MAKE A SPLASH CAMPAIGN - MiLB.com

2013 Myrtle Beach Pelicans2013 Myrtle Beach Pelicans

MAKE A SPLASH CAMPAIGNMAKE A SPLASH CAMPAIGNMAKE A SPLASH CAMPAIGNMAKE A SPLASH CAMPAIGN

Celebrating 15 Years of Baseball at the BeachCelebrating 15 Years of Baseball at the Beach

1251 21st Avenue N.

Myrtle Beach, SC

PH: (843) 918-6013

FX: (843) 918-6001

MyrtleBeachPelicans.com

MYRTLE BEACH PELICANSMYRTLE BEACH PELICANSAdvanced-A Affiliate of the

The home of the Pelicans is TicketReturn.Com Field at Pelicans Ballpark located in the “heart of

TicketReturn.Com Field at Pelicans Ballpark

Ballpark, located in the heart of the action” in Myrtle Beach, the top

beach destination on the East Coast. Pelicans Ballpark is

consistently ranked among the top facilities and playing surfaces in the

Carolina League as well as Minor Carolina League, as well as Minor League Baseball as a whole.

The ballpark has a capacity of The ballpark has a capacity of 6,600, with fan-friendly

parking and accessibility, bordered by a row of picturesque pine and

palmetto trees.

1251 211251 21stst Avenue North Avenue North –– Myrtle Beach, SCMyrtle Beach, SCPH: (843) 918PH: (843) 918--6000 6000 –– FX: (843) 918FX: (843) 918--60016001

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Pelicans 2012 AccomplishmentsStadium Journey Magazine Ranked TicketReturn.com Field as the 19th beststadium experiences of 2012 when compared to all stadiums and arenas across all sports including all Universities and Professional Sports venues in United States.The rankings are determined by their 80 plus national contributors and tiebreakers are settled by a stadiums Crowd Score (the average of ratings submitted by members) We were ranked third when compared to all minor league baseball members). We were ranked third when compared to all minor league baseball facilities in the country.

Marked the sixth season in a row where the Pelicans finished with an average of over 3,200 fans in nightly attendance and in the top five of all thirty High A affiliated clubs in average attendance. (Averaged 3,273 Fans)

The Pelicans had eleven sold-out games with five of those games at maximum capacity of 6,600 setting a new season record for games with a full capacity crowd.

We set a new mark for the Pelicans when we hosted ninety-six events and games, in addition to our seventy home Pelican games.

We welcomed our Three millionth fan to TicketReturn.Com. Field at Pelicans Ballpark.

Our award winning grounds crew won the award for top field in the Carolina League. It was the sixth top field award for our crew over the previous seven seasons.

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MYRTLE BEACH PELICANSMYRTLE BEACH PELICANSAdvanced-A Affiliate

of the

Pelicans 2012 AccomplishmentsWe were awarded the South Carolina Association For Career and Technical Education Award.

For the first time ever we hosted the Minor League Baseball Promotional Seminar for all 160 MiLB teams in Myrtle Beach. This meeting brought together over 500 of MiLB’s top executives to share and learn new ideas for enhancing the fan experience in our ballparks across the countryacross the country.

We added “The Ring of Fire Grille” down our first base line for our first ever cook to order fresh of the grill concession stand. It became an instant hit with our fans.

The Pelicans qualified for Carolina League playoffs for the second year in a row.

We had three of our 2011 players and one of our 2012 players make their way onto Major League team rosters. (Robbie Ross, Joe Wieland, Mik Olt & Wil F t)Mike Olt, & Wilmer Font)

The HBO show “Eastbound and Down” filmed their third season throughout the Grand Strand area while using TicketReturn.Com Field at Pelicans Ballpark as their headquarters and using the ballpark for all of their in-game scenes.for all of their in game scenes.



Upcoming 2013 Highlights

During 2013 we will be hosting the Coastal Carolina University baseball games here at TicketReturn.Com Field at Pelicans Ballpark for all of their tournament games as well as all of their regular season home games. In total we will host 40 Coastal games during their 2013 season

Should the Chanticleers qualify for the NCAA Regional's they will host those games here at TicketReturn Com Field at Pelicans Ballpark as wellthose games here at TicketReturn.Com Field at Pelicans Ballpark as well.

We will also have the 2012 Christmas Light Show by Shadrack’s Christmas Wonderland in our parking lot with the Christmas Village hosted inside the stadium this year.

We will have a number of celebrations throughout the season as wehonor our 15th season of baseball at TicketReturn.Com Field at Pelicans Ballpark. We are also on pace to win our 1,000 game during the 2013season

During the 2013 season all 70 Pelicans home games will be televised on the MiLB Network.

In addition we will be hosting at TicketReturn.Com Field at Pelicans B ll kBallpark;

Baseball at the BeachRegional High School TournamentsRegional College TournamentsRipken Baseball GamesTriple Crown USA Baseball Games


Triple Crown USA Baseball Games


15th ANNIVERSARY CELEBRATION MAKING A SPLASH FOR 15 YEARS!

The 2013 Season will be the 15th Season of Myrtle Beach PelicansBaseball in The Grand Strand. Over 3 millions fans have passedthrough the gates as another generation passes the game on to thechildren of our community. The barometer for success inprofessional sports is determined by success at the turnstile and inprofessional sports is determined by success at the turnstile and inhow a franchise succeeds in becoming part of the fabric of theircommunity.

The Myrtle Beach Pelicans have strived to provide the finestaffordable family entertainment in the region. The Pelicans havewon numerous awards for their ability to balance the crazyoutlandish fun promotions and Disney-like customer service. That’sin our DNA and the Pelicans will remain committed to thoseprincipals eternally.

The Myrtle Beach Pelicans have accomplished amazing milestones inThe Myrtle Beach Pelicans have accomplished amazing milestones interms of community service, fundraising, and memory building.

So, how do you celebrate 15 Years of Baseball At The Beach? Theway we always have: Creating Memories and Changing Lives.The Myrtle Beach Pelicans will celebrate with the creation of theThe Myrtle Beach Pelicans will celebrate with the creation of theMake A Splash Campaign.



MAKE A SPLASHThe role and significance of sports in our society as grown exponentiallyin the last few decades. The visibility of our athletes, the quality of play,and the stakes of winning have never been higher The importance ofand the stakes of winning have never been higher. The importance ofsports in society creates the unique opportunity for teams to use theirpower and influence to make a positive impact beyond the entertainmentvalue that they provide in their venue.

Make a Splash is the Myrtle Beach Pelicans 15th Anniversary CelebrationTheme that has been launched to Make The Grand Strand a better placeto Live, Work, and Play.

Affecting change and creating a movement requires that we think big,promote our efforts, and make it fun! The 2013 Make A Splash campaigni l dincludes:

• Make a Splash Mondays – a weekly focus on the Backpack Buddies Program• Charity Ticket Fundraisers – over 10 scheduled already!• Bruce Dal Canton Scholarship Fundraising• Miracle League Involvement• American Red Cross Blood Drives• MVP Program – a school program in over 1,000 local classrooms• Freedom Readers• Community Service – Players and Front Office• Pelicans Baseball Clinics• First Responders Appreciation Day• Faith & Family Nights• Faith & Family Nights• Military Appreciation Nights• Community Corner• Survivors Weekend – Cancer Fight• March of Dimes – Walk for Babies• Autism Camp• Donations Appearances and much much more!


Donations , Appearances, and much, much more!

MAKE A SPLASH FUNDRAISING GOAL: $250,000


MAKE A SPLASH MONDAY

The Myrtle Beach Pelicans have adopted the Backpack BuddiesProgram as the primary charitable partner of the Make A SplashMondays. The Back Pack Buddies Program provides food, books,clothing and school supplies to impoverished children so thatthey don’t suffer from hunger outside of the school hours andthey don t suffer from hunger outside of the school hours andhave the tools and resources to succeed.

What is Backpack Buddies? It’s part of the Help 4 Kids 501c3 andhas been in existence since 1989 to provide basic necessities tothe children of the working poor in Horry County.the children of the working poor in Horry County.

The Team’s Backpack Buddies Program will include the following:

• Half-price admission for guests that donate an item on the BackPack Buddies donation list;

• A complimentary autographed baseball card from a PelicansPlayer that features him doing community work, rather than atraditional baseball shot;

• A professional baseball experience for the children in the BackPack Buddies Program with a ticket, food, and drink to a game;

• A Celebration of other Community Leaders that are Making aSplash!



THE PELICAN PLEDGE

Companies and Organizations that accept the PelicanPledge will be recognized as a part of the Pelicans 15th

Anniversary Celebration’s cornerstone promotion: MAKEA SPLASH MONDAYS.

By submitting your Pelican Pledge or having beennominated by someone else. The Pelicans will celebrateyour commitment to the community with the following:

Complimentary tickets to Make a Splash Mondays;

Video Board Recognition on Make a Splash Mondays;

Web-site Recognition;

E-Newsletter Recognition;

A First Pitch Opportunity prior to a Myrtle Beach Pelicans Game;

Invitation to a Year End Reception recognizing our partners in the Make A Splash Campaign.


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SPLASH PACKAGE

Businesses and Organizations that don’t have the staffing resources to tackle new initiatives can accept the Pelican Pledge

with our community based package:

SPLASH PACK $500SPLASH PACK $500

Allows 40 kids in the Back Pack Buddies Program the opportunity to enjoy what is likely their first professional sports experience. Includes a ticket, hot dog, chips, and drink;

20 Tickets to the Make A Splash Monday game of your choice; p y g y Provides a Back Pack of food for the weekend for 40 kids; Recognition on the radio broadcast during the Monday games; Logo Recognition on our Make A Splash Monday Partner Signage in the

Stadium; Opportunity to throw out the First Pitch; L i t id b d 3 4 ti th h t M d i Logo on our giant video board 3-4 times throughout Monday evening

with a PA read thanking you for your partnership.




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