Traffic Builders Media Kit

34 MAIN STREET, TOMS RIVER, NJ 08753

(877) 624.7796TRAFFICBUILDERS.US

360̊DIGITALMARKETING

ExcellentSales

Training

SecureClient

Payment

“BuilderBoard”

Marketing Dashboard

Proprietaryworkflow

managementsoftware

CompleteDigital

MarketingSuite Professional

CollateralMaterials

ProspectingIntelligence

Completecommunication“Ecosystem”

DedicatedServiceTeam

Who We Are 34 MAIN STREET, TOMS RIVER, NJ 08753(877) 624.7796

TRAFFICBUILDERS.US

Traffic BuilderPromotional campaign or special attractions aimed at increasing the number of shoppers passing through a shopping area, mall, store, or website.businessdictionary.com

Traffic Builders is a Digital Marketing Services provider to media sales organizations, agencies and franchises.

We offer completely turnkey digital marketing solutions that integrate perfectly with your core media product.

The Traffic Builders business model is built on the experience of making literally thousands of marketing calls on local retailers.

The partners in Traffic Builders come with high-level experience on both sides of the “media desk” as a media executive and consultant, and the owner of one of the New York markets most successful automotive advertising agencies.

Local businesses can be overwhelmed with the huge array of digital marketing options available to them. As a local media, your trusted position in the marketplace lends credibility to your marketing recommendations.

Traffic Builders reinforces your brand by delivering the finest digital marketing products available in your market.Your relationship with Traffic Builders will enhance your ability to deliver results for your local clients.

Traffic Builders Call TrackingCall tracking is the type of ROI your client’s can hear. As a feature that can be tethered to many of our existing services, call tracking allows you tofind out how the customer heard about your client. Tracking phone calls with real-time data empowers your client to adapt their Internet marketingstrategy to the evolving market and provides the ability to audit customer service and lead acquisition.

Traffic Builders Database MarketingSend email blasts to zip code targeted lists of pre-qualified consumers and/or businesses. We generate lists of potential customers using opt-indatabases of national consumers and business-to-business records. We have the capability of reaching your business’s prospective customersin an extremely precise and cost-effective manner. Choose from a spectrum of options, from total market coverage (TMC) to any combination ofover 100 database filters. UTM codes help track your investment’s performance in your analytic reports.

Traffic Builders Reputation ManagementOur reputation management software allows you to see what people are saying about your brand all across the web in one easy-to-manage portal.Gaining favorable reviews is crucial for the success of your business, and we make it easy to aggregate current reviews and capture new ones.

Traffic Builders Search Engine MarketingSearch engine marketing is online advertising in which an ad for your product or service appears on the first page of a search engine when peoplelook up keywords associated with your business. The results are 100% measurable. Google’s reporting displays key performance indicators likegoals, page views, time spent on site, percentage of new site visitors and more.

Traffic Builders Search Engine OptimizationSearch has drastically improved over the years, making business lookups specific to locale. If you have your website, social media and local directories properly set up, you put yourself at a huge advantage. . We combine the best practices across all of your web properties for local searchresults. Analytic reports help document your investment’s performance.

Traffic Builders Social Media ManagementWord-of-mouth marketing is arguably one of the most effective but hardest to measure forms of advertising, but social media has changed that.We create and configure your accounts on the world's top social networking sites including Facebook, Twitter, Foursquare, Yelp and Google+. Let us manage your social media, assist in the creation of content and monitor your social presence.

Traffic Builders Mobile & Responsive Website CreationAt Traffic Builders, we create dynamic responsive websites that look great and convert leads on desktops, tablets and mobile devices. Our creativeexperts will design you a website that supports your brand, helps you be found online and enables website visitors to review and shop your company’s offerings. Each site includes online form submission, helping convert visitors into customers. Google analytics code standard.

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What Is Traffic Builders? 34 MAIN STREET, TOMS RIVER, NJ 08753(877) 624.7796

TRAFFICBUILDERS.US

Mobile & ResponsiveWebsite Creation

Maybe you already have a website that you like and don’t want tocommit to an entire redesign, but it doesn’t look quite right on mobiledevices. Traffic Builders can also create an independent website thatwill only load on a mobile device. A poor user experience will havevisitors quickly fleeing your website. Mobile websites put your most important call-to-actions right at the fingertips of potential customers, maximizing lead conversion.

Traffic Builders builds responsive websites. The number of peopleviewing websites on mobile devices has skyrocketed, making itmandatory that your website is presentable in any form factor. Responsive design means that your website will look great no matterwhat screen it is viewed on, from a smartphone to a television. As auser switches from one platform to another, the website will automatically adjust to accommodate the change in screen size.

Adapts to desktop, laptop, tablet and smartphone screen sizes

Converts visitors into customers

Brand supporting creative

Create a Dynamic and Responsive

Website.

Mobile & ResponsiveWebsite Creation

Your website is a direct reflection of your business.The statistics are clear: First impressions are 94% design related. At TrafficBuilders, we create responsive and mobile websites that look great and drawcustomers on desktops, laptops, tablets and smartphones. Our creative experts will design you a website that supports your brand, helps you befound online and enables website visitors to review and shop your company’sofferings. Each site includes online form submission, helping convert visitorsinto customers. Google Analytics tracking is standard.

34 MAIN STREET, TOMS RIVER, NJ 08753(877) 624.7796

TRAFFICBUILDERS.US

SocialMediaManagement

Our dedicated team of digital experts will work with you to develop communications unique to your business (specialevents, new products or services, contests, etc.) and incorporatethem into your posts. Your account rep is at your disposal to helpcraft your business’s most important messages and offers. Wehelp guide your growth by continuously evaluating the effectiveness ofyour campaigns and building on their successes.

Social media is a world unto itself. It’s now easier than ever forcustomers to share how they feel about your business with theirfriends and family. Social media is a two-way channel of communication—don’t let the conversations be one-sided. Taking advantage of social media gives you digital portal intocustomer service and brand advocacy.

Social media is word-of-mouth marketing for the digital era

Foster an online community of pre-qualified customers

Control your brand’s digital narrative

Social Media IsMeasurable

Word-of-MouthMarketing.

Don’t let social media be a one-sided conversation.Word-of-mouth marketing is arguably one of the most effective but hardestto measure forms of advertising, but social media has changed that. We create and configure your accounts on the world's top social networking sitesincluding Facebook, Twitter, Foursquare, Yelp and Google+. Let us manageyour social media, assist in the creation of content and monitor your socialpresence. We consider your business goals, and then survey the social landscape for you. We deliver a detailed map that calls out winning strategiesand tie that into your current initiatives.


TRAFFICBUILDERS.US

SocialMediaManagement

• Communicating with your staff to determine promotions• Keeping your social events current & up-to-date• Replying to customer questions & bring concerns to your attention• Sharing relevant content: photos, articles, videos, audio, events, & local community content• Referencing relevant local community articles and web links as it relates to your brand• Engaging questions: We ask questions to your fanbase in order to gain valuable insights and show that we are listening• Listening: regularly monitoring comments about your brand and offerings• Thanking community members for social praise• Running social competitions & engage your audience

YOUR SOCIAL MEDIA PROGRAM WILL BEGIN UPON PAYMENT AND COMPLETION OF THE INFORMATION BELOW.

Our dedicated team of digital experts will work with you to develop communications unique to your target market and incorporate them into your posts. Your social media manager is at your disposal to incorporate the messages and offers most important to your business. Depending on the package you’ve purchased, our social media manager will assist you with:

• Email Address for All Inquiries

• Google Analytics Login Information (IF APPLICABLE)

Username:Password:

• Date & Time Availability for On-Boarding Conference Call

• Logo .PNG file if possible

• Marketing Materials Relevant .PDFs, .doc files, etc

• URLs Website Address: Other Landing Pages:

• Current Service Offers/Incentives To promote on social media

Please provide the username and password for any of the following social media platforms you already have an account with:

Please also provide us with the following information as soon as possible:

FACEBOOK FOURSQUAREUsername:Password:

Username:Password:

Username:Password:

Username:Password: YELP YAHOO

Username:Password:

Username:Password:

TWITTER INSTAGRAM

Username:Password:

Username:Password: GOOGLE+ BING

S O C I A L M E D I A P A G E 3 O F 3

SOCIAL MEDIA ONBOARDING DOCUMENTATION

Search EngineOptimization

Offsite optimization is getting other resources across the web to reference your website and is a critical part of achieving first-pagerankings for competitive keywords. These references are madethrough links back to your website and can be established througha variety of methods. We work to get your website linked to by otherwebsites of higher rankings, boosting your search engine relevancy.

Onsite optimization of the website includes the adjustment to eachof the website’s attributes which depict the keyword phrases thatmajor search engines will consider relevant to its content. Onsiteoptimization is the first step in building a website’s relevance towards the targeted keywords before beginning the complementingoffsite optimization campaign.

Location-Based Search Engine Results

Business Directories

Local Listings

Maps

SEOConverts

Local Traffic.

SEO is the foundation of an excellent web presence.Is your business found online when you search for its name? Better yet, howabout for your industry? Traffic Builders combines the best practices acrossall of your web properties to get your company found online. It used to be thatif you wanted to be found for say “pest control” you would have to compete withevery website being indexed. Search has drastically improved over the years,making business lookups specific to locale. We combine the best practicesacross all of your web properties for local search results. Analytic reports helpdocument your investment’s performance.

Increase Visibility In Local Searches:


TRAFFICBUILDERS.US

Search Engine Optimization

RECOMMENDATION: Search Engine Optimization (SEO) is the practice of developing a website into a relevant information source for major search engines using keyword opportunities. Once established as a relevant source for information, the website will begin ranking above its competition.

SEO is comprised of two main elements:

1. Onsite optimization of the website includes the adjustment each of the website’s attributes which depictthe keyword phrases that major search engines will consider relevant to its content. Onsite optimization is the first step in building a website’s relevance towards the targeted keywords before beginning the complementing offsite optimization campaign.

2. Offsite Optimization A key part of achieving first-page rankings for competitive keywords is how other re-sources across the web refer to a website. These references are made through links back to the website and can be established through a variety of methods.

Traffic Builders will provide the following services to insure the success of your Organic Search Engine Marketing campaign:

*ONLY WHITE-HAT METHODS USED **EACH MONTH AN UPDATED ANALYTIC REPORT WILL BE PROVIDED SHOWCASING THE MOVEMENT UP OR DOWN OF ALL SELECTED KEYWORDS ON: GOOGLE, YAHOO & BING.

• Keyword List Development• Keyword Page Assignment• Content Adjustments• Meta-Tag Authoring• HTML Site-Map Adjustments• Header Tag Authoring• Image Alt-Tag Optimization• Web Copy Threading

• General Directory Submissions• Niche Directory Submissions• Social Bookmarking• Online Classifieds• Article Submissions• Press Release Syndication• Blog Creation

ONSITE STRATEGIES OFFSITE STRATEGIES

SEARCH ENGINE OPTIMIZATION

Search EngineMarketing

Search engine marketing has an immediately measurable impact.Your ads begin running the day the campaign is launched. Your campaigns can be targeted to precise geographic areas and set torun on the days and times of your choice. In addition, you push yourads to websites that are relevant to your products and services usingGoogle’s Display Network. You can even run retargeting campaignsthat aim to bring previously interested visitors back to your website.

At Traffic Builders, we use A/B testing to optimize your ads. Withsitelink extensions, users will be presented direct access to deep-linked pages on your website, giving them more options. Withcall extensions, users are given your phone number with the abilityto “click to call” on mobile devices. With locations extensions, youraddress and mapping information are dynamically populated, givingusers directions immediately. In addition, your ads are dynamicallyserved across all screens: desktop, tablet and mobile.

SEM GuaranteesPage-OneResults.

The fast track to page-one search results.Pay-Per-Click, or search engine marketing, is online advertising in which anad for your product or service appears on the first page of a search enginewhen people look up keywords associated with your business. The resultsare 100% measurable. Our reporting software displays goals, spend, cost-per-click, and cost per conversion. We can tell you which keywords andads sent traffic to your site, and where to shift your budget to higher-performing searches.

Optimize keyword performance

Target campaigns precisely

Limit wasteful spending


TRAFFICBUILDERS.US

Search Engine Marketing

trafficbuilders.us

www.trafficbuilders.us

SEARCH ENGINE MARKETING

• Works fast! Your ad can begin running the day the campaign is launched.• You set your budget and maximum cost-per-click you’re willing to pay.• Campaigns can be targeted to precise geographic areas and set to run on days/times of your choice.• Retargeting campaigns show highly targeted ads to people who have visited your website.• Google Display Network campaigns show your ads on websites that are relevant to your products

and services.• Ads can be targeted to mobile devices.• Cost per lead is often less than other forms of advertising.• Keyword performance can be strategically utilized to increase effectiveness of SEO campaign.• Ideal supplement to an SEO campaign—immediate online visibility while your SEO campaign is ramping up.

• 100% measurable results. Google’s reporting displays goals, spend, cost-per-click and cost-per-conversion.We can tell you which keywords and ads sent traffic to your site.

• Projected and actual results.• Comprehensive monthly report.

Search Engine Marketing, or Pay-Per-Click, is online advertising in which an ad for your product or service appears on the first page of Google when people search on keywords that are associated with your business. Social media platforms (Facebook) and other search engines (Bing) offer PPC opportunities too. You are charged each time someone clicks on your ad.

Features and Benefits of Pay-Per-Click:

You Can See Success!

PPC FEATURES DESCRIPTION

Mobile Marketing The goals for a desktop search differ from a mobile search, which is why we create separate campaigns for both desktop/tablet and mobile devices.

Conversion Goals We help you identify your goals so we can report your exact return on investment.Tactical campaign adjustments keep results in line with goals.

Conversion Optimization We monitor the marketing metrics and adjust your campaign in an effort to reduce your cost-per-conversion.

Budget Control Opportunities exist for very small to very large budgets.We pace the campaign to hit the budget you set.

Targeted Reach Target a small geographic area, the entire world, or anywhere in between.

Controlled Ad Exposure Keywords are carefully selected and grouped so that your ad will show only when a searcher is likely to be interested in your products and services.

Targeted Keywords Our keyword research software finds the most cost-effective keywords for your PPC campaign.

Creative Ad Copy Our PPC analysts write thoughtful ads, targeting the message to attract clicks only from people who are looking for a business like yours.

Fast and Flexible Ads can start showing the day the campaign is launched and set to run on a precise schedule (your business hours, during a special event or holiday, etc.).

Advanced Algorithms Crunching 100’s of different metrics our algorithm assists your PPC analysts and make big adjustments every 30 minutes in order to increase conversions.

Monthly Report Key data emailed to you in a PDF report.

Campaign Review Regularly scheduled account review meetings ensure campaign is meeting your goals.

Google AdWords Certified Our PPC analysts are rigorously trained, Google AdWords certified and results-driven.

ReputationManagement

All local businesses, whether a single rooftop or part of a corporate brand, must have an online reviews strategy. However,having great online reviews does not come easy. It starts with providing the best possible pre- and post-sales customer experience. Signing up and claiming important review websites arebeneficial as it provides additional features to interact with reviewersand allows for the correction of business information.

Customers rely on local reviews ratings to determine engagementswith local businesses. Quality online reviews affects customer engagement, as well as local search engine results for a brick-and-mortar business. 86% of Internet users use the Internetto find local businesses. 72% of businesses rated their preparednessto handle PR issues as average or below average, and 20% believethey are completely unprepared. Are you prepared?

Be Found,Be Favorable,

With ReputationManagement.

Managing your online reputationhas never been easier.Traffic Builders reputation management software allows you to see whatpeople are saying about your brand all across the web in one easy-to-manage portal. Gaining favorable reviews is crucial for the success of yourbusiness, and we make it easy to aggregate current reviews and capturenew ones. It is overwhelmingly clear that online reviews affect a local business. Customers are taking online reviews and ratings into serious consideration, and you should be too.

Easily collect reviews from customers on and offline

Monitor multiple reviews websites at one login

Aggregate actual reviews across the web

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TRAFFICBUILDERS.US

Reputation Management

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REPUTATION MANAGEMENT

Take control of your online reviews withLocal X’s reputation management software.

Do you know where your business is listed online?

Our software makes it easy to submit your business information to local directories and monitor the status of your listings.

Do you know what people are saying about your company?

Review monitoring allows you to see every review left about your company including the distribution of positive, neutral and negative comments.

Make it easy for customers to read and leave positive reviews.

By choosing a standalone review website, you can dominate the search results for your company’s reviews and make sure the most relevant testimonials are displayed.

LOCAL DIRECTORY SUBMISSION

REVIEW MONITORING

STANDALONE REVIEW WEBSITE

DatabaseMarketing

Responsive and deliverable data is what makes us different.Send email blasts to zip code targeted lists of pre-qualified consumers andbusinesses. We generate lists of potential customers using opt-in databasesof national consumers and business-to-business records. All of our data is self-reported and compiled in accordance with the CAN-SPAM guidelines, guaranteeing that no emails will be sent to someone who has not signed upto receive them. Traffic Builders has the capability of reaching your client’sprospective customers in an extremely precise and cost-effective manner.

Promote specific products or services

Generate valuable leads

Low overhead cost

Traffic Builders lead generation solutions are unmatched in our abilityto generate clean, fast responses to sell your products and services.Our networks and partners deliver the highest rate of satisfaction forpay-per-performance marketing, making the project a win-win forboth the buyer and seller. Conversion rates on leads that we deliveroften have a higher success rate than cold contacts because theprospect is pre-qualified, before you ever receive the lead.

First impressions are always a lasting impression. That is why Traffic Builders has selected the best in-house team for designingand implementing websites, WAP sites, and HTML creative servicesthat go beyond today's industry standards. No matter what designservice you might need, Traffic Builders is the link to get your audi-ence to react. Our experienced in-house team can also develop userfriendly lead generation forms with impressive call to action design.Traffic Builders will set out to distinguish you from your competitorswhile presenting your information in a clear and entertaining way.

Target Your Audience Precisely

With DatabaseMarketing.


TRAFFICBUILDERS.US

Database Marketing

CallTracking

Reporting of ad source (website), date, time, duration and caller’sphone numbers, as well as names and addresses for all publiclylisted callers, helps you build a database of prospects, and reconnectwith lost leads. Analyze your employees' sales skills by reviewingand grading sales calls based on specific criteria. Through comprehensive performance evaluations, targeted training coursesare recommended to improve sales and customer care performance.

The service provides one toll free or local tracking number routed tothe number of your choosing, allowing you to see calls generatedfrom website traffic and listen to the recordings of those calls. Review, sort, and filter out non-prospects from your tracked calls,providing accurate cost-per-lead analysis and sales conversion percentages. Included are 60 minutes per month of tracking. Additional numbers are also available for tracking other ad sources.

Call Tracking. Conversions You Can Hear.

Monitor phone call leads in real time.Call tracking is the type of ROI your client’s can hear. As a feature that can betethered to many of our existing services, call tracking allows you to find outhow the customer heard about your client. By combining simple numbertracking with database tracking, Traffic Builders can precisely and accuratelyidentify the caller, their location, their name and which strategy brought themto you. Tracking phone calls with real-time data empowers your client toadapt their Internet marketing strategy to the evolving market and providesthe ability to audit customer service and lead acquisition.

Improve how your staff handles incoming calls

Increase lead generation

Recapture lost leads


TRAFFICBUILDERS.US

Call Tracking

ANALYTICS DASHBOARD

View your investments in one place,with Traffic Builders’s all-in-one marketing dashboard.

One login to view all of your investments.

It’s easy to get overwhelmed with reports when you advertise across many different channels and mediums. We make performance analysis fast and simple.

Turn complicated campaigns into easy-to-understand results.

Scores give you quick insight into how your marketing is performing, from day-to-day, week-to-week and campaign-to-campaign. View your results at a glance.

Real-time analytics helps you make better marketing decisions.

Local X stores data locally and lets you do lightning-fast data mining for business intelligence. Displays trending metrics in real-time, with alerts to help keep track of all important components.

ONE LOGIN TO VIEW THEM ALL

COMPARATIVE SCORING

ADVANCED TRENDING INSIGHTS

Documents

Traffic Builders Media Kit