitution

• Baseball America

• CBS Atlanta

• My FOX Atlanta

• Gainesville Times

• Gwinnett Daily Post

Media OutletsMulti Media Impressions

• Gwinnett Herald

• MiLB.com

• MLB.com

• Sports Illustrated

• USA Today

• WNEG 32

• TV Channel 2

2010 Partnership Opportunities

gwinnettbraves.com

• gwinnettbraves.com launched in

2009

• 783,818 visitors as of 8/31

• 610,554 unique visitors (78% of

all visitors)

• Average of 101,691 unique

visitors per month during season

(April – August)

• 3,447,672 total page views

• Average of 6 page views per

unique visitor

• 4th most visited site in Minor

League Baseball

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