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TR AVEL360: CREATING A CONSISTENT BRAND EXPERIENCE FOR NON-ENGLISH SPEAKING GUESTS

TR AVEL360: CREATING A CONSISTENT BRAND EXPERIENCE … · MANAGE MULTILINGUAL CONTENT HOST DOCUMENTS SECURELY ONLINE CONSULT FOR MARKET ENTRY GLOBALIZE E-LEARNING ANO TRAINING {alt-y

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Page 1: TR AVEL360: CREATING A CONSISTENT BRAND EXPERIENCE … · MANAGE MULTILINGUAL CONTENT HOST DOCUMENTS SECURELY ONLINE CONSULT FOR MARKET ENTRY GLOBALIZE E-LEARNING ANO TRAINING {alt-y

TR AVEL360:

CREATING A CONSISTENT BRAND EXPERIENCE FOR NON-ENGLISH

SPEAKING GUESTS

Page 2: TR AVEL360: CREATING A CONSISTENT BRAND EXPERIENCE … · MANAGE MULTILINGUAL CONTENT HOST DOCUMENTS SECURELY ONLINE CONSULT FOR MARKET ENTRY GLOBALIZE E-LEARNING ANO TRAINING {alt-y
Page 3: TR AVEL360: CREATING A CONSISTENT BRAND EXPERIENCE … · MANAGE MULTILINGUAL CONTENT HOST DOCUMENTS SECURELY ONLINE CONSULT FOR MARKET ENTRY GLOBALIZE E-LEARNING ANO TRAINING {alt-y
Page 4: TR AVEL360: CREATING A CONSISTENT BRAND EXPERIENCE … · MANAGE MULTILINGUAL CONTENT HOST DOCUMENTS SECURELY ONLINE CONSULT FOR MARKET ENTRY GLOBALIZE E-LEARNING ANO TRAINING {alt-y

TRANSPERFECT at a glance

Page 5: TR AVEL360: CREATING A CONSISTENT BRAND EXPERIENCE … · MANAGE MULTILINGUAL CONTENT HOST DOCUMENTS SECURELY ONLINE CONSULT FOR MARKET ENTRY GLOBALIZE E-LEARNING ANO TRAINING {alt-y
Page 6: TR AVEL360: CREATING A CONSISTENT BRAND EXPERIENCE … · MANAGE MULTILINGUAL CONTENT HOST DOCUMENTS SECURELY ONLINE CONSULT FOR MARKET ENTRY GLOBALIZE E-LEARNING ANO TRAINING {alt-y

LANGUAGE PREFLIGHT

Sampling

Glossaries

Style

Guides

Brand

Identity

Guides

Enable In-Country

Stakeholders

Safeguard Your

Global Brand

ISEO and ISEM

Common Linguistic Roadmap

Develop and Adhere to a

BRAND ONBOARDING PRE-FLIGHT

Page 7: TR AVEL360: CREATING A CONSISTENT BRAND EXPERIENCE … · MANAGE MULTILINGUAL CONTENT HOST DOCUMENTS SECURELY ONLINE CONSULT FOR MARKET ENTRY GLOBALIZE E-LEARNING ANO TRAINING {alt-y
Page 8: TR AVEL360: CREATING A CONSISTENT BRAND EXPERIENCE … · MANAGE MULTILINGUAL CONTENT HOST DOCUMENTS SECURELY ONLINE CONSULT FOR MARKET ENTRY GLOBALIZE E-LEARNING ANO TRAINING {alt-y

Customer Journey

• Discovery & Awareness

• Research & Shopping

• Anticipation

• The adventures begin

• Planning the next trip

Page 9: TR AVEL360: CREATING A CONSISTENT BRAND EXPERIENCE … · MANAGE MULTILINGUAL CONTENT HOST DOCUMENTS SECURELY ONLINE CONSULT FOR MARKET ENTRY GLOBALIZE E-LEARNING ANO TRAINING {alt-y
Page 10: TR AVEL360: CREATING A CONSISTENT BRAND EXPERIENCE … · MANAGE MULTILINGUAL CONTENT HOST DOCUMENTS SECURELY ONLINE CONSULT FOR MARKET ENTRY GLOBALIZE E-LEARNING ANO TRAINING {alt-y
Page 11: TR AVEL360: CREATING A CONSISTENT BRAND EXPERIENCE … · MANAGE MULTILINGUAL CONTENT HOST DOCUMENTS SECURELY ONLINE CONSULT FOR MARKET ENTRY GLOBALIZE E-LEARNING ANO TRAINING {alt-y
Page 12: TR AVEL360: CREATING A CONSISTENT BRAND EXPERIENCE … · MANAGE MULTILINGUAL CONTENT HOST DOCUMENTS SECURELY ONLINE CONSULT FOR MARKET ENTRY GLOBALIZE E-LEARNING ANO TRAINING {alt-y

THANK YOU

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